📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Cyolo
🔹 Location: Ramat Gan, Tel Aviv District, Israel
🔹 Job Type: On-site, Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market efforts and driving business growth
- Developing and executing product positioning, messaging, and launch strategies
- Collaborating with sales, product, and marketing teams to maximize pipeline generation and product adoption
- Translating technical capabilities into clear business value and market positioning
- Creating compelling content and supporting enterprise sales cycles
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and a deep understanding of cybersecurity concepts and buyer personas.
📋 Key Responsibilities
✅ Work with Product to understand upcoming features and innovations
✅ Translate technical capabilities into clear business value and market positioning
✅ Work closely with industry analysts
✅ Develop product messaging that resonates with target personas and audiences
✅ Create compelling content such as solution briefs, blog posts, whitepapers, case studies, and webinars
✅ Collaborate with sales and sales engineering teams to create enablement material
✅ Conduct market research to refine product positioning and differentiation
✅ Launch new products and manage lifecycle marketing campaigns
✅ Collaborate with demand generation teams to support their initiatives
✅ Act as the bridge between product, sales, marketing teams to ensure alignment and consistent messaging across all channels
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5 years of B2B product marketing experience in cybersecurity, or a related technical domain, with at least 2 years in a management role
Required Skills:
- Excellent storytelling and presentation skills
- Proven success in launching and positioning complex technical products to security and IT decision-makers
- Deep understanding of cybersecurity concepts, buyer personas (CISOs, CIOs, security analysts), and market trends
- Excellent written and verbal communication skills, with the ability to simplify complex ideas into clear, compelling narratives
- Experience supporting enterprise sales cycles and creating assets that drive pipeline acceleration
- Strong project management and organizational skills with the ability to manage multiple priorities
- Excellent, native-level, English
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with cybersecurity industry trends and competitors
ASSUMPTION: Candidates with experience in the cybersecurity industry and a proven track record in product marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪250,000 - ₪350,000 per year (ILS), based on industry standards for a Product Marketing Manager with 5-10 years of experience in the cybersecurity industry.
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Sunday-Thursday, 8:00 AM - 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cyolo operates in the competitive and rapidly evolving computer and network security industry, focusing on secure remote privileged access for cyber-physical systems.
Company Size: Cyolo is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Cyolo was founded in 2020, making it a relatively new player in the cybersecurity market.
Company Description:
- Cyolo provides secure remote privileged access for cyber-physical systems (CPS), enabling industrial enterprises to connect employees and third-party vendors to critical assets.
- The company's solution meets the needs of security and operational technology (OT) teams, offering privileged access controls, zero-trust connectivity, identity-based access for legacy systems, and centralized management across multiple sites.
- Cyolo offers stronger security and more control than traditional secure remote access (SRA) and deploys without causing disruptions or requiring change management.
Company Specialties:
- Secure remote privileged access
- Cyber-physical systems security
- Zero-trust connectivity
- Identity-based access
Company Website: cyolo.io
ASSUMPTION: Cyolo's focus on secure remote privileged access for cyber-physical systems presents unique challenges and opportunities for the Product Marketing Manager.
📊 Role Analysis
Career Level: This role is a mid-level management position, suitable for experienced product marketing professionals looking to advance their careers.
Reporting Structure: The Product Marketing Manager reports directly to the VP Marketing and works closely with the sales, product, and marketing teams.
Work Arrangement: This is an on-site position, requiring the candidate to work from Cyolo's office in Ramat Gan, Israel.
Growth Opportunities:
- Advancement to a senior or director-level role within the marketing department
- Expansion of responsibilities to include additional product lines or regions
- Development of leadership and mentoring skills by managing a team of product marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, as Cyolo continues to expand its product offerings and enter new markets.
🌍 Location & Work Environment
Office Type: Cyolo's office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Ramat Gan, Israel (7 Menachem Begin Road, 28th Floor)
Geographic Context:
- Ramat Gan is a bustling city located in the Tel Aviv District, offering a mix of urban and suburban living.
- The city is home to numerous high-tech companies and startups, providing ample networking opportunities.
- Ramat Gan is well-connected by public transportation, making it easy to commute from nearby cities and towns.
Work Schedule: The standard workweek is Sunday through Thursday, with office hours from 8:00 AM to 5:00 PM, including a 1-hour lunch break.
ASSUMPTION: The work environment at Cyolo is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the VP Marketing
- Background check and reference checks
Key Assessment Areas:
- Product marketing experience and achievements
- Communication and presentation skills
- Understanding of cybersecurity concepts and market trends
- Cultural fit and alignment with Cyolo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements in the cybersecurity industry.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and adaptability.
- Research Cyolo's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Product Positioning, Messaging Development, Content Creation, Sales Enablement, Project Management, Communication Skills, Storytelling, Technical Understanding, Pipeline Generation, Collaboration, Analytical Skills, Leadership, Organizational Skills
ASSUMPTION: Cyolo's hiring process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the company's needs.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Cybersecurity industry-specific tools and platforms
ASSUMPTION: The Product Marketing Manager will be expected to have experience with relevant marketing automation tools and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest cybersecurity trends and market developments?
- Can you provide an example of a time when you had to adapt your product marketing strategy due to changing market conditions?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Cyolo's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving cybersecurity industry
- Balancing multiple priorities and projects in a dynamic work environment
- Collaborating effectively with cross-functional teams, including sales, product, and marketing
- Adapting to Cyolo's unique culture and work style
ASSUMPTION: The Product Marketing Manager must be adaptable, proactive, and able to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles in the cybersecurity industry, this position offers a unique focus on secure remote privileged access for cyber-physical systems.
- Cyolo's mid-sized company structure provides a more collaborative and agile work environment compared to larger enterprise organizations.
- This role offers significant growth potential, as Cyolo continues to expand its product offerings and enter new markets.
ASSUMPTION: Candidates should research similar roles in the cybersecurity industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including market research, positioning, messaging, and content creation
- Conducting a competitive analysis to refine product positioning and differentiation
- Creating sales enablement materials, such as battle cards, case studies, and product demos, to support the sales team
ASSUMPTION: The Product Marketing Manager will be expected to work on a variety of projects that require strong strategic thinking, communication, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the marketing team collaborate with the sales and product teams to ensure consistent messaging and alignment?
- What are the most significant challenges facing the cybersecurity industry, and how does Cyolo differentiate itself from competitors?
- What opportunities exist for professional growth and development within the marketing department?
- How does Cyolo support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and market trends.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements in the cybersecurity industry.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and adaptability.
- Research Cyolo's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
