📌 Core Information
🔹 Job Title: Product Marketing Lead, Marketing Automation
🔹 Company: Klaviyo
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Researching market opportunities and competitive landscapes
- Partnering with product teams to shape roadmaps and MVPs
- Launching innovative products and features into market
- Crafting differentiated positioning and messaging
- Building sales and marketing assets to support new products
- Architecting scalable GTM plans to drive product adoption and revenue growth
ASSUMPTION: This role requires a versatile and experienced product marketing professional who can thrive in a fast-paced, dynamic environment. The ideal candidate will have a strong background in B2B SaaS product marketing, with a preference for marketing tech or e-commerce experience.
📋 Key Responsibilities
✅ Research market landscapes, including TAM/SAM, competitors, packaging, pricing, and more
✅ Partner with product teams as the voice of customers, GTM teams, and the market to shape MVPs and product roadmaps
✅ Launch new, innovative products and features into market with compelling positioning and messaging
✅ Build core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more
✅ Be an SME for sales teams in strategic deals to establish a footprint for new products and features
✅ Architect a scalable GTM plan and drive meaningful product adoption and revenue growth
ASSUMPTION: The successful candidate will have a proven track record of driving product-market fit, market expansion, and revenue growth for B2B SaaS products.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in B2B SaaS product marketing roles
Required Skills:
- Proven experience in B2B SaaS product marketing
- Strong market research and competitive analysis skills
- Excellent communication and storytelling abilities
- Proven track record of driving product-market fit and revenue growth
- Ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Experience in marketing tech or e-commerce
- Familiarity with marketing automation platforms
- Strong analytical skills and data-driven mindset
ASSUMPTION: Candidates with experience in marketing tech or e-commerce, as well as strong analytical skills, will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $148,000 - $222,000 USD per year
Benefits:
- Annual cash bonus plan
- Variable compensation for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on Klaviyo's stated pay transparency and reflects the cost of labor across various U.S. geographic markets. The base salary offered will be determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Klaviyo is the only CRM built for B2C brands
- Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution
- Klaviyo helps relationship-driven brands know, engage, and grow their audience like never before
Company Specialties:
- Marketing automation
- Customer relationship management (CRM)
- E-commerce marketing
Company Website: https://www.klaviyo.com/b2c-crm
ASSUMPTION: Klaviyo is a well-established company in the marketing services industry, with a strong focus on B2C brands and e-commerce marketing.
📊 Role Analysis
Career Level: Experienced professional
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Remote OK, with the option to work from one of Klaviyo's offices in Boston, London, Sydney, Denver, or San Francisco
Growth Opportunities:
- Potential to grow into a senior leadership role within the product marketing team
- Opportunities to work on high-impact projects and drive significant revenue growth
- Access to professional development resources and training
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Klaviyo's marketing automation products and drive revenue growth.
🌍 Location & Work Environment
Office Type: Hybrid (remote OK with office locations in major cities)
Office Location(s): Boston, MA; London, UK; Sydney, AU; Denver, CO; San Francisco, CA
Geographic Context:
- San Francisco, CA: A major tech hub with a high cost of living and a competitive job market
- Remote: Offers flexibility and the ability to work from anywhere
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere, with the option to work from one of Klaviyo's offices in major cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Senior Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Market research and competitive analysis skills
- Communication and storytelling abilities
- Product marketing experience and expertise
- Cultural fit and alignment with Klaviyo's values
Application Tips:
- Highlight relevant experience and achievements in product marketing, with a focus on market research, competitive analysis, and product launches
- Tailor your resume and cover letter to emphasize your fit for this role and Klaviyo's company culture
- Prepare for behavioral and skills-based interview questions that focus on your product marketing experience and expertise
- Research Klaviyo's products, competitors, and market positioning to demonstrate your understanding of the role and the company
ATS Keywords: Product Marketing, Marketing Automation, B2B SaaS, Market Research, Competitive Analysis, Product Launch, Go-To-Market Strategy, Revenue Growth, Klaviyo
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on product marketing experience and expertise. Candidates should tailor their application materials and prepare for interviews that focus on their relevant skills and achievements.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Product management tools (e.g., Asana, JIRA, Trello)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
ASSUMPTION: The successful candidate will have experience with marketing automation platforms, CRM software, and data analysis tools, as well as a strong understanding of product management processes and best practices.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Klaviyo is obsessed with understanding and serving its customers
- Data-driven: Klaviyo uses data to inform decision-making and drive results
- Inclusive: Klaviyo fosters a diverse and inclusive work environment
- Collaborative: Klaviyo values teamwork and cross-functional collaboration
Work Style:
- Fast-paced and dynamic: Klaviyo operates in a fast-changing market and requires employees who can thrive in a high-growth environment
- Data-driven and analytical: Klaviyo uses data to inform decision-making and drive results
- Collaborative and cross-functional: Klaviyo values teamwork and cross-functional collaboration
Self-Assessment Questions:
- Do you have experience working with marketing automation platforms and CRM software?
- Can you thrive in a fast-paced, dynamic environment and make data-driven decisions?
- Do you have experience working collaboratively with cross-functional teams?
ASSUMPTION: Klaviyo values employees who are customer-centric, data-driven, inclusive, and collaborative, with a strong ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Product Marketing Manager, Marketing Automation (Klaviyo) vs. Product Marketing Manager, Marketing Automation ( competitor): Klaviyo offers a more established product and a larger customer base, providing an opportunity to drive significant revenue growth and market expansion
- Industry-specific context: The marketing services industry is highly competitive, with a strong focus on innovation and customer-centricity
- Career path comparison: This role offers significant growth potential, with opportunities to grow into a senior leadership role within the product marketing team
ASSUMPTION: This role offers a unique opportunity to drive significant revenue growth and market expansion for Klaviyo's marketing automation products, with a strong focus on customer-centricity, data-driven decision-making, and cross-functional collaboration.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product roadmaps and go-to-market strategies
- Launching new, innovative products and features into market with compelling positioning and messaging
- Building core sales and marketing assets such as pitch decks, one pagers, and enablement trainings to support new products
ASSUMPTION: The successful candidate will have experience working on similar projects and driving meaningful results in a B2B SaaS product marketing role.
💼 Key Questions to Ask During Interview
- Can you describe the market landscape for marketing automation products and how Klaviyo differentiates itself from competitors?
- How does the product marketing team collaborate with other departments, such as product, sales, and customer success, to drive revenue growth?
- What are the key challenges facing the marketing automation products, and how can this role help address them?
- How does Klaviyo support the growth and development of its employees, particularly in product marketing roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions will help you better understand the role, the team, and the company, as well as assess whether this opportunity aligns with your career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in product marketing, with a focus on market research, competitive analysis, and product launches
- Prepare for behavioral and skills-based interview questions that focus on your product marketing experience and expertise
- Research Klaviyo's products, competitors, and market positioning to demonstrate your understanding of the role and the company
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
