📌 Core Information
🔹 Job Title: Product Marketing Lead, Segments
🔹 Company: Klaviyo
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing differentiated positioning and messaging for Klaviyo’s SMB segment
- Serving as a subject matter expert on the SMB segment, understanding customer needs, market trends, and competitive landscape
- Defining go-to-market strategies, including target audiences, value propositions, and sales plays
- Equipping sales and enablement teams with resources to effectively sell Klaviyo’s offerings
- Driving business results by partnering closely with sales, operations, and marketing teams
ASSUMPTION: This role requires a strategic thinker with a strong cross-functional background, able to collaborate effectively with sales, marketing, product, and regional teams.
📋 Key Responsibilities
✅ Develop compelling messaging and positioning frameworks tailored to Klaviyo’s SMB segment
✅ Build a deep understanding of the SMB customer, including their needs, pain points, and buying committee makeup
✅ Track market and competitive trends, and define Klaviyo’s ideal customer profile and total addressable market (TAM/SAM)
✅ Translate positioning and messaging frameworks into thoughtful go-to-market plans, identifying key growth levers and prioritized target audiences
✅ Develop sales plays and cross-channel marketing programs that scale, in partnership with sales and marketing leadership
✅ Equip sales and enablement teams with resources, including sales collateral, customer stories, discovery questions, and objection handling
✅ Partner closely with sales, operations, and marketing teams to analyze feedback and results, identify opportunities for growth, and support fast updates to enablement and materials
ASSUMPION: This role requires a high degree of collaboration and cross-functional influence, as well as the ability to operate with urgency in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of product marketing experience, including experience marketing B2B SaaS products
Required Skills:
- Proven success developing and executing go-to-market strategies
- Strong data-driven strategic thinking, with the ability to turn quantitative insights into compelling messaging
- Excellent communication skills, with the ability to articulate complex technical details to non-technical audiences
- Proven success influencing peers and leaders across sales, marketing, product, and regional markets
- Strong team player, able to collaborate with technical, creative, and business experts at all levels of the organization
- Self-starter willing to work in ambiguity, with a deep sense of ownership of business results
Preferred Skills:
- Experience working with large sales organizations, supporting complex sales cycles with multiple decision-makers
- Familiarity with marketing automation and CRM software
- Experience with SQL or other data querying languages
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong background in sales enablement are highly desirable.
💰 Compensation & Benefits
Salary Range: Klaviyo has provided a salary range of $148,000 - $222,000 USD per year for this role. This range reflects the minimum and maximum target salaries for the position across all US locations.
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: Klaviyo's compensation package is competitive and includes a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Klaviyo operates in the marketing services industry, focusing on B2C brands. They provide a CRM built for B2C brands, powered by its built-in data platform and AI insights, combining marketing automation, analytics, and customer service into one unified solution.
Company Size: Klaviyo is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Klaviyo was founded in 2012 and is headquartered in Boston, Massachusetts, with additional offices in London, Sydney, Denver, and San Francisco.
Company Description:
- Klaviyo helps relationship-driven brands know, engage, and grow their audiences like never before, combining marketing automation, analytics, and customer service into one unified solution.
- Their platform is powered by a built-in data platform and AI insights, making it easy for businesses to understand their customers and grow faster.
- Klaviyo serves 167,000+ brands across 120 countries, including Mattel, Glossier, Core Power Yoga, and Daily Harvest.
Company Specialties:
- Marketing automation
- Customer data platform
- AI-powered analytics
- Customer service
- B2C CRM
Company Website: Klaviyo
ASSUMPTION: Klaviyo's focus on B2C brands and unified solution for marketing automation, analytics, and customer service sets it apart in the marketing services industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a strategic thinker with a strong cross-functional background.
Reporting Structure: The Product Marketing Lead, Segments will report directly to the VP of Product Marketing and collaborate closely with sales, marketing, product, and regional teams.
Work Arrangement: This role is remote OK, with the option to work from Klaviyo's offices in Boston, London, Sydney, Denver, or San Francisco.
Growth Opportunities:
- Potential to grow into a leadership role within Klaviyo's product marketing organization
- Opportunities to collaborate with and learn from experienced professionals across sales, marketing, product, and regional teams
- Chance to make a significant impact on Klaviyo's core business by driving business results for the SMB segment
ASSUMPTION: This role offers a high degree of visibility and impact, driving Klaviyo's core business and providing ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Klaviyo's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Boston, London, Sydney, Denver, and San Francisco
Geographic Context:
- Boston, Massachusetts: Known for its rich history, vibrant culture, and strong tech industry, Boston offers a high quality of life with its diverse neighborhoods, world-class universities, and robust public transportation system.
- London, England: As a global hub for finance, technology, and culture, London provides ample opportunities for networking and professional growth.
- Sydney, Australia: As Australia's largest city, Sydney offers a unique blend of urban living and outdoor recreation, with its iconic harbor, beaches, and surrounding national parks.
- Denver, Colorado: Known for its outdoor recreation, cultural attractions, and thriving tech industry, Denver offers a high quality of life with its mild climate, vibrant arts scene, and abundant sunshine.
- San Francisco, California: As a global tech hub, San Francisco offers unparalleled opportunities for professional growth and innovation, with its diverse neighborhoods, world-class museums, and iconic landmarks.
Work Schedule: Klaviyo offers a flexible work schedule, with the option to work remotely or from one of their offices.
ASSUMPTION: Klaviyo's offices provide modern, collaborative workspaces designed to foster innovation and creativity, with the option to work remotely or from one of their global locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a Q&A session with the hiring manager and other stakeholders
- Final round interview with the VP of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Ability to articulate complex technical details to non-technical audiences
- Data-driven decision-making and analytical skills
- Sales enablement and go-to-market strategy experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Practice your case study or project presentation, focusing on the strategic thinking and problem-solving aspects of the role
- Research Klaviyo's company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategy, Sales Enablement, Data-Driven, Strategic Thinking, Customer Understanding, Messaging, Collaboration, Communication, Market Trends, Sales Support, Ownership, Problem Solving, Fast-Paced Environment, Executive Presence
ASSUMPTION: Klaviyo's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and communication skills, as well as their ability to articulate complex technical details to non-technical audiences.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data querying languages (e.g., SQL)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with marketing automation and CRM software, as well as data querying languages, is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Klaviyo is committed to understanding and serving its customers, with a deep sense of empathy and a focus on delivering value
- Data-driven: Klaviyo uses data to inform its decisions and drive continuous improvement
- Collaborative: Klaviyo fosters a culture of teamwork and cross-functional collaboration
- Innovative: Klaviyo encourages experimentation and continuous learning
- Results-oriented: Klaviyo focuses on delivering measurable results and driving business impact
Work Style:
- Fast-paced: Klaviyo operates in a dynamic and fast-changing environment, requiring adaptability and agility
- Data-driven: Klaviyo uses data to inform its decisions and drive continuous improvement
- Collaborative: Klaviyo fosters a culture of teamwork and cross-functional collaboration
- Results-oriented: Klaviyo focuses on delivering measurable results and driving business impact
- Customer-centric: Klaviyo is committed to understanding and serving its customers, with a deep sense of empathy and a focus on delivering value
Self-Assessment Questions:
- How do your personal values align with Klaviyo's company values, particularly in the areas of customer-centricity, data-driven decision-making, collaboration, innovation, and results orientation?
- Are you comfortable working in a fast-paced, dynamic environment, and able to adapt to change and ambiguity?
- How do you approach cross-functional collaboration and communication, particularly when working with technical, creative, and business experts at all levels of the organization?
- Can you provide an example of a time when you successfully influenced peers and leaders across multiple teams to drive a strategic initiative forward?
ASSUMPTION: Klaviyo's culture values collaboration, innovation, and results orientation, with a strong focus on customer-centricity and data-driven decision-making.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities and projects simultaneously
- Collaborating with cross-functional teams may necessitate navigating competing priorities and stakeholders, requiring strong communication and influencing skills
- Driving business results may require working with limited resources and tight deadlines, demanding a high degree of ownership and self-motivation
- Working remotely may present unique challenges, requiring strong communication and time management skills
ASSUMPTION: This role may present challenges related to working in a fast-paced environment, collaborating with cross-functional teams, driving business results, and working remotely. Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, high-pressure setting.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on go-to-market strategy and sales enablement, requiring a strong background in sales and a deep understanding of the SMB customer
- In the broader marketing services industry, Klaviyo's focus on B2C brands and unified solution for marketing automation, analytics, and customer service sets it apart from competitors
- Career-wise, this role offers a unique opportunity to drive business results for Klaviyo's core business, with ample opportunities for growth and development within the product marketing organization
ASSUMPTION: This role offers a unique blend of product marketing, sales enablement, and go-to-market strategy experience, with a strong focus on the SMB customer and a high degree of visibility and impact within Klaviyo's core business.
📝 Sample Projects
- Developing a go-to-market strategy for Klaviyo's SMB segment, including target audience definition, value proposition, and sales play creation
- Creating sales collateral and customer stories to enable Klaviyo's sales team to effectively communicate Klaviyo's unique value proposition to SMB customers
- Analyzing market and competitive trends to inform Klaviyo's positioning and messaging frameworks, and driving updates to enablement and materials
ASSUMPTION: These sample projects reflect the strategic thinking, cross-functional collaboration, and data-driven decision-making required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant go-to-market strategy you've developed and executed, and what was the outcome?
- How have you approached sales enablement in the past, and what resources have you created to support sales teams?
- Can you provide an example of a time when you successfully influenced peers and leaders across multiple teams to drive a strategic initiative forward?
- How do you stay up-to-date with market and competitive trends, and how have you used this information to inform your go-to-market strategies?
- Can you describe a time when you had to manage multiple priorities and projects simultaneously, and how did you ensure you were delivering on the most critical initiatives?
ASSUMPTION: These interview questions are designed to assess candidates' strategic thinking, cross-functional collaboration, and communication skills, as well as their ability to articulate complex technical details to non-technical audiences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, particularly in the areas of product marketing, sales enablement, go-to-market strategy, and data-driven decision-making
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, focusing on your ability to drive business results, collaborate with cross-functional teams, and manage multiple priorities and projects simultaneously
- Practice your case study or project presentation, focusing on the strategic thinking and problem-solving aspects of the role, and be prepared to discuss how your personal values align with Klaviyo's company culture and values
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
