Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Filtered Technologies Limited

🔹 Location: Remote (United Kingdom preferred)

🔹 Job Type: Contractor

🔹 Category: Technology, Information and Internet

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully remote, optional co-working office when required

🚀 Job Overview

Key aspects of this role include:

• Defining and refining ideal and worst fit customer profiles
• Acting as the voice of the customer to inform product roadmaps
• Developing differentiated messaging, value proposition, and product positioning
• Partnering with sales to produce actionable battlecards, 1-pagers, and demo scripts
• Reviewing and optimizing pricing and packaging in collaboration with the Senior Leadership Team

ASSUMPTION: This role requires a high agency individual with a strong background in B2B product marketing, ideally in SaaS, to drive market growth initiatives and successful product launches.

📋 Key Responsibilities

✅ Conduct ICP definition and customer research to inform product roadmaps

✅ Build and operationalize foundational differentiated messaging and positioning frameworks

✅ Collaborate with sales to produce actionable sales enablement materials

✅ Review and optimize pricing and packaging in close collaboration with the Senior Leadership Team

ASSUMPTION: The successful candidate will have experience in competitive intelligence, analytical thinking, and excellent communication skills to thrive in a fast-paced startup environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in B2B product marketing, ideally in SaaS

Required Skills:

• Proven track record of successful product launches and market growth initiatives
• Experience crafting compelling product positioning and messaging
• Exposure to competitive intelligence and positioning
• Analytical and structured thinker with excellent communication and writing skills
• Comfortable collaborating across product, sales, and executive leadership teams

Preferred Skills:

• Experience working remotely in a global team
• Fluency in additional languages

ASSUMPTION: Candidates with relevant experience in the learning tech industry or enterprise software may have an advantage.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Flexible working hours and remote work arrangement
• Opportunity to work with a multicultural team and global clients
• Potential for career growth in a rapidly evolving company

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different lifestyles

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Filtered operates in the learning tech industry, focusing on helping organizations optimize their learning and development (L&D) spend through data-driven decision-making and content curation.

Company Size: Filtered is a small company with 11-50 employees, providing a dynamic and agile work environment.

Founded: 2009, with over a decade of experience in the learning tech industry.

Company Description:

• Filtered uses data to decide on the most important skills for an organization and analyzes which content helps build those skills.
• The company filters out irrelevant content and delivers it to the people who need it through its Content Intelligence platform.
• Filtered has partnerships with clients such as Heineken, AstraZeneca, and Danone, and has helped a million people build the skills they need to do better work.

Company Specialties:

• Learning tech
• Content intelligence
• Data-driven decision-making

Company Website: learn.filtered.com

ASSUMPTION: Filtered's focus on data-driven decision-making and content curation sets it apart in the learning tech industry, providing opportunities for innovative and impactful work.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact in a rapidly evolving company.

Reporting Structure: The Product Marketing Manager will report directly to the CEO and collaborate with various teams, including product, sales, and executive leadership.

Work Arrangement: Fully remote, with optional co-working office space available when required.

Growth Opportunities:

• Expanding the product marketing function as the company grows
• Gaining experience in a fast-paced startup environment with global clients
• Potential for career progression within the company

ASSUMPTION: The Product Marketing Manager role offers a unique opportunity to drive market growth initiatives and shape the company's product marketing strategy.

🌍 Location & Work Environment

Office Type: Remote-first, with optional co-working office space available when required.

Office Location(s): London, England (preferred, but remote work is fully supported)

Geographic Context:

• The United Kingdom has a vibrant and growing tech industry, with London being a major hub for startups and enterprise software companies.
• The remote work arrangement allows for flexibility and work-life balance, with the option to work from home or a co-working space.

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different lifestyles.

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to attract top talent from across the United Kingdom and beyond.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the CEO and other team members
• Final decision and offer

Key Assessment Areas:

• Product marketing experience and achievements
• Analytical and communication skills
• Cultural fit and alignment with company values
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
• Be prepared to discuss your approach to customer research, product positioning, and sales enablement.
• Demonstrate your analytical and communication skills through specific examples.
• Showcase your cultural fit and alignment with Filtered's values and mission.

ATS Keywords: B2B product marketing, SaaS, product launches, market growth, product positioning, messaging, sales enablement, competitive intelligence, analytical thinking, communication skills, collaboration, startup environment

ASSUMPTION: The interview process will focus on assessing the candidate's product marketing experience, analytical skills, and cultural fit, as well as their ability to thrive in a fast-paced startup environment.

🛠️ Tools & Technologies

• Notion (for asset library and documentation)
• Sales enablement tools (e.g., Seismic, Showpad)
• Market research and customer feedback tools (e.g., SurveyMonkey, Typeform)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be comfortable using and learning new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Curious
• Considerate
• Thoughtful
• Multicultural

Work Style:

• Remote-first and flexible
• Collaborative and cross-functional
• Data-driven and analytical
• Focused on learning and growth

Self-Assessment Questions:

• Do you thrive in a remote, flexible work environment?
• Are you comfortable working collaboratively across multiple teams and time zones?
• Do you have a strong curiosity and a desire to learn and grow in your role?

ASSUMPTION: Filtered values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be successful in this role.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
• The fast-paced startup environment may require adaptability and the ability to handle multiple priorities and tight deadlines.
• The role may involve working with global clients, requiring cultural sensitivity and the ability to adapt to different time zones and working styles.

ASSUMPTION: The successful candidate will be able to overcome these challenges and thrive in the dynamic and fast-paced environment that Filtered offers.

📈 Similar Roles Comparison

• Product Marketing Manager (Filtered) vs. Product Marketing Manager (Enterprise Software Company):
• Filtered is a smaller, more agile company with a focus on learning tech, while enterprise software companies may have more established processes and a broader range of products.
• Filtered offers a unique opportunity to shape the product marketing strategy and drive market growth initiatives in a rapidly evolving industry.
• Product Marketing Manager (Filtered) vs. Marketing Manager (Learning Tech Company):
• Filtered's Product Marketing Manager role is more focused on driving product success through customer research, positioning, and sales enablement, while a Marketing Manager role may have a broader scope, including brand marketing and demand generation.
• Filtered's role offers the opportunity to work closely with the CEO and various teams to shape the company's product marketing strategy.
• Product Marketing Manager (Filtered) vs. Product Manager (Learning Tech Company):
• Filtered's Product Marketing Manager role is more focused on market research, positioning, and sales enablement, while a Product Manager role may involve more direct responsibility for product development and roadmap planning.
• Filtered's role offers the opportunity to work closely with the CEO and various teams to drive market growth initiatives and successful product launches.

ASSUMPTION: The Product Marketing Manager role at Filtered offers a unique blend of responsibilities and opportunities, setting it apart from similar roles at other learning tech companies or enterprise software companies.

📝 Sample Projects

• Conducting customer research to inform product roadmaps and refine ideal customer profiles
• Developing and operationalizing differentiated messaging and positioning frameworks for new and existing products
• Partnering with sales to produce actionable battlecards, 1-pagers, and demo scripts to support product launches and market growth initiatives
• Reviewing and optimizing pricing and packaging in collaboration with the Senior Leadership Team to maximize revenue and market share

ASSUMPTION: The successful candidate will have experience in and be able to provide examples of similar projects that demonstrate their ability to drive market growth and successful product launches.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its product marketing function and how this role fits into that vision?
• How does the company support the professional development and growth of its product marketing team members?
• Can you provide examples of how the company has successfully launched new products or entered new markets in the past, and how product marketing played a role in those efforts?
• How does the company approach competitive intelligence and positioning, and how can I contribute to that process in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
• Be prepared to discuss your approach to customer research, product positioning, and sales enablement during the interview process.
• Demonstrate your analytical and communication skills through specific examples.
• Showcase your cultural fit and alignment with Filtered's values and mission.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.