Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: NextGen Federal Systems

🔹 Location: Remote GA

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Spearheading demand generation initiatives to accelerate pipeline growth and elevate market visibility for healthcare technology solutions.
• Translating product value into compelling market engagement through targeted campaigns, strategic messaging, and content.
• Collaborating cross-functionally with product, sales, and partner teams to ensure messaging reflects true solution value.
• Optimizing campaign performance through data-driven insights and continuous testing.
• Supporting event marketing with compelling booth themes, messaging, and engagement assets.

ASSUMPTION: This role requires a strong understanding of healthcare technologies and workflows, as well as complex health IT solutions. The ideal candidate will have a proven track record in marketing healthcare workflows and solutions, with a strong grasp of buyer personas, sales alignment, and multi-channel campaign execution.

📋 Key Responsibilities

✅ Drive multi-channel demand gen campaigns (email, webinars, social, paid, ABM) to generate qualified leads and pipeline.

✅ Lead campaign content development—value props, briefs, emails, landing pages, ads, and nurtures—aligned to buyer personas and journey stages.

✅ Partner with sales enablement to deliver follow-up tools that improve lead conversion and accelerate deal velocity.

✅ Collaborate with product and clinical SMEs to ensure messaging reflects true solution value.

✅ Support event marketing with compelling booth themes, messaging, and engagement assets.

✅ Differentiate offerings through campaign messaging and competitive positioning.

✅ Perform other duties that support the overall objective of the position.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related discipline.

Experience: 4+ years of experience in a professional environment, with at least 3 years coordinating or supporting a program or project. Proven experience marketing healthcare workflows and solutions is essential.

Required Skills:

• Knowledge of healthcare technologies and workflows, as well as complex health IT solutions.
• Strong data-driven mindset with an eye for market trends and buyer behavior.
• Excellent communication (written, verbal), organized, time management, critical thinking, and problem-solving skills.
• Ability to work in a fast-paced, matrixed environment and establish effective working relationships.

Preferred Skills:

• Experience with Salesforce, SalesLoft, and other CRM and marketing systems.
• Familiarity with Microsoft Office Suite.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the IT Services and Consulting field, the estimated salary range is $120,000 - $160,000 per year. This estimate takes into account the remote nature of the role and the company's size (201-500 employees).

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, with a flexible work schedule that allows for a healthy work-life balance. The company offers remote work options, allowing employees to work from home or a location of their choice.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation. The benefits listed are common for companies of this size in the IT Services and Consulting industry but may vary depending on the company's specific benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: NextGen Federal Systems operates in the IT Services and IT Consulting industry, focusing on delivering transformative software and IT solutions to defense and intelligence agencies across the country.

Company Size: NextGen Federal Systems is a mid-sized company with 201-500 employees. This size allows for a more agile and collaborative work environment, with ample opportunities for growth and career advancement.

Founded: NextGen Federal Systems was founded in 2011 and has since grown to become an award-winning IT solutions and services provider, recognized by INC 5000 as one of the fastest-growing companies in the US.

Company Description:

• NextGen is a fast-growing company that employs agile and mature processes in areas of innovation, research and development, program management, systems engineering, and technology commercialization.
• Current customers include the Department of Defense, Federal Government, and commercial companies.
• The company utilizes a mixed model consisting of Services and Solution Development in support of customer goals, with core areas of expertise including Software Development, Research and Development, Enterprise IT Systems Engineering, and Cyber Security & Data Management.

Company Specialties:

• C4ISR Software & Systems Development
• Information Assurance
• Geospatial Information Systems
• Modeling & Simulation
• Cloud & Mobile Application Development
• Data Warehousing & Business Intelligence
• Systems Integration & Testing
• Software Development
• Software Engineering
• Systems Integration
• Professional Services
• DevSecOps
• Cybersecurity
• Research & Development
• Artificial Intelligence
• Machine Learning

Company Website: http://www.nextgenfed.com

ASSUMPTION: NextGen Federal Systems is a well-established company with a strong reputation in the IT Services and Consulting industry. The company's focus on innovation, research and development, and customer satisfaction makes it an attractive employer for individuals looking to grow their careers in the tech industry.

📊 Role Analysis

Career Level: The Product Marketing Manager role is a mid-level position that requires a strong understanding of healthcare technologies and workflows, as well as complex health IT solutions. This role offers opportunities for career growth and advancement within the company.

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with cross-functional teams, including product, sales, and partner teams.

Work Arrangement: This role offers a remote work arrangement, allowing employees to work from home or a location of their choice. The company offers a flexible work schedule that allows for a healthy work-life balance.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a more senior role within the marketing department.
• The company's focus on innovation and research and development may also present opportunities for the Product Marketing Manager to work on cutting-edge projects and technologies.
• The company's commitment to professional development may also provide opportunities for the Product Marketing Manager to attend industry conferences, workshops, and training sessions to further develop their skills and knowledge.

ASSUMPTION: The Product Marketing Manager role offers numerous opportunities for career growth and development within the company. The company's focus on innovation and research and development, as well as its commitment to professional development, makes it an attractive employer for individuals looking to advance their careers in the tech industry.

🌍 Location & Work Environment

Office Type: NextGen Federal Systems offers a remote work arrangement, allowing employees to work from home or a location of their choice.

Office Location(s): NextGen Federal Systems has offices near Aberdeen, MD; Ft. Meade, MD; Dayton, OH; O’Fallon, IL, and Morgantown, WV. However, this role is remote and can be performed from any location.

Geographic Context:

• The company's headquarters is located in Morgantown, West Virginia, but the company has offices in several states across the country, allowing for a diverse and inclusive work environment.
• The company's focus on defense and intelligence agencies means that employees may have the opportunity to work on projects that have a significant impact on national security and public safety.
• The company's commitment to innovation and research and development means that employees may have the opportunity to work on cutting-edge projects and technologies.

Work Schedule: The company offers a flexible work schedule that allows for a healthy work-life balance. Employees are expected to work full-time (40 hours per week) but have the flexibility to set their own hours and work from home or a location of their choice.

ASSUMPTION: The remote work arrangement offered by NextGen Federal Systems allows for a more flexible and balanced work-life schedule, making it an attractive employer for individuals looking for a flexible and convenient work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager
• Final interview with the Vice President of Marketing
• Background check and offer

Key Assessment Areas:

• Understanding of healthcare technologies and workflows
• Campaign strategy and execution
• Data-driven mindset and analytical skills
• Communication and interpersonal skills
• Problem-solving and critical thinking skills

Application Tips:

• Highlight relevant experience in marketing healthcare workflows and solutions, with a strong grasp of buyer personas, sales alignment, and multi-channel campaign execution.
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills.

ATS Keywords: Healthcare technologies, workflows, campaign strategy, data-driven, buyer personas, sales alignment, multi-channel, marketing, product marketing, demand generation

ASSUMPTION: The interview process for this role is likely to be comprehensive and may involve multiple rounds of interviews, as well as assessments of the candidate's technical and interpersonal skills. The company is looking for a candidate with a strong understanding of healthcare technologies and workflows, as well as a proven track record in marketing healthcare workflows and solutions.

🛠️ Tools & Technologies

• Salesforce
• SalesLoft
• CRM and marketing systems
• Microsoft Office Suite

ASSUMPTION: The tools and technologies listed are likely to be used in this role, but the company may provide additional training and resources to help the successful candidate become proficient in these tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer satisfaction
• Collaboration
• Integrity
• Accountability

Work Style:

• Agile and mature processes
• Fast-paced and collaborative work environment
• Focus on innovation, research and development, program management, systems engineering, and technology commercialization

Self-Assessment Questions:

• Do you thrive in a fast-paced, matrixed environment?
• Are you comfortable working with cross-functional teams and establishing effective working relationships?
• Do you have a strong data-driven mindset with an eye for market trends and buyer behavior?

ASSUMPTION: NextGen Federal Systems is looking for a candidate who is a strong cultural fit for the company, with a focus on innovation, collaboration, and customer satisfaction. The ideal candidate will be comfortable working in a fast-paced, matrixed environment and have a strong data-driven mindset with an eye for market trends and buyer behavior.

⚠️ Potential Challenges

• The role requires a strong understanding of healthcare technologies and workflows, as well as complex health IT solutions. Candidates without relevant experience may struggle to meet the requirements of the role.
• The role involves a high degree of cross-functional collaboration, which may require additional time and effort to coordinate with various teams.
• The company's focus on innovation and research and development may present challenges in keeping up with the latest technologies and trends in the healthcare industry.
• The remote work arrangement may present challenges in maintaining work-life balance and staying connected with the company's culture and values.

ASSUMPTION: While the Product Marketing Manager role presents numerous opportunities for career growth and development, it also presents several challenges that candidates should be aware of before applying. The ideal candidate will have relevant experience in marketing healthcare workflows and solutions, as well as strong communication, collaboration, and problem-solving skills.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles in the IT Services and Consulting industry, this role may require a stronger focus on healthcare technologies and workflows, as well as complex health IT solutions.
• Compared to other roles in the marketing department, this role may require a stronger focus on data-driven insights and continuous testing to optimize campaign performance.
• Compared to other roles in the company, this role may offer more opportunities for career growth and advancement within the marketing department.

ASSUMPTION: While the Product Marketing Manager role at NextGen Federal Systems shares many similarities with other roles in the IT Services and Consulting industry, it also has several unique aspects that set it apart. Candidates should carefully consider the requirements and responsibilities of the role before applying.

📝 Sample Projects

• Developing a targeted campaign to generate qualified leads for a new healthcare technology solution
• Creating a strategic messaging framework that differentiates the company's offerings from competitors
• Optimizing campaign performance through data-driven insights and continuous testing
• Supporting event marketing with compelling booth themes, messaging, and engagement assets

ASSUMPTION: The sample projects listed are likely to be relevant to the responsibilities of the Product Marketing Manager role at NextGen Federal Systems. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to innovation and research and development, and how this role fits into that strategy?
• How does the company support the work-life balance of remote employees?
• What opportunities are there for career growth and advancement within the marketing department?
• How does the company measure the success of its demand generation campaigns, and what metrics are most important to track?
• How does the company collaborate with cross-functional teams, and what tools and technologies are used to facilitate this collaboration?

ASSUMPTION: The key questions listed are designed to help candidates better understand the requirements and responsibilities of the Product Marketing Manager role at NextGen Federal Systems, as well as the company's culture and values. Candidates should be prepared to ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role, highlighting your experience in marketing healthcare workflows and solutions, as well as your data-driven mindset and strong communication skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills.
• If you are selected for an interview, be prepared to discuss your relevant experience and skills in relation to the sample projects listed in the job description.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.