📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: KLA
🔹 Location: Milpitas, CA
🔹 Job Type: Full-Time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving market research and product lifecycle planning
- Collaborating with cross-functional teams to improve products
- Developing and executing marketing campaigns
- Managing customer accounts and relationships
- Competitive analysis and strategy development
ASSUMPTION: This role requires a strong understanding of both marketing and the semiconductor industry. The ideal candidate will have experience in product marketing, market research, and customer relationship management.
📋 Key Responsibilities
✅ Conduct market research and analyze customer needs to inform product strategy
✅ Develop and execute marketing campaigns to increase product adoption and penetration
✅ Collaborate with engineering, manufacturing, and sales teams to improve products
✅ Manage customer accounts and relationships, acting as the point of contact between the customer and the division
✅ Conduct competitive analysis and develop competitive strategies
✅ Create technical product presentations and promote product value to customers
ASSUMPTION: The responsibilities listed are based on the provided job description. However, the specific tasks and priorities may vary depending on the business needs and the candidate's skills and experience.
🎯 Required Qualifications
Education: PhD, Master's, or Bachelor's degree
Experience: 3-8 years of relevant experience, depending on degree level
Required Skills:
- Market research and analysis
- Product lifecycle management
- Customer requirement analysis
- Product value proposition and pricing analysis
- Marketing campaign development and execution
- Competitive analysis and strategy development
- Collaboration and communication skills
- Problem-solving skills
Preferred Skills:
- Experience in the semiconductor industry
- Fluency in additional languages
ASSUMPTION: The required and preferred skills listed are based on the provided job description. However, the specific skills and qualifications may vary depending on the business needs and the candidate's skills and experience.
💰 Compensation & Benefits
Salary Range: $137,000 - $232,900 annually
Benefits:
- Medical, dental, and vision insurance
- Life insurance
- 401(K) with company matching
- Employee stock purchase program
- Student debt assistance and tuition reimbursement
- Development and career growth opportunities
- Financial planning benefits
- Wellness benefits, including an employee assistance program
- Paid time off and paid company holidays
- Family care and bonding leave
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility
ASSUMPTION: The salary range and benefits listed are based on the provided job description. However, the specific compensation and benefits may vary depending on the candidate's skills, experience, and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: KLA operates in the semiconductor manufacturing industry, which is a critical sector for the global electronics market. The industry is characterized by rapid technological advancements and intense competition.
Company Size: KLA is a large company with over 10,000 employees, providing ample opportunities for career growth and development. As a large organization, KLA offers a structured work environment with established processes and procedures.
Founded: KLA was founded in 1975 and has since grown to become a global leader in semiconductor manufacturing equipment and services.
Company Description:
- KLA develops industry-leading equipment and services for the electronics industry
- The company provides advanced process control and process-enabling solutions for manufacturing wafers and reticles, integrated circuits, packaging, and printed circuit boards
- KLA collaborates with leading customers worldwide to design solutions that move the world forward
Company Specialties:
- Semiconductor process control
- Inspection and metrology
- LED, nanotechnology, and packaging
- Artificial intelligence (AI)
Company Website: www.kla.com
ASSUMPTION: The company context provided is based on publicly available information. However, the specific details and insights may vary depending on the company's current initiatives and priorities.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of technical expertise and leadership skills.
Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing and works closely with cross-functional teams, including engineering, manufacturing, and sales.
Work Arrangement: This role is on-site, with the primary location being Milpitas, CA. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Advancement to senior-level product marketing roles
- Expansion into other product lines or business units
- Development of leadership and management skills
ASSUMPTION: The role analysis provided is based on the information available in the job description. However, the specific growth opportunities and career paths may vary depending on the company's organizational structure and the candidate's skills and experience.
🌍 Location & Work Environment
Office Type: KLA's headquarters in Milpitas, CA, features a modern, collaborative work environment designed to foster innovation and creativity.
Office Location(s): 3 Technology Dr, Milpitas, California 95035, US
Geographic Context:
- Milpitas is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
- The area offers a diverse range of housing options, cultural attractions, and recreational activities
- The cost of living in the Bay Area is relatively high, but the region's strong job market and economic growth help offset this factor
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for remote work or hybrid arrangements.
ASSUMPTION: The location and work environment details provided are based on publicly available information. However, the specific details and insights may vary depending on the company's current initiatives and policies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- Technical interview with a product marketing manager or director
- On-site or virtual interview with multiple stakeholders, including cross-functional team members
- Final interview with the hiring manager or director
- Background check and offer extension
Key Assessment Areas:
- Market research and analysis skills
- Product lifecycle management experience
- Customer relationship management skills
- Collaboration and communication skills
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your market research and analysis methodologies, as well as your experience with product lifecycle management
- Demonstrate your understanding of the semiconductor industry and KLA's products and services
- Showcase your ability to work collaboratively with cross-functional teams
ATS Keywords: Market research, product lifecycle, customer requirement analysis, product value proposition, pricing analysis, marketing campaign, competition analysis, competitive strategy, collaboration, communication, problem-solving
ASSUMPTION: The interview and application insights provided are based on typical hiring processes and best practices. However, the specific details and requirements may vary depending on the company's current initiatives and priorities.
🛠️ Tools & Technologies
- Market research and analysis tools (e.g., SurveyMonkey, Google Forms, SPSS)
- Product lifecycle management software (e.g., Planview, Jama Connect)
- Customer relationship management software (e.g., Salesforce, HubSpot)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The tools and technologies listed are based on typical requirements for product marketing roles. However, the specific tools and technologies may vary depending on the company's current initiatives and priorities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Results-driven and goal-oriented
- Continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a results-driven approach to your work?
- Are you committed to continuous learning and professional development?
ASSUMPTION: The cultural fit considerations provided are based on typical requirements for product marketing roles in the semiconductor industry. However, the specific values and work style preferences may vary depending on the company's current initiatives and priorities.
⚠️ Potential Challenges
- Keeping up with the rapid pace of technological change in the semiconductor industry
- Managing multiple priorities and deadlines in a fast-paced work environment
- Navigating a large, complex organization with established processes and procedures
- Building and maintaining strong relationships with customers and internal stakeholders
ASSUMPTION: The potential challenges listed are based on typical considerations for product marketing roles in the semiconductor industry. However, the specific challenges may vary depending on the company's current initiatives and priorities.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: Both roles focus on product strategy and go-to-market planning, but the Product Marketing Manager has a stronger focus on market research and customer relationship management, while the Product Manager is more involved in product development and roadmap planning.
- Product Marketing Manager vs. Marketing Manager: Both roles involve marketing activities, but the Product Marketing Manager is more focused on product-specific marketing efforts, while the Marketing Manager oversees broader marketing campaigns and brand management.
- Career progression: The Product Marketing Manager role can serve as a stepping stone to senior-level product marketing roles, as well as other leadership and management positions within the organization.
ASSUMPTION: The role comparisons provided are based on typical career paths and industry standards. However, the specific comparisons and career paths may vary depending on the company's organizational structure and the candidate's skills and experience.
📝 Sample Projects
- Conducting market research to identify new product opportunities and assess the competitive landscape
- Developing and executing marketing campaigns to launch a new product or expand market share
- Managing customer accounts and relationships to ensure customer satisfaction and drive product adoption
- Conducting competitive analysis and developing competitive strategies to maintain market leadership
ASSUMPTION: The sample projects listed are based on typical responsibilities for product marketing roles in the semiconductor industry. However, the specific projects may vary depending on the company's current initiatives and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and roadmap for the division?
- How does the company support collaboration and knowledge-sharing between different teams and departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach professional development and career growth for employees in this role?
- What are the biggest challenges facing the division and the company as a whole, and how can this role contribute to addressing them?
ASSUMPTION: The key questions to ask during the interview are based on typical considerations for product marketing roles in the semiconductor industry. However, the specific questions may vary depending on the company's current initiatives and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://kla.wd1.myworkdayjobs.com/Search/job/Milpitas-CA/Product-Marketing-Manager_2530520
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching KLA's products, services, and industry trends
- Follow up with the recruiter or HR representative after your interviews to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
