📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Barco
🔹 Location: Kortrijk, Flanders, Belgium
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product launches and value messaging
- Collaborating cross-functionally to convey product value
- Developing sales tools and enabling sales teams
- Managing global product marketing plans
- Leading monthly solutions communications
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Own product lifetime communications, from launch to End-of-life/End-of-service
✅ Develop, project, manage, and implement innovative launch programs
✅ Translate value proposition into clear value messaging
✅ Have a deep understanding of market segments, buyer personas, and their needs
✅ Develop product collateral/tools aligned with segment marketing and product managers
✅ Work with sales to determine sales support tools and manage their creation and accessibility
✅ Ensure correct presentation of products on the website
✅ Check and validate all materials with the Regulatory team
✅ Measure enablement activities to quantify the impact and success of materials and the overall program
✅ Track competition for insights on the marketing level
✅ Own the global product marketing plan for products, aligned with the Field marketing plan
✅ Lead the monthly Solutions Comms
✅ Manage and support regular internal and external sales communications
ASSUMPION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Master's degree
Experience: Minimum 5 years of experience in a similar role
Required Skills:
- Excellent communication skills
- Strong project management skills
- Ability to work effectively with cross-functional teams
- Proficient in English; additional languages are a plus
- Familiarity with medical tools is extra
- Fast learner and team player
Preferred Skills:
- Experience with medical tools
- Fluency in additional languages
ASSUMPTION: The required skills reflect the need for a strategic, collaborative, and adaptable individual.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-senior level marketing role in Belgium)
Benefits:
- Health insurance
- Pension plan
- Employee discounts on Barco products
- Flexible working hours
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Barco operates in the technology, information, and media sector, focusing on visualization and collaboration solutions.
Company Size: Barco is a mid-sized company with 1,001-5,000 employees globally.
Founded: Barco was founded in 1934 and is headquartered in Kortrijk, Belgium.
Company Description:
- Barco believes in driving innovation through a clear vision
- They accelerate innovation in healthcare, enterprise, and entertainment through visualization and collaboration technology
- Barco's mission is to create a better, smarter, and healthier world through its solutions
Company Specialties:
- Displays
- Projectors
- LED displays
- Monitors
- Video walls
- Custom imaging
- Display monitors
- Projectors
- Multi-projector displays
- LED solutions
- Image processing
- ClickShare wireless presentation
- AV control
- Laser projection
- Virtual reality
- Medical displays
Company Website: www.barco.com
ASSUMPION: Barco's focus on innovation and visualization technology makes it an exciting place for a marketing professional looking to make an impact.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Global Product Marketing Manager.
Work Arrangement: On-site, full-time with flexible working hours
Growth Opportunities:
- Potential career progression to a senior or management role within the marketing department
- possibility to work on diverse products and projects, fostering continuous learning and skill development
- Opportunities to collaborate with international teams and gain global exposure
ASSUMPION: This role offers numerous growth opportunities for the right candidate looking to advance their career in marketing.
🌍 Location & Work Environment
Office Type: Barco's Kortrijk office is a modern, collaborative workspace.
Office Location(s): Barco's global headquarters is located in Kortrijk, Belgium, with additional offices worldwide.
Geographic Context:
- Kortrijk is a city in the Flanders region of Belgium, with a population of approximately 75,000
- The city is known for its rich history, cultural attractions, and vibrant business community
- Kortrijk is well-connected by road, rail, and air, with Brussels International Airport approximately 1 hour away
Work Schedule: Full-time (40 hours/week) with flexible working hours
ASSUMPION: Barco's Kortrijk office offers a dynamic work environment with easy access to local amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with the Global Product Marketing Manager
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Understanding of market research and data analysis
- Familiarity with marketing tools and software
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Barco's products and industry
- Prepare examples of your past marketing campaigns and their outcomes
- Research Barco's company culture and values, and be prepared to discuss how you align with them
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Product marketing, launch activities, value messaging, cross-functional teams, sales enablement, global product marketing plan, monthly solutions communications, regular sales communications, strategic mindset, collaboration, adaptability
ASSUMPION: Barco's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Excel (advanced)
- PowerPoint (experienced)
- SFDC
- Marketo (marketing automation)
- Reporting tools
- Teams
ASSUMPION: Proficiency in these tools is required for the role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Cross-functional collaboration
- Data-driven decision making
- Continuous learning and improvement
- Results-oriented
Self-Assessment Questions:
- How do you align with Barco's company values, particularly innovation and collaboration?
- Are you comfortable working in a dynamic, cross-functional team environment?
- How do you approach continuous learning and improvement in your role?
- Can you provide an example of a time when you drove results through strategic thinking and execution?
ASSUMPION: Barco's company culture emphasizes innovation, collaboration, and a results-driven approach, making it an ideal fit for candidates who thrive in dynamic, cross-functional environments.
⚠️ Potential Challenges
- Managing multiple product launches simultaneously
- Balancing strategic planning with tactical execution
- Working with diverse stakeholders across different time zones
- Keeping up with industry trends and competitor activities
- Adapting to changes in product roadmaps or market demands
ASSUMPION: These challenges reflect the fast-paced, dynamic nature of the role and require a proactive, adaptable individual.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Marketing Manager: Product Marketing Managers focus on product-specific marketing strategies, while Brand Marketing Managers oversee the overall brand image and positioning
- Product Marketing Manager vs. Marketing Manager: Product Marketing Managers concentrate on product-specific marketing, while Marketing Managers have a broader scope, encompassing all marketing activities for the company
- Career progression: Product Marketing Managers can progress to senior or management roles within the marketing department, with potential opportunities to specialize in specific product categories or industries
ASSUMPION: Understanding the differences between these roles and their career progression paths can help candidates make informed decisions about their career development.
📝 Sample Projects
- Developing and executing a global product launch campaign for a new medical display
- Creating and managing a sales enablement toolkit for a line of projectors
- Conducting market research and competitive analysis to inform product positioning and messaging
- Collaborating with cross-functional teams to create and deliver a product roadmap presentation
ASSUMPION: These sample projects demonstrate the strategic, collaborative, and tactical nature of the role and the diverse skills required to succeed.
❓ Key Questions to Ask During Interview
- Can you describe the current product pipeline and how this role will contribute to its success?
- How does the marketing team collaborate with other departments, such as product management and sales?
- What are the biggest challenges facing the products in this role, and how can I help address them?
- How does Barco support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPION: Asking these questions demonstrates your interest in the role and helps you better understand the expectations and opportunities it offers.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research Barco's company culture and values, and be prepared to discuss how you align with them
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
