📌 Core Information
🔹 Job Title: Product Marketing Lead, Segments
🔹 Company: Klaviyo
🔹 Location: Denver, CO
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving business results for Klaviyo’s SMB segment
- Developing differentiated messaging and positioning frameworks
- Collaborating with cross-functional teams for go-to-market strategies
- Enabling sales teams with resources and tools for success
ASSUMPTION: This role requires a strategic thinker with a strong cross-functional background, able to balance customer insights with business objectives.
📋 Key Responsibilities
✅ Develop compelling messaging and positioning frameworks tailored to the Entrepreneur segment
✅ Become an expert on the SMB segment, understanding customer needs, market trends, and competitive landscape
✅ Translate positioning and messaging frameworks into thoughtful go-to-market plans
✅ Equip sales and enablement teams with resources to effectively sell Klaviyo’s value proposition
✅ Partner closely with sales, operations, and marketing to analyze feedback and results, and support sales and marketing with fast updates
ASSUMPTION: This role requires strong collaboration skills, with the ability to influence and align stakeholders across various teams and functions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of product marketing experience, including experience marketing B2B SaaS products
Required Skills:
- Proven success in developing and executing go-to-market strategies
- Experience working closely with large sales organizations
- Data-driven strategic thinker with strong analytical skills
- Excellent communication skills, with the ability to articulate complex ideas to non-technical audiences
- Proven ability to influence peers and leaders across various teams and functions
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM software
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving business results through strategic messaging and positioning.
💰 Compensation & Benefits
Salary Range: $148,000 - $222,000 USD per year
Benefits:
- Annual cash bonus plan
- Variable compensation for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive health, welfare, and wellbeing benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Klaviyo's salary range reflects the cost of labor across various U.S. geographic markets. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Klaviyo is the only CRM built for B2C brands
- Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution
- Klaviyo helps relationship-driven brands know, engage, and grow their audience like never before
Company Specialties:
- Marketing Automation
- Customer Relationship Management (CRM)
- Customer Service
- Data Analytics
Company Website: https://www.klaviyo.com/
ASSUMPTION: Klaviyo is a well-established company in the marketing services industry, with a strong focus on B2C brands and a comprehensive suite of marketing automation, analytics, and customer service tools.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the VP of Product Marketing and collaborates closely with cross-functional teams, including sales, enablement, integrated marketing, creative, and product
Work Arrangement: Remote OK, with the option to work from Klaviyo offices in Boston, MA; London, UK; Sydney, AU; Denver, CO; or San Francisco, CA
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing organization
- Opportunities to work on high-impact projects and initiatives
- Chance to learn from and collaborate with experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on Klaviyo’s business and expand their leadership skills.
🌍 Location & Work Environment
Office Type: Klaviyo has offices in Boston, MA; London, UK; Sydney, AU; Denver, CO; and San Francisco, CA, with a remote-friendly culture
Office Location(s): 1615 Platte St, Denver, CO 80202, US
Geographic Context:
- Denver, CO is a major city in the western United States, known for its outdoor recreation, cultural attractions, and tech industry
- The cost of living in Denver is generally lower than in other major U.S. cities
- Denver has a semi-arid climate, with four distinct seasons and an average of 300 days of sunshine per year
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Klaviyo's Denver office offers a dynamic work environment, with opportunities to collaborate with a diverse team of marketing professionals in a vibrant city with a strong tech industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the talent acquisition team
- Behavioral and skills-based interview with the hiring manager
- Case study or project presentation to assess strategic thinking and execution skills
- Final interview with key stakeholders, including the VP of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Understanding of the SMB market and customer needs
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
- Research Klaviyo and the SMB market to show your understanding of the company and its target customers
- Follow up with the talent acquisition team after submitting your application to express your interest in the role
ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategy, Sales Enablement, Customer Insights, Messaging, Positioning, Collaboration, Data-Driven, Strategic Thinking, Communication, Team Player, Ownership, Fast-Paced Environment, Sales Support
ASSUMPTION: Klaviyo's application process is designed to assess candidates' strategic thinking, communication, and collaboration skills, with a focus on their ability to drive business results in a fast-paced environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Klaviyo uses a variety of marketing automation, CRM, data analysis, and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and accountable
- Customer-centric and empathetic
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and empathy for the needs of SMB customers?
- Are you data-driven and analytical, with a proven ability to turn insights into actionable strategies?
- Do you hold yourself accountable for driving results and delivering on commitments?
ASSUMPTION: Klaviyo values candidates who are customer-centric, data-driven, collaborative, innovative, and results-oriented, with a strong ability to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Balancing the needs of multiple stakeholders, including customers, sales teams, and marketing leadership
- Keeping up with the fast-paced nature of the role and Klaviyo's growth trajectory
- Managing competing priorities and multiple projects simultaneously
- Adapting to a remote work environment, with limited in-person collaboration opportunities
ASSUMPTION: This role presents unique challenges, including balancing multiple stakeholder needs, keeping pace with a fast-growing company, managing competing priorities, and adapting to a remote work environment.
📈 Similar Roles Comparison
- Unlike traditional B2B marketing roles, this position focuses on the SMB segment, requiring a deep understanding of the unique needs and pain points of small and medium-sized businesses
- Klaviyo's data-driven approach to marketing sets this role apart from more traditional, intuition-based marketing positions
- This role offers significant growth potential, with opportunities to expand leadership skills and make a significant impact on Klaviyo's business
ASSUMPTION: This role is unique in its focus on the SMB segment, data-driven approach, and significant growth potential, setting it apart from other marketing positions in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature, targeting SMB customers
- Conducting market research to understand the needs and pain points of SMB customers, and translating insights into actionable messaging and positioning frameworks
- Collaborating with sales and enablement teams to create sales collateral, customer stories, and discovery questions that effectively communicate Klaviyo's value proposition to SMB customers
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, with a focus on driving business results through compelling messaging and positioning frameworks.
❓ Key Questions to Ask During Interview
- How does this role fit into Klaviyo's overall product marketing strategy for the SMB segment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Klaviyo support the growth and development of its product marketing team members?
- What are the key challenges facing the SMB segment, and how can this role help address them?
- How does Klaviyo measure the success of its product marketing efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: These key questions help candidates understand the strategic importance of the role, the expectations for the first 90 days, Klaviyo's commitment to employee growth and development, the challenges facing the SMB segment, and the metrics used to measure success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
- Research Klaviyo and the SMB market to show your understanding of the company and its target customers
- Follow up with the talent acquisition team after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
