📌 Core Information
🔹 Job Title: Product Marketing Lead, Marketing Automation
🔹 Company: Klaviyo
🔹 Location: Boston, MA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving global product launches for Marketing Automation products
- Researching market opportunities and competitive landscape
- Crafting differentiated positioning and messaging
- Building sales and marketing assets to drive product adoption and revenue growth
- Partnering with cross-functional teams to execute comprehensive go-to-market strategies
ASSUMPTION: This role requires a versatile and experienced product marketing professional who can thrive in a fast-paced, dynamic environment and drive market expansion for Klaviyo's core revenue driver.
📋 Key Responsibilities
✅ Lead global product launches for Marketing Automation products, rallying cross-functional stakeholders to execute comprehensive go-to-market strategies that drive market expansion and accelerate revenue
✅ Research the market landscape of product areas, including TAM/SAM, competitors, packaging & pricing, and more
✅ Partner with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
✅ Craft differentiated positioning and messaging to test and establish for new products
✅ Build core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
✅ Be an SME for our Sales teams in strategic deals as we establish a footprint for the new products and features you’ll launch
✅ Architect a scalable GTM plan and drive meaningful product adoption and revenue growth
ASSUMPTION: This role involves a mix of strategic planning, market research, and cross-functional collaboration to successfully launch and grow Klaviyo's Marketing Automation products.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in B2B SaaS product marketing roles, with a preference for marketing tech or e-commerce experience
Required Skills:
- Proven experience in product marketing, with a strong track record of driving product launches and revenue growth
- Excellent market research and competitive analysis skills
- Strong communication and storytelling abilities
- Proficient in creating and presenting sales and marketing assets
- Ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Experience with marketing automation tools and platforms
- Familiarity with e-commerce and related technologies
- Ability to develop and implement product marketing frameworks and playbooks
ASSUMPTION: Candidates should have a solid background in product marketing, with a focus on driving product launches and revenue growth in a B2B SaaS environment.
💰 Compensation & Benefits
Salary Range: Klaviyo offers a base pay range of $148,000 - $222,000 USD per year for this role, reflecting the cost of labor across various US geographic markets. The base salary offered is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: Klaviyo's compensation and benefits package is competitive and designed to attract top talent in the B2B SaaS industry.
📌 Applicant Insights
🔍 Company Context
Industry: Klaviyo operates in the marketing services industry, focusing on B2C brands and providing a CRM platform that combines marketing automation, analytics, and customer service.
Company Size: Klaviyo has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Klaviyo was founded in 2012 and has since grown to become a leading CRM platform for B2C brands.
Company Description:
- Klaviyo is the only CRM built for B2C brands, empowering creators to own their own destiny by making first-party data accessible and actionable like never before.
- The platform combines marketing automation, analytics, and customer service into one unified solution, helping brands know, engage, and grow their audience.
- Klaviyo's data-driven approach enables brands to deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
Company Specialties:
- Marketing automation
- Customer data management
- E-commerce integration
- Customer service and support
Company Website: https://www.klaviyo.com/b2c-crm
ASSUMPTION: Klaviyo's focus on B2C brands and data-driven marketing strategies sets it apart in the CRM industry, providing unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a seasoned product marketing professional with a proven track record of driving product launches and revenue growth.
Reporting Structure: The Product Marketing Lead reports directly to the Senior Director of Product Marketing and works closely with cross-functional teams, including Product, Sales, and Marketing.
Work Arrangement: Klaviyo offers a remote-friendly work environment, with flexible hours and the option to work from one of their global offices.
Growth Opportunities:
- As Klaviyo continues to grow, there will be opportunities for the Product Marketing Lead to expand their team and take on additional responsibilities.
- The company's focus on innovation and data-driven strategies provides ample opportunities for professional development and growth.
- Klaviyo's mid-sized company environment offers a unique blend of collaboration and autonomy, allowing team members to make a significant impact on the company's success.
ASSUMPTION: This role offers a unique opportunity for a senior product marketing professional to make a significant impact on Klaviyo's core revenue driver and drive the company's continued growth and success.
🌍 Location & Work Environment
Office Type: Klaviyo has multiple global offices, with the headquarters located in Boston, MA. The company also offers a remote-friendly work environment, allowing employees to work from home or any of Klaviyo's global offices.
Office Location(s): Boston, MA; London, UK; Sydney, AU; Denver, CO; San Francisco, CA
Geographic Context:
- Boston, MA: Known for its rich history, vibrant culture, and thriving tech industry, Boston offers a unique blend of urban and suburban living options.
- London, UK: As one of the world's leading financial and tech hubs, London provides ample opportunities for professional growth and development.
- Sydney, AU: With a strong focus on e-commerce and retail, Sydney offers a unique market for Klaviyo's products and services.
- Denver, CO: Known for its outdoor recreation and tech industry, Denver provides a unique blend of work-life balance and professional opportunities.
- San Francisco, CA: As the heart of the tech industry, San Francisco offers unparalleled opportunities for professional growth and development.
Work Schedule: Klaviyo offers flexible hours and a remote-friendly work environment, allowing employees to balance their work and personal lives effectively.
ASSUMPTION: Klaviyo's global offices and remote-friendly work environment provide employees with the flexibility to work from home or any of the company's global offices, depending on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the Senior Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Market research and competitive analysis skills
- Communication and storytelling abilities
- Ability to thrive in a fast-paced, dynamic environment
- Alignment with Klaviyo's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research Klaviyo's company values and culture to demonstrate your alignment with the organization
- Be prepared to discuss your approach to market research, competitive analysis, and product positioning
ATS Keywords: Product Marketing, Marketing Automation, Go-To-Market Strategy, Product Launch, Positioning, Messaging, Sales Enablement, Revenue Growth, Market Research, Competitive Analysis, Dynamic Environment, E-Commerce, Collaboration, Storytelling, Framework Development
ASSUMPTION: Klaviyo's interview process is designed to assess candidates' product marketing experience, skills, and cultural fit, ensuring the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools and platforms (e.g., HubSpot, Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Klaviyo's tools and technologies are designed to support the company's data-driven approach to marketing automation, customer engagement, and revenue growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Klaviyo is committed to understanding and serving its customers' needs, providing personalized and relevant experiences at scale
- Data-driven: Klaviyo leverages data to inform decision-making, drive innovation, and improve efficiency
- Inclusive: Klaviyo fosters a diverse and inclusive work environment, valuing the unique perspectives and experiences of its employees
- Collaborative: Klaviyo encourages cross-functional collaboration and teamwork, empowering employees to work together to achieve common goals
- Adaptable: Klaviyo embraces change and continuous learning, encouraging employees to stay curious and open to new ideas and approaches
Work Style:
- Fast-paced: Klaviyo operates in a dynamic and fast-paced environment, requiring employees to be agile and adaptable
- Data-driven: Klaviyo's work style is heavily influenced by data, with a focus on using data to inform decision-making and drive results
- Collaborative: Klaviyo encourages cross-functional collaboration and teamwork, with a focus on working together to achieve common goals
- Customer-centric: Klaviyo's work style is centered around understanding and serving its customers' needs, with a focus on delivering personalized and relevant experiences
Self-Assessment Questions:
- How do you approach market research and competitive analysis, and how do you use data to inform your product marketing strategies?
- How do you balance the need for speed and agility in a fast-paced environment with the need for thorough and strategic planning?
- How do you collaborate with cross-functional teams to execute comprehensive go-to-market strategies, and how do you ensure that everyone is aligned and working towards common goals?
ASSUMPTION: Klaviyo's cultural fit considerations are designed to assess candidates' alignment with the company's values and work style, ensuring the best possible match for the role and the organization.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and market conditions
- The competitive landscape for marketing automation tools and platforms is constantly evolving, requiring candidates to stay up-to-date with industry trends and developments
- The role may require candidates to travel to Klaviyo's global offices for meetings and events, depending on the company's remote work policies and the candidate's location
- The mid-sized company environment may present unique challenges and opportunities for growth and development, requiring candidates to be adaptable and open to new experiences
ASSUMPTION: Klaviyo's potential challenges are designed to help candidates understand the unique demands and opportunities presented by the role and the organization.
📈 Similar Roles Comparison
- Product Marketing Manager, Marketing Automation: This role focuses on driving product launches and revenue growth for a specific product or feature within the Marketing Automation portfolio. It may require less strategic planning and more tactical execution than the Product Marketing Lead role.
- Senior Product Marketing Manager, CRM: This role focuses on driving product launches and revenue growth for Klaviyo's core CRM platform. It may require a broader understanding of the CRM market and competitive landscape than the Product Marketing Lead role.
- Career Path: Product Marketing Manager to Senior Product Marketing Manager to Director of Product Marketing: This career path offers opportunities for growth and development within the product marketing function, with a focus on driving strategic planning, market research, and cross-functional collaboration.
ASSUMPTION: Klaviyo's similar roles comparison is designed to help candidates understand the unique demands and opportunities presented by the role and the organization, and to provide context for career growth and development within the product marketing function.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and messaging for a new Marketing Automation feature
- Developing and executing a go-to-market strategy for a new Marketing Automation product, including sales and marketing assets, launch events, and customer engagement campaigns
- Collaborating with the Product team to define and prioritize product roadmap items based on market demand and competitive landscape
ASSUMPTION: Klaviyo's sample projects are designed to provide candidates with a sense of the types of initiatives they may work on in the role, and to highlight the strategic and collaborative nature of the position.
❓ Key Questions to Ask During Interview
- How does Klaviyo approach market research and competitive analysis, and how do you use data to inform your product marketing strategies?
- How does Klaviyo balance the need for speed and agility in a fast-paced environment with the need for thorough and strategic planning?
- How does Klaviyo collaborate with cross-functional teams to execute comprehensive go-to-market strategies, and how do you ensure that everyone is aligned and working towards common goals?
- How does Klaviyo support the professional development and growth of its product marketing team members?
- How does Klaviyo approach product positioning and messaging, and how do you ensure that your products stand out in a crowded market?
ASSUMPTION: Klaviyo's key questions to ask during the interview are designed to help candidates understand the unique demands and opportunities presented by the role and the organization, and to assess their fit with the company's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research Klaviyo's company values and culture to demonstrate your alignment with the organization
- Be prepared to discuss your approach to market research, competitive analysis, and product positioning
- Follow up with the hiring manager within one week of your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
