📌 Core Information
🔹 Job Title: Product Marketing Manager, Amazon Cross-border (XB) Program
🔹 Company: Amazon
🔹 Location: Seattle, Washington, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving global engagement and customer acquisition initiatives for Amazon Global Store
- Managing key internal and external stakeholders to roll out Prime product and business initiatives across multiple marketplaces
- Expanding Amazon Global Store's customer base and growth top and bottom line
- Overseeing store management, growth, and expansion across multiple countries
ASSUMPTION: This role requires a high level of self-motivation, project management skills, and the ability to work effectively with global teams.
📋 Key Responsibilities
✅ Manage key business inputs of Amazon Global Store and drive global engagement and customer acquisition initiatives
✅ Influence key internal and external stakeholders to roll out Prime product and business initiatives across multiple marketplaces
✅ Expand Amazon Global Store's customer base and growth top and bottom line
✅ Oversee store management, growth, and expansion across multiple countries
✅ Manage work streams and projects across geographically disparate teams
ASSUMPTION: This role requires strong communication, influencing, and project management skills to succeed in a global environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Data-driven decision making using Excel or Tableau
- Cross-functional program and marketing campaign management
- P&L ownership and management
- Stakeholder management and influencing skills
- Customer acquisition and growth strategies
Preferred Skills:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
ASSUMPTION: Strong analytical skills and the ability to work with data to drive improvements are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $98,200 - $179,600 per year (based on location)
Benefits:
- Medical, financial, and other benefits
- Equity, sign-on payments, and other forms of compensation
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on Amazon's compensation structure for this role and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company offers a wide range of products and services, including e-commerce, digital streaming, and artificial intelligence
- Amazon is known for its innovative culture and commitment to continuous improvement
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse product offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: This role reports directly to the Global Store Prime expansion strategy team
Work Arrangement: On-site, full-time position with potential for remote work in the future
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance
- Opportunities to work on high-impact projects and initiatives
- Possibility to transition into other marketing roles or management positions within Amazon
ASSUMPTION: This role offers significant growth potential for the right candidate, given Amazon's size and diverse product offerings.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Seattle, Washington, United States
Geographic Context:
- Seattle is a major tech hub with a thriving job market
- The city offers a mix of urban and outdoor living, with numerous cultural attractions and recreational opportunities
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers
Work Schedule: Standard business hours, with potential for flexibility and remote work
ASSUMPTION: Seattle's vibrant tech industry and diverse cultural scene make it an attractive location for professionals in the tech and marketing fields.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or vice president
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
- Domain knowledge and understanding of Amazon's business
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Amazon's business and the specific challenges faced by the Global Store team
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
ATS Keywords: Global Store, Amazon Prime, cross-border, customer acquisition, stakeholder management, P&L, marketing campaigns, data-driven, Excel, Tableau
ASSUMPTION: Amazon's application process is competitive and thorough, with a strong focus on cultural fit and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Tableau or other data visualization tools
- Project management software (e.g., Asana, JIRA)
- Amazon's internal tools and platforms
ASSUMPTION: Proficiency in Microsoft Office Suite and data visualization tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Bias for action
- Frugality
- Earn trust
- Hire and develop the best
- Insist on the highest standards
- Think big
- Learn and be curious
- Ownership
- Safety
- Strive to be Earth's most customer-centric company
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and entrepreneurial
Self-Assessment Questions:
- Do I have a strong customer focus and a passion for driving results?
- Am I comfortable working in a fast-paced, dynamic environment with global teams?
- Do I have strong analytical skills and the ability to work with data to drive improvements?
- Am I able to influence others and build consensus across diverse stakeholder groups?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and data-driven, with a strong focus on customer obsession and continuous improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working with global teams across different time zones
- Keeping up with Amazon's rapid pace of change and innovation
- Balancing short-term tactical needs with long-term strategic goals
ASSUMPTION: These challenges require strong project management, communication, and influencing skills to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a broader scope and higher level of responsibility
- This role requires a deeper understanding of Amazon's global business and the specific challenges faced by the Global Store team
- Career progression in this role may lead to management or senior marketing positions within Amazon
ASSUMPTION: This role offers significant growth potential and is well-suited for experienced marketing professionals looking to take on more responsibility.
📝 Sample Projects
- Developing and executing a global marketing campaign to drive customer acquisition for Amazon Global Store
- Collaborating with cross-functional teams to launch a new Prime product or service in multiple marketplaces
- Conducting market research and analysis to identify growth opportunities for Amazon Global Store
ASSUMPTION: These sample projects illustrate the broad scope and high impact of this role within Amazon's global marketing organization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Amazon Global Store and the key challenges facing the team?
- How does this role fit into the broader organizational structure and strategy for Amazon Global Store?
- What are the most important priorities for this role in the first 90 days?
- How does Amazon support the growth and development of its marketing professionals?
- What is the work-life balance like for someone in this role, and how does Amazon support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Amazon's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
- Research Amazon's business and the specific challenges faced by the Global Store team
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
