📌 Core Information
🔹 Job Title: Product Marketing Lead, Segments
🔹 Company: Klaviyo
🔹 Location: San Francisco, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing differentiated positioning and messaging for Klaviyo’s SMB segment
- Serving as a subject matter expert on the SMB segment for Klaviyo
- Defining go-to-market strategies and sales enablement resources
- Driving business results and supporting sales and marketing teams
ASSUMPTION: This role requires a strategic thinker with a strong cross-functional background, able to balance customer insights, market trends, and business objectives.
📋 Key Responsibilities
✅ Develop compelling messaging and positioning frameworks tailored to the needs of Klaviyo’s Entrepreneur segment
✅ Build a deep understanding of the customer’s needs, pain points, and buying committee
✅ Track market and competitive trends, and define Klaviyo’s ideal customer profile and TAM/SAM
✅ Translate positioning and messaging frameworks into thoughtful go-to-market plans
✅ Identify key growth levers, prioritize target audiences, and develop cross-channel marketing programs
✅ Equip sales and enablement teams with resources to effectively sell Klaviyo’s value proposition
✅ Partner closely with sales, operations, and marketing to analyze feedback and results, and support updates to enablement and materials
ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to influence peers and leaders across various teams and markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of product marketing experience, including experience marketing B2B SaaS products
Required Skills:
- Proven experience working closely with large sales organizations
- Data-driven strategic thinker, able to turn quantitative insights into compelling messaging
- Strong executive presence with excellent communication skills
- Proven success influencing peers and leaders across sales, marketing, product, and regional markets
- Team player, able to collaborate with technical, creative, and business experts at all levels of the organization
- Self-starter willing to work in ambiguity, able to shape and define a problem space, navigate competing priorities, and meet deadlines
- Owner-operator mindset, with a deep sense of ownership of business results, actively looking for new ways to grow and improve
Preferred Skills:
- Experience working with marketing automation and CRM platforms
- Fluency in additional languages
ASSUMPTION: This role requires a strong balance of strategic thinking, data analysis, and communication skills, as well as the ability to thrive in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: Klaviyo has provided a salary range of $148,000 - $222,000 USD for this role. This range reflects the cost of labor across various U.S. geographic markets and is not inclusive of additional compensation components such as annual cash bonus plan, variable compensation, equity, sign-on payments, and comprehensive health, welfare, and wellbeing benefits.
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits
Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work
ASSUMPTION: Klaviyo's compensation and benefits package is competitive and designed to attract and retain top talent in the marketing industry.
📌 Applicant Insights
🔍 Company Context
Industry: Klaviyo is a leading marketing services company, specializing in CRM and marketing automation solutions for B2C brands. They are known for their data-driven approach, combining marketing automation, analytics, and customer service into one unified solution.
Company Size: Klaviyo has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: Klaviyo was founded in 2012 and is headquartered in Boston, Massachusetts, with additional offices in London, Sydney, Denver, and San Francisco.
Company Description:
- Klaviyo is the only CRM built for B2C brands, empowering them to know, engage, and grow their audience like never before.
- Their platform combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to understand their customers and drive revenue.
- Klaviyo helps relationship-driven brands like Mattel, Glossier, Core Power Yoga, Daily Harvest, and 167,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
Company Specialties:
- Marketing automation
- CRM
- Customer service
- Data analytics
- Customer engagement
Company Website: Klaviyo
ASSUMPTION: Klaviyo's focus on data-driven insights and customer engagement makes it an attractive place for marketing professionals looking to make a significant impact in the B2C space.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a strategic mindset and extensive experience in product marketing.
Reporting Structure: The Product Marketing Lead, Segments will report directly to the Senior Director of Product Marketing and work closely with cross-functional teams, including sales, marketing, and product.
Work Arrangement: This role is remote-friendly, with flexibility for candidates located in the United States.
Growth Opportunities:
- Potential to expand the scope of the role as Klaviyo's SMB segment grows
- Opportunities to collaborate with and learn from experienced marketing leaders across the organization
- Possibility to transition into a more senior role within Klaviyo's marketing organization as the company continues to grow
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Klaviyo's SMB segment and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Klaviyo has offices in Boston, London, Sydney, Denver, and San Francisco, with a remote-friendly work culture.
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of neighborhoods and communities, with a median age of 37.5 years
- San Francisco has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Klaviyo offers a flexible work schedule, with a standard workweek of 40 hours and the option to work remotely.
ASSUMPTION: Klaviyo's remote-friendly work environment and flexible scheduling options cater to a wide range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a Q&A session with the cross-functional team
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Understanding of the SMB market and customer needs
- Experience with marketing automation and CRM platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation showcasing your ability to develop and execute go-to-market strategies
- Research Klaviyo's products, customers, and market position to demonstrate your understanding of the company and its offerings
- Prepare thoughtful questions to ask during the interview process, focusing on Klaviyo's SMB segment, company culture, and growth opportunities
ATS Keywords: Product Marketing, B2B SaaS, SMB, Go-To-Market Strategy, Messaging, Positioning, Sales Enablement, CRM, Marketing Automation
ASSUMPTION: Klaviyo's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a strong focus on their ability to drive business results for the SMB segment.
🛠️ Tools & Technologies
- Marketo or similar marketing automation platforms
- Salesforce or other CRM systems
- Google Analytics or other web analytics tools
- Microsoft Office Suite or Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with marketing automation and CRM platforms is essential for success in this role, as is proficiency in relevant project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach understanding and addressing the needs of a diverse customer base within a specific market segment?
- Can you provide an example of a time when you developed and executed a successful go-to-market strategy, and how did you measure its impact?
- How do you balance strategic thinking with the need to make quick decisions and adapt to changing market conditions?
ASSUMPTION: Klaviyo's culture values data-driven insights, collaboration, and a strong focus on results, making it an attractive fit for candidates with a strategic mindset and a proven track record of driving business growth.
⚠️ Potential Challenges
- Managing competing priorities and multiple projects in a fast-paced environment
- Navigating a large, remote-friendly organization with a diverse range of teams and stakeholders
- Balancing the need for strategic, long-term planning with the requirement to execute quickly and adapt to changing market conditions
- Developing messaging and positioning that resonates with a diverse customer base within the SMB segment
ASSUMPTION: These challenges require a strong, adaptable leader with excellent communication skills and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on Klaviyo's SMB segment, requiring a deep understanding of the unique needs and pain points of small and medium-sized businesses
- Klaviyo's data-driven approach to marketing sets this role apart from traditional product marketing positions, with a strong emphasis on analytics and customer insights
- This role offers significant growth potential, with the opportunity to expand the scope of the position as Klaviyo's SMB segment continues to grow and evolve
ASSUMPTION: Candidates with experience in B2B SaaS product marketing, particularly within the SMB segment, will find this role to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing a go-to-market strategy for Klaviyo's new segmentation feature, targeting small and medium-sized businesses
- Creating a customer personas framework for Klaviyo's SMB segment, including buying committee analysis and pain point identification
- Executing a competitive analysis of other CRM and marketing automation platforms targeting the SMB segment
ASSUMPTION: These sample projects demonstrate the strategic, data-driven approach required for success in this role, with a strong focus on understanding customer needs and market trends.
❓ Key Questions to Ask During Interview
- How does Klaviyo differentiate its offerings for the SMB segment compared to its enterprise customers?
- Can you describe the team structure and dynamics within the product marketing organization, and how this role fits into the broader team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Klaviyo support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing Klaviyo's SMB segment, and how is the company addressing them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation showcasing your ability to develop and execute go-to-market strategies
- Research Klaviyo's products, customers, and market position to demonstrate your understanding of the company and its offerings
- Prepare thoughtful questions to ask during the interview process, focusing on Klaviyo's SMB segment, company culture, and growth opportunities
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
