📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Alarm.com
🔹 Location: Tysons, Virginia, United States
🔹 Job Type: Full-time, Hybrid (4 days in-office)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (4 days a week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for key product lines and new product launches
- Creating product positioning content, messaging, and sales enablement assets
- Acting as the Voice of the Customer champion, collecting feedback from partner and end user-facing teams
- Collaborating with cross-functional teams, including product management, partner marketing, and sales
- Driving product launches and supporting the full sales cycle with thought leadership and sales tools
ASSUMPTION: This role requires a strong understanding of B2B2B and B2B2C marketing, as well as the ability to operate between multiple teams and stakeholders.
📋 Key Responsibilities
✅ Helps formulate and execute go-to-market strategy for key video and/or partner services product lines and new product launches
✅ Develops product positioning content, messaging, and sales enablement assets
✅ Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps
✅ Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met
✅ Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle
✅ Creates content, assets, and tools including market briefs, sales playbooks, and other materials
✅ Develops actionable, data-driven insights to inform product and marketing strategy
✅ Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation
✅ Articulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences
✅ Other duties as assigned
ASSUMPTION: This role may require occasional overtime or weekend work to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in business, engineering, hard sciences, or a related field
Experience: 1-2 years of product marketing experience or marketing experience in the tech field
Required Skills:
- Excellent written and verbal communication skills
- Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
- Ability to synthesize high-level direction into actionable work products
- Ability to own project development, execution, and completion autonomously
- Strong analytical and problem-solving skills
- Familiarity with market research methods and tools
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with product management processes and tools (e.g., Asana, JIRA)
- Knowledge of the home security or smart home industry
ASSUMPTION: Candidates with relevant industry experience or a strong portfolio demonstrating their skills may be considered even if they do not meet the exact experience level requirement.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Subsidized medical plan options
- HSA with generous company contribution
- 401(k) with employer match
- Paid holidays, wellness time, and vacation increasing with tenure
- Paid maternity and bonding leave
- Company-paid disability and life insurance
- FSAs, well-being resources and activities, and a casual dress work environment
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (4 days in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Alarm.com operates in the IT Services and IT Consulting industry, focusing on home security, energy management, video monitoring, and smart home technologies.
Company Size: Alarm.com has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 2000, with over two decades of experience in the smart home and security industry.
Company Description:
- Alarm.com is the leading cloud-based platform for smart security and the Internet of Things
- The company offers a wide range of products and services, including home security, energy management, video monitoring, and home automation
- Alarm.com's solutions are available through a network of professional service providers in North America and around the globe
Company Specialties:
- Home Security
- Energy Management
- Video Monitoring
- Web & Mobile Apps
- Home Automation
- Software
- Smart Home
- and Business Security
Company Website: www.alarm.com
ASSUMPTION: Alarm.com's focus on innovation and technology makes it an attractive place for candidates interested in cutting-edge products and services.
📊 Role Analysis
Career Level: This role is at the entry to mid-level career stage, offering opportunities for growth and development within the product marketing function.
Reporting Structure: The Product Marketing Manager will report directly to the Senior Director of Product Marketing.
Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office 4 days a week.
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or similar roles within the product marketing function
- Expansion into other marketing disciplines, such as demand generation or content marketing
- Transition into product management or other related roles within the organization
ASSUMPTION: Alarm.com's fast-paced environment and focus on innovation provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Alarm.com's headquarters is a modern, collaborative workspace designed to facilitate team interaction and creativity.
Office Location(s): 8281 Greensboro Drive, Suite 100, Tysons, Virginia 22102, US and 7900 Xerxes Avenue, Bloomington, Minnesota 55431, US
Geographic Context:
- The Tysons, Virginia office is located in a bustling urban area with easy access to public transportation and numerous amenities
- The Bloomington, Minnesota office is situated in a suburban area with ample parking and nearby dining and entertainment options
- Both locations offer a diverse and inclusive work environment, with employees from various backgrounds and experiences
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (4 days in-office)
ASSUMPTION: Alarm.com's office locations provide a dynamic and engaging work environment, fostering collaboration and team-building among employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the product marketing team
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to articulate complex ideas clearly
- Problem-solving and analytical skills
- Cultural fit and alignment with Alarm.com's values
- Experience with market research methods and tools
- Ability to work collaboratively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Be ready to discuss your understanding of the home security and smart home industries, as well as Alarm.com's products and services
- Research Alarm.com's company culture and values to demonstrate your fit for the organization
ATS Keywords: Product Marketing, B2B Marketing, Sales Enablement, Market Research, Content Development, Communication Skills, Project Management, Data Analysis, Customer Feedback, Product Positioning, Competitive Analysis, Technical Understanding, Innovative Thinking, Collaboration, Problem Solving, IoT Knowledge
ASSUMPTION: Alarm.com's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization's needs.
🛠️ Tools & Technologies
- Marketo or similar marketing automation tools
- Asana or similar project management tools
- Google Suite (Gmail, Docs, Sheets, Slides)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Market research tools (e.g., SurveyMonkey, Typeform)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Alarm.com's technology stack may evolve over time, and candidates should be prepared to adapt to new tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of customers
- Innovative: Encourage creativity and continuous learning
- Collaborative: Foster a team-oriented work environment
- Accountable: Take ownership of responsibilities and hold oneself to high standards
- Inclusive: Promote diversity, equity, and inclusion in all aspects of the business
Work Style:
- Fast-paced and dynamic, with a focus on meeting project deadlines
- Collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven, with a focus on using data and analytics to inform decision-making
- Adaptable, with a willingness to take on new challenges and learn new skills as needed
Self-Assessment Questions:
- How do you approach gathering and analyzing customer feedback to inform product development?
- Describe a time when you had to collaborate with a cross-functional team to achieve a common goal. What was the outcome?
- How do you stay up-to-date with industry trends and new technologies in the home security and smart home spaces?
ASSUMPTION: Alarm.com's values and work style require candidates who are adaptable, collaborative, and customer-focused, with a strong desire to learn and grow within the organization.
⚠️ Potential Challenges
- The fast-paced work environment may require candidates to manage multiple projects and deadlines simultaneously
- The role may involve occasional travel to attend industry events or meet with partners and customers
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The competitive nature of the home security and smart home industries may require candidates to adapt to frequent market changes and shifts in customer needs
ASSUMPTION: Alarm.com's dynamic work environment and focus on innovation present both opportunities and challenges for candidates, requiring them to be adaptable and resilient.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on market research and data analysis to inform product positioning and messaging
- The home security and smart home industries are highly competitive, with a constant influx of new products and technologies
- Career progression in this role may involve transitioning into other marketing disciplines or moving into product management
ASSUMPTION: Alarm.com's focus on innovation and data-driven decision-making sets this role apart from similar positions in other industries.
📝 Sample Projects
- Conducting market research to identify gaps in the competitive landscape and developing product positioning and messaging to capitalize on those opportunities
- Creating sales enablement assets, such as battle cards, sales playbooks, and product demos, to support the sales team's efforts to close deals
- Developing and executing go-to-market strategies for new product launches, including coordinating with cross-functional teams to ensure successful execution
ASSUMPTION: Alarm.com's product marketing team works on a wide range of projects, from market research and competitive analysis to sales enablement and product launches.
❓ Key Questions to Ask During Interview
- How does Alarm.com approach product positioning and messaging for its various product lines and services?
- Can you describe the team structure and dynamics within the product marketing function?
- How does Alarm.com foster a culture of innovation and continuous learning?
- What opportunities are there for career growth and development within the product marketing function or the organization as a whole?
- How does Alarm.com support work-life balance for its employees, particularly those working in a hybrid arrangement?
ASSUMPTION: Alarm.com's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Alarm.com's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
