Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Online Education Services

🔹 Location: Birmingham, England, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Education, Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for online undergraduate and postgraduate programmes
• Conducting market research and competitive analysis to differentiate programmes
• Collaborating with cross-functional teams to ensure consistent branding and messaging
• Optimizing the student journey through data-driven insights and customer behavior analysis

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Define customer personas and refine programme positioning through market research and competitive analysis

✅ Develop and implement messaging frameworks and go-to-market strategies for new and existing programmes

✅ Collaborate with cross-functional teams to ensure seamless programme launches and consistent branding

✅ Monitor and optimize marketing performance using analytics tools and customer behavior data

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis to drive programme success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (typically 5 years) in product marketing, preferably within higher education, edtech, or online learning sectors

Required Skills:

• Proven experience in market research and competitive analysis
• Strong storytelling and communication skills
• Data-driven mindset with proficiency in analytics tools
• Experience in customer segmentation and behavioural data analysis

Preferred Skills:

• Experience in enrolment-focused performance marketing
• Familiarity with higher education or edtech sectors

ASSUMPTION: Candidates with a strong background in product marketing and a passion for education are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £46,000 - £50,000 per annum, dependent on experience

Benefits:

• 25 Days of Annual Leave
• Bank Holidays
• Purchased Leave Scheme
• Study Assistance and Leave for Eligible Employees
• Global Mentoring Program

Working Hours: 35 hours per week, within a flexible working environment

ASSUMPTION: The salary range is competitive for the industry and location, with a comprehensive benefits package to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Online Education Services operates in the competitive e-learning market, focusing on higher education and adult learning

Company Size: With 501-1,000 employees, OES offers a mid-sized company environment with opportunities for growth and collaboration

Founded: OES was established in 2012, with a focus on challenging and advancing the online education industry

Company Description:

• OES partners with highly regarded Australian education providers to create engaging online learning experiences
• The company offers a new student-centric approach to adult education, focusing on student success
• OES has expanded its services globally, with offices in Australia, the UK, and the US

Company Specialties:

• Online course design
• Student support and administration
• Student life cycle management
• Learning analytics and management systems
• Student recruitment and marketing

Company Website: www.oes.edu.au

ASSUMPTION: OES's focus on student-centric online education and global expansion provides opportunities for growth and innovation in the e-learning sector.

📊 Role Analysis

Career Level: This role is suitable for experienced product marketing professionals looking to apply their skills in the education sector

Reporting Structure: The Product Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, student success, and external agencies

Work Arrangement: This role operates on a hybrid basis, with a mix of on-site and remote work

Growth Opportunities:

• Potential career progression within the marketing department or broader organization
• Opportunities to work on diverse programmes and collaborate with various teams
• Chance to gain experience in the higher education and e-learning sectors

ASSUMPTION: This role offers a blend of strategic and tactical responsibilities, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: OES's Birmingham office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): 60 Cremorne St, Level 1, Cremorne, Victoria 3121, AU; 14 Gray's Inn Road, London, England, GB; Edinburgh, GB; Phoenix, Arizona, US; New Jersey, US

Geographic Context:

• Birmingham is a vibrant city in the West Midlands, England, with a rich cultural heritage and diverse population
• The city is well-connected by road, rail, and air, with easy access to major transportation networks
• Birmingham offers a mix of urban and rural living, with numerous parks, green spaces, and leisure activities

Work Schedule: The role follows a standard full-time work schedule, with flexibility for hybrid work arrangements

ASSUMPTION: The Birmingham office provides a modern, collaborative work environment that supports productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team and relevant stakeholders
• Final interview with the Head of Marketing

Key Assessment Areas:

• Market research and competitive analysis skills
• Storytelling and communication abilities
• Data-driven mindset and analytical skills
• Cultural fit and alignment with OES's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences in product marketing and education
• Prepare examples of market research, competitive analysis, and successful marketing campaigns
• Research OES's mission, values, and programmes to demonstrate your enthusiasm and cultural fit

ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Customer Segmentation, Education, Higher Education, E-learning, Online Learning, Student Success, Marketing Strategy, Go-to-Market Strategy

ASSUMPTION: OES's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on data-driven decision making and strategic thinking.

🛠️ Tools & Technologies

• Marketing automation and analytics platforms (e.g., HubSpot, Google Analytics)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry, with a focus on data analysis, automation, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Student-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Respect, honesty, and diversity

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a strong passion for education and student success?
• Are you comfortable working in a dynamic, collaborative environment?
• Can you balance strategic thinking with hands-on execution?
• Do you thrive on data-driven decision making and continuous improvement?

ASSUMPTION: OES values a student-centric approach, innovation, collaboration, and a data-driven mindset, with a focus on cultural fit and alignment with the company's mission and values.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day execution and tactical tasks
• Keeping up with the fast-paced, ever-evolving e-learning market
• Managing multiple stakeholders and competing priorities
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on data-driven decision making and continuous improvement.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on market research, competitive analysis, and data-driven decision making
• In the education sector, this role requires a strong understanding of higher education and e-learning trends and best practices
• Career progression in this role may involve moving into senior marketing positions or exploring opportunities in related fields, such as student success or learning design

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on market research, competitive analysis, and data-driven decision making in the education sector.

📝 Sample Projects

• Conducting a comprehensive market research study to inform programme positioning and messaging
• Developing and executing a go-to-market strategy for a new online programme launch
• Optimizing the student journey through customer behavior analysis and A/B testing

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Product Marketing Manager role, with a focus on data-driven decision making and continuous improvement.

❓ Key Questions to Ask During Interview

• How does OES differentiate its online programmes from competitors in the higher education and e-learning markets?
• What are the key priorities for this role in the first 90 days?
• How does OES support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the online education industry, and how does OES address them?
• How does OES foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: These interview questions are designed to assess the company's strategic priorities, cultural fit, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences in product marketing and education
• Prepare examples of market research, competitive analysis, and successful marketing campaigns
• Research OES's mission, values, and programmes to demonstrate your enthusiasm and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.