📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Hitachi Energy Australia Pty Ltd
🔹 Location: Smithfield, NSW, Australia
🔹 Job Type: Full-time
🔹 Category: Sales, Marketing & Product Management
🔹 Date Posted: 2024-11-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Promoting Hitachi Energy's HV Switchgear products to utilities, EPCs, and end customers
- Conducting market research and analysis to identify trends and customer needs
- Providing technical support to the sales team and representing the company at industry events
- Collaborating with the Business Unit and Front-End Sales teams to align marketing strategies with business objectives
- Diversifying market share through effective utilization of the extensive HV Switchgear portfolio
ASSUMPTION: This role requires a strong technical background in high voltage switchgear and proven experience in product marketing within the energy sector.
📋 Key Responsibilities
✅ Engage with customers to assess and pre-qualify Hitachi Energy's switchgear products and manufacturing capabilities
✅ Lead initiatives to introduce and promote new technologies to targeted client sectors and consultants
✅ Conduct early technical discussions with consultants and end customers to advocate for technical solutions and influence project specifications
✅ Conduct market research on technical grounds, analysis to identify trends, customer needs, and competitive landscape
✅ Provide technical support to the sales team, assisting in the preparation of proposals, presentations, and customer-specific documentation
✅ Work closely with the Business Unit and Front-End Sales teams to align marketing strategies with business objectives
✅ Represent Hitachi Energy HV Switchgear at industry seminars, conferences, and technical committees
✅ Develop and implement strategies to diversify market share through the effective utilization of the extensive HV Switchgear portfolio
ASSUMPTION: This role involves managing multiple initiatives simultaneously and requires excellent communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree in engineering, Business, or a related field; a master’s degree is preferred
Experience: Proven experience in business or product marketing, particularly in the energy or electrical sector
Required Skills:
- Strong technical background in high voltage switchgear or related technologies
- Ability to work collaboratively across teams and manage multiple initiatives simultaneously
- Experience in engaging with consultants and influencing project specifications
- Excellent communication and interpersonal skills, with a track record of effective customer engagement
Preferred Skills:
- Experience in the energy sector, particularly with high voltage switchgear
- Familiarity with market research techniques and data analysis
ASSUMPTION: Candidates with a strong technical background and relevant marketing experience will be most successful in this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 160,000 per annum (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the energy sector)
Benefits:
- Flexible working practices
- International working environment and empowering working culture
- On Job Training to enhance skills
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hitachi Energy operates in the utilities industry, focusing on electrification and powering a sustainable energy future with innovative power grid technologies.
Company Size: Hitachi Energy is a large organization with over 50,000 employees worldwide, providing a diverse and international working environment.
Founded: Hitachi Energy was founded in 2021, following the separation of the Energy division from Hitachi Ltd.
Company Description:
- Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future with innovative power grid technologies with digital at the core.
- The company addresses the urgent energy challenge of balancing soaring electricity demand while decarbonizing the power system.
- Hitachi Energy has an unparalleled installed base in over 140 countries and co-creates and builds long-term partnerships across various sectors.
Company Specialties:
- Energy
- Renewable Energy
- Technology
- Utilities
- Transportation
- Infrastructure
- Transformers
- Semi Conductors
- E-Mobility
- Smart Cities
- Industries
- and Power
Company Website: http://www.hitachienergy.com
ASSUMPTION: Hitachi Energy's focus on sustainability and innovation creates an exciting work environment for professionals seeking to make a positive impact on the energy sector.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of technical expertise and strategic thinking.
Reporting Structure: The Product Marketing Manager reports directly to the Business Unit and works closely with the Front-End Sales teams.
Work Arrangement: This role is on-site, with the expectation of working from the Smithfield office in Sydney, NSW.
Growth Opportunities:
- Expanding technical knowledge and expertise in high voltage switchgear and related technologies
- Developing leadership skills through managing cross-functional teams and projects
- Gaining experience in international business and working with diverse teams
- Advancing to senior roles within the marketing or sales departments
ASSUMPTION: This role offers significant growth opportunities for candidates eager to develop their skills and take on more responsibilities.
🌍 Location & Work Environment
Office Type: The Smithfield office is a modern, professional workspace designed to facilitate collaboration and innovation.
Office Location(s): Smithfield, NSW, Australia
Geographic Context:
- Smithfield is located in the western suburbs of Sydney, approximately 20 kilometers from the city center.
- The area offers a mix of residential, commercial, and industrial properties, with easy access to public transportation and major highways.
- Smithfield is close to several recreational facilities, including parks, sports centers, and shopping centers.
Work Schedule: The work schedule is typically Monday to Friday, with core hours of 9:00 AM to 5:00 PM. However, flexibility may be required to accommodate customer needs and industry events.
ASSUMPTION: The Smithfield office provides a convenient and comfortable work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and relevant team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Technical knowledge and expertise in high voltage switchgear
- Marketing and communication skills
- Customer engagement and relationship-building abilities
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant marketing and technical experience in the energy sector
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to influence project specifications and drive market share growth
- Research Hitachi Energy's products and market position to show your enthusiasm and understanding of the company
ATS Keywords: High Voltage Switchgear, Product Marketing, Market Research, Customer Engagement, Sales Collaboration, Technical Support, Industry Events, Strategic Planning, Consultant Engagement, Regulatory Compliance, Team Collaboration, Technical Solutions, Trend Analysis
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's technical expertise and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and sales professionals in the energy sector.
👔 Cultural Fit Considerations
Company Values:
- Safety and Integrity
- Customer and Operational Excellence
- Innovation and Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong technical background in high voltage switchgear or related technologies?
- Are you comfortable working collaboratively across teams and managing multiple initiatives simultaneously?
- Do you have experience engaging with consultants and influencing project specifications?
ASSUMPTION: Candidates who align with Hitachi Energy's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse stakeholders, including utilities, EPCs, and end customers
- Keeping up-to-date with industry trends and technological advancements in high voltage switchgear
- Balancing the demands of marketing, sales, and technical support roles
ASSUMPTION: These challenges can be overcome by effective time management, strong communication skills, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager in other energy or electrical companies, but may have a stronger focus on high voltage switchgear and technical support
- In comparison to related roles, this position may require more frequent travel to industry events and customer sites
- Career progression in this role could lead to senior marketing or sales positions within Hitachi Energy or other organizations in the energy sector
ASSUMPTION: This role offers a unique blend of marketing, sales, and technical support responsibilities, making it an attractive opportunity for candidates with a strong technical background and relevant marketing experience.
📝 Sample Projects
- Conducting market research to identify trends and customer needs in the high voltage switchgear market
- Developing and implementing a marketing campaign to promote a new high voltage switchgear product
- Providing technical support to the sales team during a major tender process for a large-scale infrastructure project
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Manager role at Hitachi Energy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Hitachi Energy support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Hitachi Energy approach work-life balance for its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Hitachi Energy careers portal
- Tailor your resume and cover letter to highlight your relevant marketing and technical experience in the energy sector
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to influence project specifications and drive market share growth
- Research Hitachi Energy's products and market position to show your enthusiasm and understanding of the company
- Follow up with the hiring manager two weeks after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
