Product Marketing Manager AI

📌 Core Information

🔹 Job Title: Product Marketing Manager AI

🔹 Company: Brevo

🔹 Location: Paris, France

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Technology, Information and Internet

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Paris, France)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of AI feature launches
• Cross-functional collaboration with Product, Brand, Communications, Sales, and Customer Success teams
• Crafting compelling narratives around Brevo AI as the "Autonomous Growth Partner"
• Enabling sales and internal teams with training and materials
• Driving content and thought leadership initiatives to amplify Brevo's AI capabilities

ASSUMPTION: This role requires a strong understanding of AI and its applications in marketing, as well as excellent communication and collaboration skills.

📋 Key Responsibilities

✅ Lead AI feature launches from alpha to public launch, aligning with growth goals

✅ Define messaging and positioning for Brevo AI, working with Brand and Comms teams

✅ Enable sales and internal teams with sales materials and training

✅ Drive content and thought leadership initiatives, supporting PR, events, and exec visibility

✅ Showcase Brevo's AI investment and Brevo AI Lab to build market trust and credibility

✅ Support product alignment and compliance, ensuring messaging reflects product performance

✅ Develop competitive positioning assets to support sales and shape market perception

ASSUMPTION: This role may require occasional travel to attend industry events or meet with key stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in product marketing, preferably in SaaS or AI/tech environments

Required Skills:

• Proven track record of launching integrated product features with measurable business impact
• Strong storytelling ability with a keen understanding of audience needs and technical fluency
• Experience working cross-functionally with product, sales, and communication teams
• Excellent written and verbal communication skills (English required)

Preferred Skills:

• Experience in the CRM or marketing technology industry
• Fluency in French

ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Meal vouchers - Swile (€12.5 per day)
• Excellent private health care, of which 70% is covered by the company
• RTT (Récupération de Temps de Travail)
• 50% Reimbursement of Navigo or bicycle mileage reimbursement
• Inter-office trips
• Work's council benefits (Leeto)
• Social, green, and LGBTQIA+ committees to take care of environmental and social matters
• Several services related to prevention, health, and personal and professional well-being on Welii platform
• Very competitive referral program
• Second parent leave: 1 month of fully paid leave
• Kids leave: additional time off if your children are sick and need you
• English classes, and over 155,000 courses available on Udemy
• Budget to support your workspace at home
• Relocation package for international talents
• A brand new office in a central location with free fruits, drinks, and lots of fun activities
• Sustainable Mobility Package if you choose to commute to work on a mechanical or electric bike

Working Hours: 40 hours per week, with flexible working hours and remote work options

ASSUMPTION: Brevo offers a comprehensive benefits package to attract and retain top talent, with a focus on work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Brevo is a leading customer relationship management (CRM) suite designed to enable millions of organizations to connect with people using technology for their success. They offer intuitive marketing and sales tools, including Marketing Automation, Email, Push, SMS, WhatsApp, Chat, and more.

Company Size: Brevo has 501-1,000 employees globally, with headquarters in Paris, France. This size allows for a dynamic and collaborative work environment, with ample opportunities for growth and advancement.

Founded: Brevo was founded in 2012 by Armand Thiberge with a mission to help businesses of all sizes build stronger customer relationships and grow beyond their wildest dreams. They achieved centaur status—$100M in ARR—in 2022 and have since continued to expand their offerings and customer base.

Company Description:

• Brevo is committed to performance and purpose, meeting high standards of social and environmental impact as a proud B Corp certified company.
• They serve over 500,000 businesses across 180 countries, including Louis Vuitton, Carrefour, eBay, and Michelin.
• Brevo reached €179M ARR in 2024, with close to 1,000 employees globally.

Company Specialties:

• Email Marketing
• Marketing Automation
• SMS Marketing
• Deliverability
• Chat
• Landing Pages
• Digital Marketing
• Sales CRM
• WhatsApp Campaigns
• Business Phone Solutions and Meetings

Company Website: https://www.brevo.com/

ASSUMPTION: Brevo's commitment to social and environmental impact sets it apart in the tech industry, making it an attractive choice for candidates seeking a purpose-driven work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in AI and product marketing.

Reporting Structure: The Product Marketing Manager AI will report directly to the VP AI and work cross-functionally with various teams, including Product, Brand, Communications, Sales, and Customer Success.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The office is located in Paris, France, with flexible working hours and remote work options available.

Growth Opportunities:

• Brevo's rapid growth and expansion present numerous opportunities for career advancement within the company.
• This role offers the chance to work on cutting-edge AI technology and gain valuable experience in product marketing.
• Brevo's commitment to employee development, including English classes and Udemy courses, provides ample opportunities for professional growth.

ASSUMPTION: Given Brevo's growth and success, there is significant potential for career advancement in this role.

🌍 Location & Work Environment

Office Type: Brevo's Paris office is a brand new, centrally located workspace with free fruits, drinks, and lots of fun activities.

Office Location(s): 106 Bd Haussmann, Paris, Île-de-France 75008, FR

Geographic Context:

• Paris is the capital and most populous city of France, offering a vibrant cultural scene, rich history, and diverse neighborhoods.
• Brevo's office is located in the 8th arrondissement, close to popular attractions such as the Champs-Élysées, the Louvre Museum, and the Seine River.
• The office is easily accessible by public transportation, with nearby metro stations including Charles de Gaulle-Étoile, George V, and Saint-Philippe du Roule.

Work Schedule: Brevo offers flexible working hours and remote work options, with a focus on work-life balance and employee well-being.

ASSUMPTION: Brevo's Paris office provides a modern, collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the VP AI

Key Assessment Areas:

• Product marketing experience and achievements
• AI and technical knowledge
• Communication and collaboration skills
• Alignment with Brevo's company values and culture

Application Tips:

• Highlight your experience with AI and product marketing, providing specific examples of successful launches and campaigns.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work cross-functionally.
• Research Brevo's company values and culture, and be prepared to discuss how your personal values align with theirs.

ATS Keywords: AI, Product Marketing, SaaS, CRM, Marketing Automation, Cross-functional Collaboration, Sales Enablement, Thought Leadership, Messaging, Positioning, Competitive Positioning, Product Alignment, Compliance

ASSUMPTION: Brevo's interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• AI and machine learning tools (e.g., TensorFlow, PyTorch)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Brevo's internal processes and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Brevo values a dynamic and collaborative work environment, with a focus on open communication and cross-functional teamwork.
• The company encourages creativity, innovation, and continuous learning.
• Brevo offers flexible working hours and remote work options, with a focus on work-life balance and employee well-being.

Self-Assessment Questions:

• Do you align with Brevo's company values, particularly customer-centricity and innovation?
• Are you comfortable working in a dynamic, collaborative environment with cross-functional teams?
• Do you thrive in a fast-paced, rapidly growing company, and are you eager to learn and adapt to new challenges?

ASSUMPTION: Brevo's company culture is characterized by a strong focus on customer-centricity, innovation, and collaboration, with a dynamic and flexible work environment.

⚠️ Potential Challenges

• Brevo's rapid growth and expansion may present challenges in terms of maintaining a consistent work-life balance.
• The hybrid work arrangement may require occasional on-site presence, which could be challenging for candidates who prefer fully remote work.
• The competitive nature of the AI and marketing technology industries may present challenges in terms of standing out and differentiating Brevo's AI capabilities.
• The need to work cross-functionally with various teams may require strong communication and collaboration skills, as well as the ability to navigate different priorities and perspectives.

ASSUMPTION: While Brevo offers numerous benefits and opportunities for growth, candidates should be aware of the potential challenges that may arise in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on AI product marketing within the CRM suite, with a strong emphasis on cross-functional collaboration and competitive differentiation.
• Compared to other product marketing roles, this position requires a deeper understanding of AI and its applications in marketing, as well as the ability to work closely with technical teams.
• Career paths in AI product marketing may vary depending on the specific industry and company, but this role offers significant opportunities for growth and advancement within Brevo.

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on AI and cross-functional collaboration sets it apart in the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered feature, including messaging, positioning, and launch planning
• Creating sales materials and training sessions to enable Brevo's sales teams to effectively promote AI capabilities to customers
• Collaborating with the Brevo AI Lab to showcase the company's AI investment and build market trust and credibility
• Developing competitive positioning assets to differentiate Brevo's AI capabilities in the market

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Product Marketing Manager AI may work on, but the specific projects may vary depending on Brevo's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the typical launch process for AI features at Brevo, and how this role would fit into that process?
• How does Brevo differentiate its AI capabilities from competitors in the market, and what are the key challenges in maintaining that differentiation?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Brevo support the professional development and growth of its employees, particularly in the areas of AI and product marketing?
• What is the typical career path for someone in this role, and what opportunities might there be for advancement within Brevo?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your AI and product marketing expertise
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work cross-functionally
• Research Brevo's company values and culture, and be prepared to discuss how your personal values align with theirs
• Follow up with Brevo's HR team within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.