📌 Core Information
🔹 Job Title: Product Marketing Manager (ARIS)
🔹 Company: Software AG
🔹 Location: Bracknell, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Software Development
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days per week remote)
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for ARIS products
- Creating compelling messaging and positioning for ARIS product portfolio
- Acting as a subject matter expert in Process Intelligence, Process Management, and Process Mining
- Collaborating with cross-functional teams to launch new products and enhance sales productivity
ASSUMPTION: This role requires a strong understanding of enterprise technology and software products, as well as the ability to translate complex technical concepts into clear, customer-focused messaging.
📋 Key Responsibilities
✅ Contribute to go-to-market strategy by defining ideal customer profiles, building personas, use cases, return on investment, and mapping the customer journey
✅ Develop messaging frameworks and value propositions for ARIS products, differentiated by audience
✅ Act as a subject matter expert, supporting strategic sales opportunities and thought leadership activities
✅ Maximize the impact of new product releases by infusing launch activities with customer value
✅ Collaborate with cross-functional teams to develop sales playbooks, training materials, and other enablement resources
✅ Aid in the development of competitive battle cards and win themes against key vendors
ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Ideally 5+ years of experience in product marketing or product management within an enterprise technology/software company, with a focus on process intelligence
Required Skills:
- Proven experience in product marketing or a related role
- Strong messaging and storytelling skills
- Ability to translate technical concepts to a wide audience
- Excellent verbal and written communication skills
- Well-organized with effective time and activity management skills
Preferred Skills:
- Experience with ARIS products or similar process intelligence tools
- Familiarity with marketing automation tools (e.g., Marketo, Pardot)
- Background in competitive analysis and market intelligence
ASSUMPTION: Candidates with experience in process intelligence, process management, or process mining will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the UK)
Benefits:
- Comprehensive medical benefits
- Employee Assistance Program
- Hybrid work payment for home office setup
Working Hours: Full-time (40 hours per week), with the option to work remotely for up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level in the UK. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on enterprise technology and process intelligence
Company Size: Medium (501-1,000 employees), offering a collaborative and dynamic work environment
Founded: 1969, with a rich history in enterprise software and a strong global presence
Company Description:
- Software AG helps organizations turn their processes into value with ARIS, its leading process intelligence platform
- The company offers a comprehensive suite of products for process management, analysis, simulation, optimization, and control
- Software AG is committed to providing an inclusive work environment that fosters diversity, equity, and inclusion
Company Specialties:
- Business Process Analysis
- In-Memory Data Management
- Enterprise Architecture
- In-Memory Big Data Intelligence
- Governance, Risk & Compliance
- Application Development
- Database Management Systems
- Business Process Management
- Application Modernization
- IoT and Data Integration
Company Website: www.softwareag.com
ASSUMPTION: Software AG's focus on process intelligence and enterprise technology makes it an attractive employer for candidates interested in these fields.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing organization
Reporting Structure: This role reports directly to the Head of Global Marketing for ARIS
Work Arrangement: Hybrid, with the option to work remotely for up to 2 days per week
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing organization
- Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
- Chance to work on high-impact projects and contribute to the success of ARIS products
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in process intelligence and enterprise technology, while also developing their marketing skills.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern office space in Bracknell and the option to work remotely
Office Location(s): Uhlandstrasse 12, Darmstadt, Hessen 64297, DE; 11700 Plaza America Drive, Reston, Virginia 20190, US; Loire 162, gebouw B, AL Den Haag, South Holland 2491, NL; Tour Alto, 4 Place des Saisons, Courbevoie, Nanterre 92400, FR; Part 3rd Floor, Capitol Building, Bracknell, Oldbury RG12 8FZ, GB; 24 Orient Way, Pride Park, England DE24 8BY, GB; 8 Temasek Boulevard Suntec Tower 3 #24-02, Suntec City, Marina Centre 038988, SG; 111 W Evelyn Ave, Suite 104, Sunnyvale, California 94086, US
Geographic Context:
- Bracknell is a town in Berkshire, England, with a population of approximately 120,000 people
- The town is located about 30 miles west of London and has excellent transportation links to the capital
- Bracknell is known for its thriving business community and offers a range of amenities, including shopping, dining, and recreational facilities
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely for up to 2 days per week
ASSUMPTION: The hybrid work arrangement and flexible working hours make this role an attractive option for candidates seeking a balance between office and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Head of Global Marketing for ARIS
Key Assessment Areas:
- Product marketing expertise and experience
- Communication and presentation skills
- Technical knowledge of process intelligence and enterprise technology
- Cultural fit and alignment with Software AG's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities
- Research ARIS products and the process intelligence market to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Process Intelligence, Process Management, Process Mining, Enterprise Technology, Messaging, Sales Enablement, Market Intelligence, Collaboration, Customer Journey Mapping, ROI Analysis, Technical Communication, Storytelling, Training Material Development, Competitive Analysis, Thought Leadership
ASSUMPTION: The interview process for this role is designed to assess candidates' technical expertise, communication skills, and cultural fit with Software AG.
🛠️ Tools & Technologies
- ARIS process intelligence platform
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Jira)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with ARIS products and relevant marketing automation tools will be beneficial for candidates in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you approach translating complex technical concepts into clear, customer-focused messaging?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to launch a new product or enhance sales productivity?
- How do you stay up-to-date with industry trends and market developments in process intelligence and enterprise technology?
ASSUMPTION: Candidates who align with Software AG's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present unique challenges and require strong communication and project management skills
- Keeping up with industry trends and market developments in process intelligence and enterprise technology may require continuous learning and development
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a deeper understanding of process intelligence and enterprise technology
- Industry-specific context and market trends in process intelligence and enterprise technology are crucial for success in this role
- Career path comparison: This role offers opportunities for growth and development within the marketing organization, with potential for advancement to senior-level positions
ASSUMPTION: Candidates with experience in process intelligence and enterprise technology will find this role to be a strong fit for their skills and interests.
📝 Sample Projects
- Developing a comprehensive messaging framework for ARIS products, differentiated by audience
- Creating a competitive battle card and win themes for ARIS products against key vendors in the process intelligence market
- Supporting a strategic sales opportunity by acting as a subject matter expert and contributing to thought leadership activities
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives candidates can expect to work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the ARIS Global Marketing team?
- How does the ARIS product portfolio fit into Software AG's overall strategy and roadmap?
- What are the most pressing challenges facing the ARIS team, and how can this role contribute to addressing them?
- What opportunities exist for professional development and growth within the ARIS marketing organization?
- How does the hybrid work arrangement work in practice, and what resources are available to support remote collaboration?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, process intelligence, and enterprise technology
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities
- Research ARIS products and the process intelligence market to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
