Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Diagrid

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-29

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategy for Diagrid's product portfolio
• Translating technical innovations into market narratives
• Collaborating with cross-functional teams for product launches
• Developing marketing collateral and sales enablement materials
• Gathering and analyzing customer and community insights

ASSUMPTION: This role requires a strong understanding of developer tools, open-source models, and cloud platforms to effectively communicate the value of Diagrid's products to both technical and business stakeholders.

📋 Key Responsibilities

✅ Develop compelling positioning and messaging for Diagrid's products

✅ Create differentiated value propositions for technical and business stakeholders

✅ Establish clear product narratives connecting open-source Dapr benefits to enterprise commercial value

✅ Lead product launch strategies from planning through execution

✅ Monitor competitive landscape and conduct market research

✅ Create high-impact marketing collateral and sales enablement materials

✅ Conduct customer interviews and gather feedback to inform product roadmaps and marketing strategies

✅ Support demand generation efforts through campaign strategy and event marketing

ASSUMPTION: This role requires a high level of collaboration and cross-functional communication to ensure consistent messaging and successful product launches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of product marketing experience in B2B technology companies, with a focus on open-core or open-source business models

Required Skills:

• Proven experience with open-core or open-source business models
• Strong background in developer tools, infrastructure, or cloud platforms
• Solid grasp of microservices architecture, distributed systems, and cloud-native development
• Excellent written and verbal communication skills
• Strong analytical skills with experience using AI and data to drive decisions
• Project planning and attention to detail
• Collaborative mindset with the ability to work cross-functionally
• Self-starter who thrives in fast-paced, remote environments
• Customer-centric approach with strong empathy for user needs

Preferred Skills:

• Experience with workflow orchestration, AI/ML platforms, or enterprise infrastructure solutions
• Background in both technical and business stakeholder communication
• Previous experience at high-growth B2B SaaS companies
• Familiarity with open-source community dynamics and contribution models

ASSUMPTION: Candidates should have a proven track record of successful product launches and go-to-market execution in the developer tools or related spaces.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-senior level product marketing roles in the United States)

Benefits:

• Competitive compensation
• Company equity
• Remote first & flexible work environment
• Flexible paid time off
• Comprehensive healthcare for you and your dependents
• Choice of hardware
• $1000 for home office setup
• Monthly WFH stipend
• Team events & gatherings
• Chance to collaborate with industry-leading figures

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United States. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on distributed systems and developer productivity

Company Size: Small (11-50 employees), which offers a collaborative and agile work environment

Founded: 2021, with a strong focus on open-source community engagement and enterprise customer success

Company Description:

• Diagrid's mission is to accelerate microservice development by turning commonly used patterns into API calls
• The company was founded by the creators of the open-source Dapr project and offers enterprise support, managed services, and additional developer productivity tools
• Diagrid has a strong focus on open-source community engagement and collaboration with industry-leading figures

Company Specialties:

• Dapr OSS Architecture Reviews
• Dapr upstream support
• Dapr Enterprise Support
• Fully Managed Dapr

Company Website: diagrid.io

ASSUMPTION: Diagrid's focus on open-source community engagement and collaboration with industry-leading figures makes it an attractive option for candidates interested in working at the intersection of open-source and enterprise software development.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Fully Remote, with flexible scheduling

Growth Opportunities:

• Shape the future of distributed systems and developer productivity
• Direct impact on both open-source community and enterprise customer success
• Collaborative team environment with passionate, dedicated individuals
• Professional development opportunities and growth potential

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the future of Diagrid's product portfolio and make a meaningful impact on both open-source community and enterprise customer success.

🌍 Location & Work Environment

Office Type: Fully Remote, with no physical office location

Office Location(s): United States (Remote)

Geographic Context:

• The United States has a large and active developer community, making it an ideal location for a remote-first company focused on developer tools
• The time zone (America/Chicago) may require some flexibility for collaboration with global teams
• The remote work environment offers flexibility and work-life balance for employees

Work Schedule: 40 hours per week, with flexible scheduling

ASSUMPTION: The fully remote work environment and flexible scheduling allow for a better work-life balance and the ability to attract top talent from across the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Technical understanding of microservices, distributed systems, and cloud-native development
• Communication and presentation skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Diagrid's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or examples of your work showcasing your product marketing and communication skills
• Research Diagrid's products, open-source community, and enterprise customer base to demonstrate your understanding of the company and its market
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Product Marketing, Open-Source, Developer Tools, Cloud Platforms, Microservices, Distributed Systems, Market Analysis, Sales Enablement, Customer Insights, Demand Generation, Communication, Analytical Skills, Project Planning, Collaboration, Self-Starter, Customer-Centric

ASSUMPTION: The interview process will focus on assessing the candidate's technical understanding, communication skills, and cultural fit with Diagrid's values and work environment.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
• Product marketing software (e.g., ProductPlan, Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, Google Docs)

ASSUMPTION: The specific tools and technologies used by Diagrid may vary based on the candidate's role and responsibilities, but the company will provide the necessary resources for successful job performance.

👔 Cultural Fit Considerations

Company Values:

• Humility: Stay grounded and attentive to ourselves and our users, letting humility guide everything we do
• Collaboration: Believe the biggest catalyst for innovation is the ability to collaborate, bringing different perspectives to foster the best solutions
• Courage: Dare to try the unconventional, be decisive, and stand up for what we believe in
• Trust: Trust is our cornerstone - we speak with integrity, and stay real and truthful

Work Style:

• Remote-first and flexible work environment
• Collaborative and agile team culture
• Focus on open-source community engagement and enterprise customer success
• Strong emphasis on communication, collaboration, and continuous learning

Self-Assessment Questions:

• Do I have a strong understanding of microservices, distributed systems, and cloud-native development?
• Am I comfortable working in a remote-first, collaborative team environment?
• Do I have excellent written and verbal communication skills, with the ability to translate technical concepts into business value?
• Am I a self-starter who thrives in fast-paced, dynamic work environments?
• Do I have a customer-centric approach, with strong empathy for user needs and a passion for driving customer success?

ASSUMPTION: Candidates who align with Diagrid's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• The fully remote work environment may require strong self-motivation and time management skills
• The fast-paced, dynamic nature of the role may present challenges for candidates who prefer a more structured or predictable work environment
• The need to balance open-source community engagement with enterprise customer success may require candidates to adapt to shifting priorities and demands
• The competitive landscape in the microservices, workflow orchestration, and developer platform spaces may present challenges in differentiating Diagrid's products and communicating their value to customers

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to adapt to the dynamic nature of the role and the company's focus on open-source community engagement and enterprise customer success.

📈 Similar Roles Comparison

• Product Marketing Manager (Open-Source) vs. Product Marketing Manager (Enterprise Software)
• Open-source roles may require a stronger focus on community engagement, contribution models, and balancing the needs of the open-source community with enterprise customers
• Enterprise software roles may have a more structured product marketing process, with a greater emphasis on sales enablement and customer success
• Product Marketing Manager (Developer Tools) vs. Product Marketing Manager (Business Applications)
• Developer tools roles may require a stronger technical understanding of microservices, distributed systems, and cloud-native development
• Business applications roles may focus more on user experience, user interface design, and customer-centric product development
• Product Marketing Manager (Mid-Senior Level) vs. Product Marketing Manager (Entry-Level)
• Mid-senior level roles may require more strategic thinking, cross-functional collaboration, and a proven track record of successful product launches
• Entry-level roles may focus more on tactical execution, learning the ropes, and developing foundational product marketing skills

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar product marketing positions in the industry to ensure they are a good fit for Diagrid's product portfolio and work environment.

📝 Sample Projects

• Developing a go-to-market strategy for Diagrid Enterprise, including positioning, messaging, and launch planning
• Creating a competitive battle card and objection handling guide for Diagrid's enterprise support offerings
• Conducting customer interviews and gathering feedback to inform the product roadmap and marketing strategy for Diagrid Catalyst
• Developing a thought leadership content series showcasing Diagrid's expertise in distributed systems and developer productivity

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Product Marketing Manager role at Diagrid, with a focus on go-to-market strategy, competitive analysis, customer insights, and thought leadership content creation.

❓ Key Questions to Ask During Interview

• How does Diagrid balance the needs of the open-source community with enterprise customers in its product development and marketing strategies?
• What are the key priorities for the first 90 days in this role, and how can I make the most significant impact on Diagrid's product portfolio?
• How does Diagrid collaborate with industry-leading figures, and what opportunities are there for me to engage with these stakeholders and contribute to the company's success?
• What are the most significant challenges facing Diagrid's products in the competitive landscape, and how can I help address these issues in my role as Product Marketing Manager?
• How does Diagrid support the professional development and growth of its employees, and what opportunities are there for me to advance my career within the company?

ASSUMPTION: Asking these key questions during the interview will help candidates better understand the role, the company, and the opportunities for growth and success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work showcasing your product marketing and communication skills
• Research Diagrid's products, open-source community, and enterprise customer base to demonstrate your understanding of the company and its market
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.