Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Unity Technologies

🔹 Location: Tel Aviv, Israel

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans for Unity's products
• Collaborating with cross-functional teams to deliver marketing programs
• Working closely with product owners to understand business needs and roadmaps
• Creating sales collateral and sales enablement tools

ASSUMPTION: This role requires a strong understanding of product marketing and a proven track record in a fast-paced environment. The ideal candidate will be comfortable working with diverse teams and have a passion for storytelling.

📋 Key Responsibilities

✅ Initiate and carry out marketing and product marketing plans to support Unity's products' go-to-market needs

✅ Create and execute marketing plans, sales collateral, and sales enablement tools

✅ Work with cross-functional marketing teams to deliver marketing programs like events, content marketing, digital marketing campaigns, marketing collateral, email marketing, and web content

✅ Collaborate with product owners to understand business needs, challenges, and product roadmaps

ASSUMPTION: This role requires strong project management skills, as well as the ability to break down complex concepts into concise, engaging messaging and content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven professional experience in product marketing or a related role, preferably from global companies and fast-paced environments

Required Skills:

• Proven experience in product marketing or a related role
• Excellent project management skills
• Strong storytelling abilities
• Collaborative team player
• Critical thinker with an eye for detail and awareness of the big picture

Preferred Skills:

• Experience with Unity products
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience with Unity products or similar gaming/software development platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 per year, based on industry standards for a Product Marketing Manager with 3-5 years of experience in the software development industry in Tel Aviv, Israel.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee stock purchase plan
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with no remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Unity Technologies is a leading platform for creating and growing games and interactive experiences. They operate in the software development industry, with a focus on gaming and extended reality.

Company Size: Unity Technologies has 5,001-10,000 employees, making it a large company with a significant global presence.

Founded: Unity Technologies was founded in 2004 and is headquartered in San Francisco, California, USA.

Company Description:

• Unity offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms
• The company has a strong focus on innovation and collaboration, with a global team of talented professionals
• Unity is committed to fostering an inclusive, innovative environment and celebrates its employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status

Company Specialties:

• Game development
• Software development
• Extended reality
• Product marketing

Company Website: unity.com

ASSUMPTION: Unity Technologies is a well-established company in the software development industry, with a strong focus on innovation and collaboration. The company's commitment to diversity and inclusion is evident in its employee policies and company culture.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 3-5 years of experience in product marketing or a related role.

Reporting Structure: The Product Marketing Manager will report directly to the Ads product marketing team within the Unity Grow marketing organization.

Work Arrangement: This role is on-site, with no remote work options available. Relocation support is not available for this position.

Growth Opportunities:

• Potential career progression within the marketing organization
• Opportunities to work on diverse projects and gain exposure to various products
• Chance to work with a global team and gain international experience

ASSUMPTION: While not explicitly stated, there may be opportunities for career growth and development within the marketing organization at Unity Technologies.

🌍 Location & Work Environment

Office Type: Unity Technologies has multiple offices worldwide, with this role based in Tel Aviv, Israel.

Office Location(s): 30 3rd Street, San Francisco, CA 94103, US; Niels Hemmingsens Gade 24, Copenhagen, Capital Region 1153, DK; 110 110th Ave NE, Bellevue, WA 98004, US; and other global locations.

Geographic Context:

• Tel Aviv is the second-most populous city in Israel and is known for its vibrant tech industry
• The city offers a Mediterranean climate, with hot, dry summers and mild, rainy winters
• Tel Aviv is home to a diverse population, with a significant expat community

Work Schedule: The work schedule for this role is full-time, with standard business hours. The work arrangement is on-site, with no remote work options available.

ASSUMPTION: While not explicitly stated, the work environment at Unity Technologies is likely to be dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Product marketing experience and skills
• Project management abilities
• Storytelling and communication skills
• Collaboration and teamwork
• Cultural fit and alignment with Unity's values

Application Tips:

• Highlight relevant product marketing experience and achievements
• Demonstrate strong project management skills and provide examples of successful projects
• Showcase storytelling abilities through examples of marketing campaigns or collateral
• Tailor your resume and cover letter to emphasize your fit for this role and company

ATS Keywords: Product Marketing, Marketing Plans, Sales Collateral, Sales Enablement, Cross-Functional Teams, Business Needs, Product Roadmaps, Collaboration, Storytelling, Project Management

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's product marketing experience, skills, and cultural fit.

🛠️ Tools & Technologies

• Unity's suite of tools for creating, marketing, and growing games and interactive experiences
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: While not explicitly stated, the candidate should be comfortable using Unity's suite of tools and other marketing, project management, and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Users first
• Best ideas win
• Inspire success
• Embrace reality and take ownership
• One Unity

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Innovative and creative
• Data-driven and results-focused

Self-Assessment Questions:

• Do you align with Unity's company values, particularly "Users first" and "Best ideas win"?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Unity Technologies places a strong emphasis on cultural fit and alignment with the company's values. Candidates should assess their fit with the company's work style and values before applying.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which could be challenging for some individuals
• The fast-paced work environment may be overwhelming for candidates who prefer a slower-paced work setting
• The role may require occasional travel to attend industry events or meet with clients
• The company's global presence may result in some communication and time zone challenges

ASSUMPTION: While Unity Technologies offers a dynamic and innovative work environment, candidates should be aware of the potential challenges that may arise from the fast-paced nature of the role and the company's global presence.

📈 Similar Roles Comparison

• This role is similar to other product marketing manager positions in the software development industry, with a focus on gaming and extended reality
• However, this role may have a stronger emphasis on collaboration and cross-functional teamwork than other similar roles
• Career progression in this role may be similar to that of other product marketing managers, with opportunities for growth within the marketing organization

ASSUMPTION: While this role is similar to other product marketing manager positions, it may have unique aspects that set it apart, such as a stronger emphasis on collaboration and cross-functional teamwork.

📝 Sample Projects

• Developing and executing a marketing plan for a new Unity product launch
• Creating sales collateral and sales enablement tools for Unity's existing product suite
• Collaborating with cross-functional teams to deliver marketing programs for Unity's events, content marketing, digital marketing campaigns, marketing collateral, email marketing, and web content

ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and provide a sense of the types of tasks the candidate may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Ads product marketing team?
• How does the company support the growth and development of its employees in this role?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does the company measure the success of its product marketing efforts, and what metrics are most important for this role?
• What is the company's approach to diversity, equity, and inclusion, and how is it reflected in the work environment?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company culture, as well as assess their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unity Careers page
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of successful marketing campaigns or collateral to showcase your storytelling abilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.