📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Uline
🔹 Location: Pleasant Prairie, WI (Corporate Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a team of Product Marketing Associates
- Overseeing the design and layout of marketing materials
- Serving as a liaison between departments for effective communication and product development
- Conducting market research and anticipating product trends
- Conceptualizing new product positioning
ASSUMPTION: This role requires a balance of leadership, creativity, and analytical skills to drive product marketing efforts and collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Manage and mentor a team of Product Marketing Associates
✅ Review and direct designs for catalog layout, web pages, flyers, stuffers, and emails
✅ Serve as a liaison between Merchandising and Creative in the new product selection process
✅ Maintain open, efficient communication between various departments on new and existing product development and web marketing
✅ Conceptualize new product positioning relative to existing products and the customer's perspective
✅ Review market research and internal reports to anticipate product trends and marketing strategies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership to drive successful product marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 7+ years experience in marketing, product management, or new product development with a great track record
Required Skills:
- Proven experience in sourcing or selecting new products
- Catalog experience (a plus)
- Strong leadership and mentoring skills
- Excellent communication and collaboration skills
- Analytical mindset with a data-driven approach
Preferred Skills:
- Experience with marketing automation tools
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing software are likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager with 7+ years of experience in the packaging industry)
Benefits:
- Complete health insurance coverage
- 401(k) with 6% employer match
- Multiple bonus programs
- Paid holidays and generous paid time off
- Tuition Assistance Program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role. Actual compensation may vary based on factors such as performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale, specifically shipping, industrial, and packaging materials
Company Size: 5,001-10,000 employees (large enterprise)
Founded: 1980, with over 45 years of success in the industry
Company Description:
- Uline is North America's leading distributor of shipping, packaging, and industrial supplies
- Family-owned company committed to providing businesses with high-quality products and exceptional customer service
- Dedicated team of employees working together to ensure fast, reliable delivery and legendary customer service
Company Specialties:
- Shipping supplies
- Janitorial products
- Retail products
- Material moving equipment
- Plastic bags
- Warehouse equipment
- Industrial supplies
- Shipping boxes
Company Website: www.uline.com
ASSUMPTION: Uline's extensive product offerings and large employee base indicate a well-established company with diverse business needs and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and performance
Reporting Structure: This role reports directly to the Director of Product Marketing and oversees a team of Product Marketing Associates
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for qualified candidates
Growth Opportunities:
- Advancement to a senior or director-level role within the Product Marketing department
- Expansion into other areas of the business, such as Merchandising or Operations
- Cross-functional projects and collaborations to gain a broader understanding of the company's operations
ASSUMPTION: Uline's large size and diverse product offerings present numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158
Geographic Context:
- Pleasant Prairie is located in southeastern Wisconsin, approximately 30 minutes north of Chicago, IL
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
- Uline's corporate headquarters is situated on a sprawling campus with on-site amenities, including a café, fitness center, and walking trails
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with the possibility of occasional overtime or weekend work to meet project deadlines
ASSUMPTION: Uline's corporate headquarters offers a modern, well-equipped work environment designed to foster collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Director of Product Marketing and other team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Leadership and mentoring skills
- Communication and collaboration abilities
- Analytical skills and data-driven approach
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past product marketing successes and challenges overcome
- Research Uline's products and industry to demonstrate your understanding of the business
ATS Keywords: Product Marketing, Team Management, Design Review, Communication, Market Research, Product Positioning, Catalog Experience, New Product Development
ASSUMPTION: Uline's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Design software (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, familiarity with industry-standard marketing and design tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Teamwork
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing and mentoring a team?
- Do you have a proven track record of driving product marketing success?
ASSUMPTION: Uline's company culture emphasizes teamwork, accountability, and a customer-focused approach to drive business success.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Balancing strategic planning with tactical execution
- Adapting to changes in the market and product offerings
- Collaborating effectively with cross-functional teams
ASSUMPTION: This role presents both opportunities and challenges, requiring strong leadership, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike some roles, this position requires a balance of leadership, creativity, and analytical skills to drive product marketing efforts and collaborate effectively with cross-functional teams
- In the packaging industry, product marketing roles often involve a mix of strategic planning, tactical execution, and team leadership
- Career progression in product marketing typically involves advancing to senior or director-level roles, with opportunities for expansion into other areas of the business
ASSUMPTION: While this role shares similarities with other product marketing positions, its unique blend of responsibilities and Uline's large size and diverse product offerings make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product line
- Conducting market research to identify trends and opportunities in the packaging industry
- Collaborating with cross-functional teams to launch a new marketing campaign
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Product Marketing Manager role at Uline.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing department?
- How does Uline support the professional development and growth of its employees?
- What are the most significant challenges facing the Product Marketing team in the near future?
- How does Uline approach cross-functional collaboration and communication?
- What are the key performance indicators (KPIs) used to measure success in this role?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and provides valuable insights into Uline's company culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past product marketing successes and challenges overcome
- Research Uline's products and industry to demonstrate your understanding of the business
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
