Product Marketing Manager - API

📌 Core Information

🔹 Job Title: Product Marketing Manager - API

🔹 Company: Commify

🔹 Location: Nottingham, England

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Champions Commify's API products and drives their market adoption.
• Defines and executes marketing strategies aligning with business goals.
• Collaborates with cross-functional teams to create compelling messaging and content.
• Conducts market research and monitors performance metrics to optimize strategies.

ASSUMPTION: This role requires a strong understanding of API technologies and their applications in business communications, as well as exceptional communication skills and analytical mindset.

📋 Key Responsibilities

✅ Develops and implements product marketing strategies for Commify's API offerings.

✅ Creates and maintains product messaging, positioning, value propositions, and go-to-market activities.

✅ Collaborates with product management, development, and sales teams to ensure alignment on product roadmap and marketing initiatives.

✅ Produces high-quality marketing content, including case studies, whitepapers, blog posts, and product documentation.

✅ Conducts market research to identify industry trends, competitor offerings, and customer needs.

✅ Engages with customers and partners to gather feedback and insights that inform product positioning and enhancements.

✅ Plans and executes marketing campaigns to drive awareness and adoption of API products.

✅ Monitors and analyses key performance metrics to evaluate the success of marketing initiatives and adjust strategies as needed.

ASSUMPTION: This role requires strong project management skills, proficiency in digital marketing tools, and the ability to work collaboratively across teams and interact with technical stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in product marketing, preferably within the Business Communications, API, or software development sector.

Required Skills:

• Strong understanding of API technologies and their applications in business communications.
• Exceptional verbal and written communication skills.
• Experience in developing go-to-market strategies and executing successful product launches.
• Analytical mindset with the ability to use data and market insights to drive marketing decisions.
• Proficient in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.

Preferred Skills:

• Experience working with APIs in a marketing or product role.
• Familiarity with the telecommunications industry.

ASSUMPTION: Candidates with experience in product marketing within the API or software development sector are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on experience and industry standards for a Product Marketing Manager role in the UK)

Benefits:

• Attractive salary
• Performance-based company bonus scheme
• Healthcare cash plan
• 27 days of annual leave, in addition to bank holidays
• Birthday off
• 2 dedicated wellbeing days off
• 2 giving back days
• 5% employer pension contribution
• Death in service benefit (4x salary)
• Exciting end-of-year award
• Fun team socials
• Opportunities for training and development
• Flexible hybrid working options

Working Hours: Full-time (37.5 hours per week), with flexible working hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in the UK. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. Commify specializes in transforming business communications through its extensive range of solutions, including SMS, WhatsApp, Email, and more.

Company Size: 201-500 employees. As a mid-sized company, Commify offers a balance between the agility of a startup and the resources of a larger enterprise.

Founded: 2001. Commify has over two decades of experience in the business communications sector.

Company Description:

• Europe's leading supplier of Application-To-Person business messaging services.
• Helps over 46,000 companies communicate brilliantly with their customers and staff.
• Offers a portfolio of brands, dependent on geography and customer segment.

Company Specialties:

• SMS
• Voice
• Email
• Chatbots
• Multichannel
• Professional Services
• Mobile Landing Pages
• RCS
• Rich Messaging
• Mobile Payments
• SMS Surveys
• CPaaS
• WhatsApp

Company Website: http://www.commify.com

ASSUMPTION: Commify's extensive experience and diverse range of services make it an attractive employer for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and career progression within the marketing department and the wider organization.

Reporting Structure: Reports directly to the Head of Marketing and works closely with product management, development, and sales teams.

Work Arrangement: Hybrid (Remote/On-site). This role offers a flexible work arrangement with a combination of remote work and on-site collaboration.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing department.
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business.
• Chance to develop leadership skills and mentor junior team members.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing within the telecommunications industry.

🌍 Location & Work Environment

Office Type: Hybrid (Remote/On-site). Commify's Nottingham office serves as a hub for collaboration and team building, with remote work options available for employees.

Office Location(s): 20 Wollaton Street, Nottingham, England NG1 5, GB

Geographic Context:

• Nottingham is a vibrant city in the East Midlands region of England, with a rich history and diverse cultural scene.
• The city offers a high quality of life, with affordable housing, excellent schools, and a wide range of amenities.
• Nottingham is well-connected by road, rail, and air, with easy access to major cities such as London, Birmingham, and Manchester.

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and remote work options available.

ASSUMPTION: Nottingham's central location and high quality of life make it an attractive place to live and work for candidates considering a move to the UK.

💼 Interview & Application Insights

Typical Process:

• Online application submission and review.
• Phone or video screening with the HR team.
• First-round interview with the Head of Marketing.
• Second-round interview with the Product Management team.
• Final interview with the CEO or another senior stakeholder.

Key Assessment Areas:

• Understanding of API technologies and their applications in business communications.
• Communication skills and ability to craft compelling product messaging.
• Analytical skills and ability to use data to drive marketing decisions.
• Project management skills and ability to work collaboratively across teams.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing and API technologies.
• Prepare examples of successful product marketing campaigns or initiatives you have led in the past.
• Research Commify's products and services to demonstrate your understanding of the business and its market position.

ATS Keywords: API, Product Marketing, Business Communications, Go-To-Market Strategies, Digital Marketing, Market Research, Customer Engagement, Performance Metrics, Technical Stakeholder Interaction

ASSUMPTION: Commify's interview process is designed to assess candidates' technical skills, communication abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• API documentation and testing tools (e.g., Postman, Swagger)

ASSUMPTION: Candidates should be proficient in using digital marketing tools and platforms, as well as API documentation and testing tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Ambitious
• Respectful

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in API technologies?
• Can you provide an example of a time when you had to collaborate with technical stakeholders to achieve a marketing goal?
• How do you approach gathering and analyzing customer feedback to inform product positioning and enhancements?

ASSUMPTION: Candidates who align with Commify's company values and work style are more likely to succeed in this role and contribute to the organization's continued growth and success.

⚠️ Potential Challenges

• Balancing multiple priorities and projects simultaneously.
• Keeping up with the fast-paced and ever-evolving API market.
• Collaborating effectively with technical stakeholders who may have different priorities and work styles.
• Adapting to a hybrid work environment and maintaining productivity while working remotely.

ASSUMPTION: Candidates should be prepared to face these challenges and possess the skills and resilience necessary to overcome them.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses specifically on API products and requires a strong understanding of API technologies.
• In the telecommunications industry, API products play a crucial role in enabling businesses to communicate effectively with their customers and employees.
• This role offers opportunities for career growth within the marketing department and the wider organization, with potential paths leading to senior marketing roles or other leadership positions.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other product marketing positions in the telecommunications industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new API product launch, including messaging, positioning, and content creation.
• Conducting market research to identify customer needs and preferences for API products and services.
• Creating a comprehensive API documentation and onboarding process to improve developer adoption and engagement.

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role and the skills and knowledge required to succeed.

❓ Key Questions to Ask During Interview

• Can you describe the current API product roadmap and how this role will contribute to its success?
• How does the marketing team collaborate with product management and development teams to ensure alignment on product roadmap and marketing initiatives?
• What are the most significant challenges facing the API market, and how does Commify plan to address them?
• How does Commify support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing and API technologies.
• Prepare examples of successful product marketing campaigns or initiatives you have led in the past.
• Research Commify's products and services to demonstrate your understanding of the business and its market position.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.