Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Amilia

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for core product areas
• Collaborating with cross-functional teams, including product, sales, and marketing
• Conducting customer interviews and research to gather insights and inform product decisions
• Creating compelling product messaging and positioning that resonates with customers
• Enabling sales and customer success teams with messaging, competitive intel, and objection handling tools

ASSUMPTION: This role requires a strong understanding of enterprise customers and the ability to translate complex ideas into simple, persuasive messaging.

📋 Key Responsibilities

✅ Lead go-to-market strategy and execution for key product modules

✅ Conduct customer interviews, research, and advisory groups to capture customer needs and feedback

✅ Analyze product usage and translate insights into improved messaging and retention strategies

✅ Build customer-facing materials that speak directly to real use cases and user personas

✅ Work with product managers to validate and influence the roadmap with buyer and user insights

✅ Support product discovery and beta phases with advisory group input

✅ Help align product capabilities with GTM strategies and ensure clear internal communication

ASSUMPTION: This role requires a high degree of collaboration and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field

Experience: 5+ years in Product Marketing, ideally in a SaaS or sales-led tech environment

Required Skills:

• Proven track record of successful GTM launches and cross-functional collaboration
• Strong communication skills with the ability to simplify and synthesize complex ideas into punchy messaging
• Comfortable with enterprise customers — from interviews to advisory groups
• Data-savvy and able to turn data into actionable insights

Preferred Skills:

• Experience with accounting software
• Experience in marketing technology partners (Ecosystem)
• French fluency

ASSUMPTION: While not explicitly stated, experience with accounting software and marketing technology partners would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for Product Marketing Managers with 5-10 years of experience in Montreal, QC, the estimated salary range is CAD 90,000 - 120,000 per year.

Benefits:

• Competitive salary
• Group RRSP employer contribution up to 5%
• Group insurance, Employee Assistance Program (EAP), and telemedicine
• $750 wellness allowance per year
• Flexible work arrangement, including up to 3 months abroad per year (conditions apply)
• Strong work-life balance: flexible hours, 4 weeks' vacation and 8 sick days yearly, and year-round mini-Fridays
• Skill development opportunities through workshops, communities of practice, trainings, access to Udemy, and opportunities to attend conferences
• Companywide and team bonding activities
• Weekly Bootcamp and Pilates classes for employees
• 25% discount on annual membership for STM and EXO
• In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks

Working Hours: Full-time, typically 40 hours per week, with flexible hours and a strong work-life balance

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Amilia operates in the technology sector, specifically in the recreation and member management software space.

Company Size: Amilia has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact.

Founded: Amilia was founded in 2009, indicating a well-established company with a history of innovation and growth.

Company Description:

• Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform, designed for municipalities, community centers, nonprofits, businesses, and recreation organizations.
• The company's flagship tools for online registration, activity programming, memberships, and facility access are seamlessly supported by integrated payment solutions.
• Amilia's mission is to make selling activities and memberships easier for businesses, municipalities, and nonprofit organizations, helping communities across North America build better member experiences with intuitive software backed by people who care about helping you make an impact.

Company Specialties:

• Business management
• Online registration
• e-commerce
• Facility Management
• Members Management
• Online Reservation
• Staff management
• Access Management
• Smart City
• Federation Management
• Association Management
• Peak management
• Client profiles
• CRM Software for Activities
• Parks and Recreation Software
• Community Management Software
• Software for Activities
• Afterschool Program Management Software

Company Website: http://www.amilia.com

ASSUMPTION: Amilia's focus on customer care and tailored products suggests a company culture that values empathy, collaboration, and a customer-centric approach.

📊 Role Analysis

Career Level: This role is suitable for experienced Product Marketing professionals looking to take on a leadership role in driving product adoption and customer engagement.

Reporting Structure: The Product Marketing Manager will likely report directly to the VP of Marketing or a similar role and work closely with cross-functional teams, including product, sales, and customer success.

Work Arrangement: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, offering flexibility and a strong work-life balance.

Growth Opportunities:

• As Amilia continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or lead a team in the future.
• The company's focus on skill development and training provides opportunities for professional growth and career advancement.
• Working closely with various teams and stakeholders can expose the Product Marketing Manager to new skills and areas of the business, fostering personal and professional development.

ASSUMPTION: Given Amilia's focus on growth and innovation, there are likely to be opportunities for the Product Marketing Manager to grow within the organization and take on new challenges as the company expands.

🌍 Location & Work Environment

Office Type: Amilia's office is located in the Greater Montreal Area, offering a modern and collaborative work environment.

Office Location(s): 1751 Richardson St., Suite 3.105, Montreal, QC H3K 1G6, CA

Geographic Context:

• The Greater Montreal Area is the second-largest city in Canada, offering a diverse and vibrant cultural scene, as well as numerous recreational activities and amenities.
• Montreal is a bilingual city, with French being the official language and English being widely spoken, providing an opportunity for employees to develop or improve their language skills.
• The city has a humid continental climate, with warm summers and cold, snowy winters, typical of the Canadian provinces.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and a strong work-life balance, including year-round mini-Fridays.

ASSUMPTION: The hybrid work arrangement and flexible hours allow employees to maintain a healthy work-life balance, while the office location in the heart of Montreal offers easy access to numerous amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round with senior leadership

Key Assessment Areas:

• Product marketing experience and achievements
• Customer-centric mindset and ability to gather and analyze customer insights
• Communication skills and ability to create compelling product messaging
• Collaboration skills and ability to work effectively with cross-functional teams
• Data analysis skills and ability to turn data into actionable insights

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
• Prepare examples of successful go-to-market strategies and customer interviews you've conducted in the past.
• Demonstrate your understanding of Amilia's products and the recreation and member management software industry.
• Showcase your ability to work effectively with cross-functional teams and collaborate with stakeholders.

ATS Keywords: Product Marketing, Go-to-Market Strategy, Cross-Functional Collaboration, Customer Insights, Data Analysis, Product Collaboration, Messaging, Competitive Analysis, Customer Engagement, SaaS, Enterprise Customer Interaction, Marketing Technology, Accounting Software, French Fluency

ASSUMPTION: Amilia's hiring process is likely to be thorough and comprehensive, with a focus on finding the best fit for the company's culture and the specific needs of the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Product analytics tools (e.g., Mixpanel, Amplitude)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Sketch, Figma)

ASSUMPTION: The specific tools and technologies used by Amilia may vary, but the list above provides a general idea of the types of tools the Product Marketing Manager may be expected to use in this role.

👔 Cultural Fit Considerations

Company Values:

• Caring: Amilia prioritizes customer care and empathy, both for its customers and its employees.
• Innovation: Amilia is committed to continuous improvement and driving industry innovation.
• Collaboration: Amilia fosters a collaborative work environment, encouraging cross-functional teamwork and open communication.

Work Style:

• Customer-centric: Amilia places a strong emphasis on understanding and addressing the needs of its customers.
• Data-driven: Amilia uses data and analytics to inform decision-making and improve product offerings.
• Agile: Amilia operates in a dynamic and ever-changing market, requiring employees to be adaptable and responsive to new challenges and opportunities.

Self-Assessment Questions:

• Do you have a proven track record of successful go-to-market launches and cross-functional collaboration?
• Are you comfortable conducting customer interviews and translating insights into actionable product narratives?
• Do you thrive in a collaborative, data-driven work environment and enjoy working with cross-functional teams?

ASSUMPTION: Amilia's company values and work style suggest a culture that prioritizes customer care, innovation, and collaboration, with a strong emphasis on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Balancing the needs and expectations of various stakeholders, including customers, product teams, and sales and marketing teams
• Keeping up with industry trends and competitor activities in the recreation and member management software space
• Adapting to changes in product roadmaps and priorities, as well as shifts in market demand

ASSUMPTION: The Product Marketing Manager role at Amilia presents a unique set of challenges, requiring strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position places a greater emphasis on customer insights and enterprise customer interaction, reflecting Amilia's focus on enterprise customers and tailored products.
• In the recreation and member management software industry, Amilia's platform is designed to be comprehensive and user-friendly, setting it apart from competitors that may focus on specific aspects of the market.
• Career-wise, this role offers an opportunity for experienced Product Marketing professionals to take on a leadership role and drive product adoption and customer engagement, with potential growth opportunities as the company continues to expand.

ASSUMPTION: When compared to similar roles in the industry, the Product Marketing Manager position at Amilia stands out for its focus on customer insights, enterprise customer interaction, and the opportunity for experienced professionals to take on a leadership role and drive product adoption and customer engagement.

📝 Sample Projects

• Conducting customer interviews and advisory groups to gather insights on key product modules and inform go-to-market strategies
• Developing and executing multi-channel launch campaigns for new product features or modules, including emails, in-product messaging, social media, webinars, and sales enablement materials
• Analyzing product usage data to identify trends, optimize messaging, and improve customer retention
• Creating customer-facing materials, such as case studies, success stories, and user personas, to highlight the value of Amilia's products and drive adoption

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the Product Marketing Manager may be expected to lead at Amilia, with a focus on customer insights, go-to-market strategy, and product adoption.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Amilia's key product modules, and how my role would contribute to its evolution?
• How does Amilia's product roadmap and prioritization process involve input from customers and market insights?
• What are the key challenges and opportunities facing Amilia's products in the current market landscape, and how can my role help address them?
• How does Amilia support the professional development and growth of its Product Marketing team members?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the company, and the work environment, as well as to demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements, as well as your ability to gather and analyze customer insights and create compelling product messaging.
• Prepare examples of successful go-to-market strategies and customer interviews you've conducted in the past, demonstrating your ability to work effectively with cross-functional teams and collaborate with stakeholders.
• Follow up with Amilia's HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.