📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Equifax
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive go-to-market strategies to drive demand and align marketing initiatives with strategic priorities.
- Creating compelling product positioning, messaging, and value propositions to differentiate Equifax's products in the market.
- Collaborating with cross-functional teams, including product development, sales, partnerships, marketing, finance, operations, and IT, to ensure alignment and successful execution of marketing programs.
- Enabling sales teams with the tools, training, and resources they need to achieve revenue targets through sales enablement initiatives.
- Managing demand generation campaigns, content creation, and industry events to drive brand awareness and lead generation.
ASSUMPTION: This role requires a strategic thinker with a deep understanding of digital marketing trends and a passion for building and deploying innovative digital programs that deliver measurable results.
📋 Key Responsibilities
✅ Develop and execute a comprehensive go-to-market strategy that positions products as industry leading and drives demand for our online and direct sales channels.
✅ Create compelling product positioning and messaging that resonates with our target audiences to accelerate the buying journey and differentiate our products in the market.
✅ Work closely with cross-functional teams to ensure alignment and successful execution of marketing programs.
✅ Understand Sales targets and equip our sales teams with the tools, training, and resources they need to achieve revenue targets.
✅ Collaborate with the Marketing team to develop and execute demand generation campaigns, content creation, and manage industry events.
✅ Define and track key performance metrics to measure the success of product marketing initiatives and make data-driven decisions.
ASSUMPTION: The role may involve occasional travel to attend industry events or meet with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field.
Experience: Proven experience as a Marketing Lead, Product Marketing Manager, or Digital Marketing Manager across the entire product lifecycle.
Required Skills:
- Strong analytical and problem-solving skills with the ability to gather and interpret market data and customer insights.
- Knowledge of product marketing and the integration with product management, field sales, inside sales, and delivery teams.
- Possess a strong understanding of B2B lead gen, content marketing, digital marketing across web, email, social, and webinar channels, communications, event management, and sales enablement.
Preferred Skills:
- B2B Marketing experience in the Financial Services (Insurance, Banking, Credit Card, Lending, Mortgage), Auto, and/or fintech sectors.
- Track record of launching multiple NPIs and marketing existing products.
- Background or experience in Workfront, Stensul, Adobe analytics, Salesforce/Pardot.
- Understanding of Google Cloud and digital platforms.
ASSUMPTION: While not explicitly stated, it's assumed that proficiency in the English language is required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level Product Marketing Manager role in Toronto, the estimated salary range is CAD 100,000 - 140,000 per year. This estimate takes into account the company's size, industry, and the candidate's experience level.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Employee stock purchase plan.
- Paid time off, including vacation, sick leave, and holidays.
- Employee assistance program.
- Tuition reimbursement and professional development opportunities.
Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Equifax is a global data, analytics, and technology company operating in the financial services industry. They play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence.
Company Size: Equifax has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Equifax was founded in 1899 and is headquartered in Atlanta, Georgia, with operations in 24 countries across North America, Central and South America, Europe, and the Asia Pacific region.
Company Description:
- At Equifax, they believe knowledge drives progress. Their unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions that move people forward.
- Equifax operates or has investments in 24 countries, employing nearly 15,000 people worldwide.
- Their mission is to help people live their financial best by providing access to credit and other financial services.
Company Specialties:
- Risk modeling
- Credit reporting
- Marketing data
- Identity protection
- HR compliance
- Employment verification
- ACA compliance
- Technology
- Fraud prevention
- Artificial intelligence
- Machine learning
- Financial literacy
- Blockchain
- Cloud-based platforms
- Big data
- Trended data
- Data mining
- Cybersecurity
- Financial services
- Fintech
- Data analytics
- Cloud
- And talent solutions
Company Website: www.equifax.com
ASSUMPTION: Equifax's extensive global presence and diverse range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a minimum of 5-10 years of experience in product marketing or a related field.
Reporting Structure: The Product Marketing Manager reports directly to the Vice President of Marketing and works closely with cross-functional teams, including product development, sales, partnerships, marketing, finance, operations, and IT.
Work Arrangement: This is an on-site position based in Toronto, Ontario, Canada. The role may require occasional travel to attend industry events or meet with cross-functional teams.
Growth Opportunities:
- Equifax's large and diverse workforce provides ample opportunities for career progression and internal mobility.
- The company's global presence offers the chance to work on international projects and gain exposure to different markets.
- Equifax's commitment to innovation and technology provides opportunities to develop skills in emerging areas such as AI, machine learning, and data analytics.
ASSUMPTION: Given the company's size and global presence, there are likely numerous opportunities for career growth and development within Equifax.
🌍 Location & Work Environment
Office Type: Equifax's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 5700 Yonge St, Toronto, ON M2M 4K2, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the most populous city in Canada.
- The city is known for its multicultural diversity, vibrant arts scene, and robust economy.
- Toronto is home to a thriving financial services industry, providing ample opportunities for networking and professional growth.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Toronto's diverse and dynamic business environment provides a stimulating work environment for professionals in the financial services industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Equifax careers portal.
- Phone or video screening with the Talent Acquisition team to assess cultural fit and basic qualifications.
- In-depth interviews with the hiring manager and cross-functional team members to evaluate skills, experience, and alignment with the role's requirements.
- Final interview with the Vice President of Marketing to discuss career growth opportunities and next steps.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of digital marketing trends and best practices
- Ability to collaborate effectively with cross-functional teams
- Strong analytical skills and data-driven decision-making
- Alignment with Equifax's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Equifax's business and the financial services industry in your application materials.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
ATS Keywords: Product Marketing, Digital Marketing, Go-To-Market Strategy, Sales Enablement, Demand Generation, Cross-Functional Collaboration, Analytical Skills, Problem-Solving, Content Marketing, B2B Lead Generation, Competitive Analysis, Metrics and Analysis, Client Journeys, Value Propositions, Market Data Interpretation, Industry Events Management
ASSUMPTION: Equifax's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Workfront
- Stensul
- Adobe Analytics
- Salesforce/Pardot
- Google Cloud
- Digital platforms (e.g., web, email, social, webinar channels)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Equifax continues to invest in and adopt new technologies.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Collaborate Openly
- Deliver with Excellence
- Innovate and Adapt
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and innovative
- Results-focused and accountable
Self-Assessment Questions:
- Do you align with Equifax's company values, particularly "Put People First" and "Act with Integrity"?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have a proven track record of delivering results and driving business impact through innovative digital programs?
ASSUMPTION: Equifax's company values and work style preferences provide a clear framework for evaluating cultural fit with the organization.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment.
- Balancing the need for strategic, long-term planning with the requirement for tactical, day-to-day execution.
- Adapting to changes in the market, competitive landscape, or company priorities.
- Occasional travel may be required to attend industry events or meet with cross-functional teams.
ASSUMPTION: These challenges are common to roles of this nature and can be effectively managed by a skilled and experienced Product Marketing Manager.
📈 Similar Roles Comparison
- Compared to related roles, this position places a greater emphasis on strategic thinking, cross-functional collaboration, and data-driven decision-making.
- In the financial services industry, Product Marketing Managers often work closely with sales, product, and marketing teams to drive revenue growth and market share.
- Career progression in this role may lead to senior management positions, such as Director or Vice President of Marketing, or specialized roles within product marketing, such as Industry Marketing Manager or Product Marketing Manager for specific product lines.
ASSUMPTION: Understanding the unique aspects of this role and its context within the broader financial services industry can help candidates make informed career decisions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including competitive analysis, target persona definition, and multi-channel marketing campaigns.
- Conducting market research and customer segmentation to inform product positioning and messaging strategies.
- Collaborating with cross-functional teams to create sales enablement tools, such as battle cards, case studies, and sales presentations, to support revenue growth targets.
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for a Product Marketing Manager at Equifax.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the product marketing team in the next 12-24 months and how this role will address them?
- How does the product marketing team collaborate with other departments, such as sales, product, and marketing, to drive business results?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
- How does Equifax support the professional development and career growth of its employees, particularly in the marketing function?
- What are the most important qualities and skills for someone to succeed in this role, and how do they align with Equifax's company values?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Equifax careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Equifax's business and the financial services industry.
- Prepare for the interview process by researching Equifax's company values, culture, and recent news, and practicing your responses to common interview questions.
- Follow up with the hiring manager or talent acquisition team after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
- If selected for the position, be prepared to provide references and complete a background check as part of the onboarding process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
