📌 Core Information
🔹 Job Title: Product Marketing Manager - Asset Management
🔹 Company: Franklin Templeton
🔹 Location: Edinburgh, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing for specific strategies/asset classes under UCITS Offshore and Local Market product ranges
- Developing and maintaining relevant, timely product stories tailored to various client types and global markets
- Creating comprehensive client journey support, from prospecting to onboarding and servicing
- Collaborating cross-functionally to bring product stories to life across channels
- Executing integrated product marketing campaigns and driving business results
ASSUMPTION: This role requires a strong understanding of investment products and global markets, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Owns product marketing for specific strategies/asset classes under UCITS Offshore and Local Market product ranges
✅ Develops and maintains relevant, timely product stories tailored to various client types and global markets
✅ Creates comprehensive client journey support, from prospecting to onboarding and servicing
✅ Partners with cross-functional teams (sales, compliance, legal, creative) to bring product story to life across channels
✅ Coordinates and executes integrated product marketing campaigns, including email, thought leadership, advertising, and social
✅ Actively seeks opportunities to enhance marketing materials and messaging to drive business results
✅ Drives marketing strategy for new product launches, coordinating across product development, creative, and digital teams
✅ Suggests process improvements to enhance time to market, boost efficiency, and increase impact
✅ Monitors competitive landscape to ensure strong, differentiated product positioning
ASSUMPTION: This role involves a mix of strategic planning, creative development, and cross-functional collaboration to deliver effective product marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in a related field
Experience: Proven experience in a product marketing or management role within the investment or asset management industry
Required Skills:
- Strong understanding of investment products such as mutual funds, ETFs, and separately managed accounts (SMAs)
- Proficiency in English; additional language skills (e.g., French, Spanish) are an asset
- Familiarity with economic and financial concepts, global markets, and capital trends
- Strong project management skills and ability to work independently in a fast-paced environment
- Creative mindset with the ability to turn complex concepts into clear, engaging client messaging
- Exceptional attention to detail and organizational skills
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Preferred Skills:
- Experience working with global teams
- Knowledge of marketing automation tools
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their ability to create compelling product stories will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible working arrangements
- Employee assistance program and wellness resources
- Opportunities for professional development and career growth
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The estimated salary range is based on industry standards for a Product Marketing Manager role in the asset management industry, with 5-10 years of experience, in the Edinburgh area.
📌 Applicant Insights
🔍 Company Context
Industry: Franklin Templeton is a global investment management organization with a strong presence in the asset management sector. They offer a wide range of investment solutions and have a global reach, with offices in multiple countries.
Company Size: Franklin Templeton has 5,001-10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for career growth and development.
Founded: 1947, with a rich history and established reputation in the investment management industry.
Company Description:
- Franklin Templeton is a global investment management organization with subsidiaries operating as Franklin Templeton. They offer a wide range of investment solutions, including mutual funds, ETFs, and separately managed accounts (SMAs).
- The company has a strong commitment to innovation and continuous improvement, driving new and innovative ways to help clients achieve their investment goals.
- Franklin Templeton fosters a welcoming, inclusive, and flexible culture, with a global and diverse business that offers opportunities for employees to contribute to their clients’ achievements.
Company Specialties:
- Asset management
- Investment solutions
- Mutual funds
- ETFs
- Separately managed accounts (SMAs)
Company Website: www.franklinresources.com
ASSUMPTION: Franklin Templeton's extensive global presence and diverse range of investment solutions provide a unique opportunity for the successful candidate to gain exposure to various markets and products.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the product marketing function and the broader organization.
Reporting Structure: The Product Marketing Manager reports directly to the Head of International Product Marketing and works closely with cross-functional teams, including sales, compliance, legal, and creative.
Work Arrangement: This is a hybrid role, requiring 3 days per week on-site in the Edinburgh office, with the remaining 2 days worked remotely.
Growth Opportunities:
- Progression to a senior-level role within the product marketing function or a broader marketing leadership position
- Expansion of responsibilities to cover additional product ranges or geographic markets
- Transition to a related role within the organization, such as portfolio management or investment research
ASSUMPTION: The successful candidate will have the opportunity to grow both personally and professionally within Franklin Templeton's diverse and global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): 55 Old Bedford Rd, Lincoln, Massachusetts 01773, US
Geographic Context:
- Edinburgh is the capital city of Scotland and the second-most populous city in the country, with a population of approximately 488,050
- The city is known for its rich history, vibrant culture, and stunning architecture, including Edinburgh Castle and the Royal Mile
- Edinburgh is a major financial hub, with a thriving financial services sector that includes investment management, banking, and insurance
Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The successful candidate will enjoy working in a dynamic, multicultural environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and a member of the product marketing team
- Final round interview with the Head of International Product Marketing and other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Understanding of investment products and global markets
- Communication and presentation skills
- Project management skills and ability to work independently
- Cultural fit with Franklin Templeton's values and work environment
- Problem-solving skills and ability to think strategically
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of investment products and global markets through specific examples or case studies
- Showcase your creativity and ability to turn complex concepts into clear, engaging client messaging
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
ATS Keywords: Product Marketing, Asset Management, Investment Products, Global Markets, Capital Trends, Client Engagement, Marketing Strategy, Campaign Execution, Cross-Functional Collaboration, Market Positioning, Hybrid Work, On-site Work, Edinburgh, Scotland, United Kingdom
ASSUMPTION: The successful candidate will be a strong communicator with a solid understanding of investment products and global markets, as well as excellent project management skills and the ability to work independently in a fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The successful candidate will have experience with relevant tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Excellence: Pursuing continuous improvement and delivering outstanding results
- Collaboration: Working together to achieve common goals and drive collective success
- Inclusion: Fostering a diverse and inclusive work environment where everyone feels valued and respected
- Accountability: Taking responsibility for our actions and their impact on our clients, colleagues, and the broader community
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and driving business growth
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Inclusive and supportive, with a commitment to fostering a positive and engaging work environment
- Adaptable and resilient, with a willingness to embrace change and learn from setbacks
Self-Assessment Questions:
- Do you have a strong understanding of investment products and global markets, and can you effectively communicate complex concepts to diverse audiences?
- Are you a creative problem solver with excellent project management skills and the ability to work independently in a fast-paced environment?
- Do you thrive in a dynamic, multicultural work environment and embrace the opportunity to learn and grow both personally and professionally?
ASSUMPTION: The successful candidate will be a strong cultural fit with Franklin Templeton's values and work environment, demonstrating a commitment to integrity, excellence, collaboration, inclusion, and accountability.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Navigating a large, global organization with diverse teams and stakeholders
- Adapting to changes in the investment management industry and regulatory landscape
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
- Developing and maintaining strong relationships with cross-functional teams and global stakeholders
ASSUMPTION: The successful candidate will be adaptable, resilient, and proactive in addressing challenges and opportunities in this role.
📈 Similar Roles Comparison
- Product Marketing Manager - Asset Management vs. Product Marketing Manager - Retail Investments: This role focuses on institutional and offshore products, while the retail-focused role concentrates on retail investment products and distribution channels. The asset management role may require a deeper understanding of investment products and global markets.
- Industry-specific context: The asset management industry is characterized by a high degree of complexity, regulation, and competition. Successful candidates will have a strong understanding of investment products, global markets, and capital trends.
- Career path comparison: This role offers opportunities for growth and development within the product marketing function and the broader organization. Progression may include senior-level roles within product marketing, broader marketing leadership positions, or related roles within the organization, such as portfolio management or investment research.
ASSUMPTION: The successful candidate will be able to differentiate between the unique aspects of this role and related positions, demonstrating a clear understanding of the specific requirements and opportunities for growth.
📝 Sample Projects
- Developing a comprehensive product story and marketing materials for a new ETF launch, including investment highlights, target audience, and distribution channels
- Creating a global marketing campaign for an existing mutual fund, focusing on client engagement and driving assets under management
- Conducting a competitive analysis and positioning review for a UCITS Offshore product range, ensuring strong, differentiated product positioning in the market
ASSUMPTION: The successful candidate will have experience with relevant project types and a strong portfolio demonstrating their ability to create compelling product stories and drive business results.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing strategy for the UCITS Offshore and Local Market product ranges, and how this role fits into that strategy?
- How does the product marketing team collaborate with cross-functional teams, such as sales, compliance, legal, and creative, to bring product stories to life across channels?
- What are the key challenges and opportunities facing the asset management industry, and how does this role address those challenges and capitalize on opportunities?
- How does Franklin Templeton support the professional development and career growth of its product marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of product marketing campaigns, and how are they tracked and reported?
ASSUMPTION: The successful candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role, the organization, and the broader industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
- Research Franklin Templeton's investment products, global markets, and capital trends to demonstrate your understanding of the industry and the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
