Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Lightfield

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Refining early product positioning into an iconic brand
• Running high-velocity go-to-market experiments
• Driving demand and creating a scalable marketing playbook
• Collaborating with a world-class design team to build a category-defining brand

ASSUMPTION: This role requires a strong background in product marketing, with the ability to stretch into brand, communications, and demand generation. A unique opinion on the category to create is essential for success.

📋 Key Responsibilities

✅ Refine early product positioning into an iconic brand that resonates with founders, startups, and SMBs

✅ Run high-velocity go-to-market experiments to validate and optimize marketing strategies

✅ Drive demand through targeted campaigns, content marketing, and other channels

✅ Create a scalable marketing playbook that can be replicated as the company grows

✅ Collaborate with the design team to create a brand with real aura

✅ Use AI as a multiplier to do more, faster, with less

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. The ideal candidate will be comfortable working in a fast-paced, startup environment and have a strong bias towards action.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.

Experience: 5-10 years of experience in product marketing, with a focus on founder-led markets. Proven track record of driving demand and adoption for B2B products.

Required Skills:

• Proven product marketing fundamentals
• Excellent writing and communication skills
• Strong analytical skills and data-driven mindset
• Ability to work independently and in a team environment
• Experience with AI and a strong understanding of how to leverage it for marketing purposes
• Familiarity with CRM and marketing automation tools

Preferred Skills:

• Experience with generative AI
• Background in context management and effective evaluation loops
• Familiarity with the tech industry and startup ecosystem

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the tech industry, will have a strong foundation for success in this role. However, the ideal candidate will also have a unique perspective on the category to create and a strong desire to build something from scratch.

💰 Compensation & Benefits

Salary Range: $200,000 - $280,000 per year. This range is based on industry standards for a product marketing manager with 5-10 years of experience in the tech industry. Final offer will be determined based on experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Generous vacation and sick leave policies
• Professional development opportunities

Working Hours: Full-time position with a standard workweek of 40 hours. Some flexibility in working hours may be available, depending on the needs of the team and the candidate's personal schedule.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The final offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Lightfield operates in the technology, information, and internet industry, focusing on CRM and go-to-market automation for high-growth technology companies.

Company Size: Lightfield is a small company with 11-50 employees. This size allows for a high degree of autonomy and the opportunity to make a significant impact on the company's growth and success.

Founded: Lightfield was founded in 2023 (estimated). The company is still in its early stages, providing an excellent opportunity for the right candidate to join early and shape the company's future.

Company Description:

• Lightfield is a next-generation CRM that automatically captures customer interactions and organizes them into structured CRM data
• The company is focused on becoming the first comprehensive system of record and go-to-market platform for high-growth technology companies
• Lightfield's team has deep expertise in context management, effective evaluation loops, and user-interaction design for generative AI

Company Specialties:

• CRM and go-to-market automation
• Generative AI and context management
• User-interaction design

Company Website: http://www.lightfield.app

ASSUMPTION: Lightfield's small size and early stage provide an excellent opportunity for the right candidate to join early, own the GTM engine, and put their fingerprints on a company designed to endure for decades.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow into a director or VP role as the company expands.

Reporting Structure: The Product Marketing Manager will report directly to the CEO and work closely with the design team to create an iconic brand.

Work Arrangement: This role is remote-friendly, with the option to work from the company's San Francisco headquarters or remotely from anywhere in the United States.

Growth Opportunities:

• As the company grows, there will be opportunities to expand the marketing team and take on more responsibility
• The ideal candidate will have the opportunity to shape the company's story and brand for years to come
• Lightfield's focus on AI and generative AI provides opportunities for professional development in these areas

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, startup environment and have a strong bias towards action. They will also have a unique perspective on the category to create and a strong desire to build something from scratch.

🌍 Location & Work Environment

Office Type: Lightfield has a physical office in San Francisco, California, but this role is remote-friendly.

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city is known for its diverse culture, beautiful landscapes, and high cost of living
• Lightfield's office is located in the heart of the city, providing easy access to public transportation and amenities

Work Schedule: The work schedule for this role is flexible, with a standard workweek of 40 hours. Some flexibility in working hours may be available, depending on the needs of the team and the candidate's personal schedule.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a remote or hybrid environment and have strong communication and collaboration skills.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, the company, and the candidate's vision for the brand
• Case study or project presentation to demonstrate the candidate's ability to refine product positioning and create a go-to-market strategy
• Final interview with the design team to discuss the candidate's aesthetic sensibilities and ability to collaborate

Key Assessment Areas:

• Product marketing fundamentals and strategic thinking
• Ability to stretch into brand, communications, and demand generation
• Unique perspective on the category to create
• Communication and collaboration skills
• Cultural fit with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and any relevant work with AI or generative AI
• Prepare a case study or project presentation that demonstrates your ability to refine product positioning and create a go-to-market strategy
• Be ready to discuss your unique perspective on the category to create and how you would approach building an iconic brand for Lightfield

ATS Keywords: Product Marketing, Go-To-Market Strategy, Brand Development, Demand Generation, Customer Engagement, Content Creation, Market Analysis, AI Utilization, Startup Experience, Communication Skills, Team Collaboration, Judgment, Impact Focus, Attention Winning, Adoption Strategies

ASSUMPTION: The interview process for this role will be rigorous and competitive, with a strong focus on cultural fit and the candidate's ability to drive demand and adoption for Lightfield's products.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• AI and generative AI tools (e.g., GPT-4, DALL-E)
• Design tools (e.g., Figma, Sketch)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate for this role will have experience with CRM and marketing automation tools, as well as a strong understanding of how to leverage AI and generative AI for marketing purposes.

👔 Cultural Fit Considerations

Company Values:

• Move fast and break things
• Focus on impact over headcount
• Embrace iteration and experimentation
• Collaborate openly and honestly

Work Style:

• Autonomous and self-directed
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in fast-paced, startup environments?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a unique perspective on the category to create and a strong desire to build something from scratch?
• Are you comfortable collaborating with a world-class design team to create an iconic brand?

ASSUMPTION: The ideal candidate for this role will be a self-starter with a strong bias towards action. They will also have a unique perspective on the category to create and a strong desire to build something from scratch.

⚠️ Potential Challenges

• The company is still in its early stages, which can present challenges in terms of resources and infrastructure
• The role requires a strong background in product marketing, with the ability to stretch into brand, communications, and demand generation. Candidates without this experience may struggle to succeed in this role
• The company is focused on becoming the first comprehensive system of record and go-to-market platform for high-growth technology companies. Candidates without experience in the tech industry or startup ecosystem may struggle to understand the company's mission and target market
• The role requires a unique perspective on the category to create. Candidates without a clear vision for the brand may struggle to make an impact in this role

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, startup environment and have a strong bias towards action. They will also have a unique perspective on the category to create and a strong desire to build something from scratch.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this role requires a strong background in brand development and demand generation
• The company's focus on AI and generative AI provides opportunities for professional development in these areas
• As the company grows, there will be opportunities to expand the marketing team and take on more responsibility

ASSUMPTION: This role is unique in its focus on building an iconic brand for a next-generation CRM. Candidates with experience in similar roles may struggle to understand the company's mission and target market.

📝 Sample Projects

• Refining the positioning for a new product launch, including creating a brand identity and go-to-market strategy
• Developing a content marketing strategy to drive demand and adoption for an existing product
• Creating a demand generation campaign to target a specific customer segment

ASSUMPTION: The ideal candidate for this role will have experience with similar projects and be able to demonstrate their ability to refine product positioning and create a go-to-market strategy.

❓ Key Questions to Ask During Interview

• Can you describe the company's vision for the brand and how this role fits into that vision?
• How does the company plan to use AI and generative AI to drive demand and adoption?
• What are the biggest challenges facing the company in the next 12-24 months, and how does this role address those challenges?
• How does the company plan to scale the marketing team as the company grows?
• What are the company's plans for expanding into new markets or product lines?

ASSUMPTION: The ideal candidate for this role will be curious and proactive, with a strong desire to understand the company's mission and vision for the brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and any relevant work with AI or generative AI
• Prepare a case study or project presentation that demonstrates your ability to refine product positioning and create a go-to-market strategy
• Be ready to discuss your unique perspective on the category to create and how you would approach building an iconic brand for Lightfield
• Follow up with the hiring manager within 7 days of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.