M

Product Marketing Manager

Mueller Water Products
Full-time
On-site
Atlanta, Georgia, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: Mueller Water Products

πŸ”Ή Location: Atlanta, GA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Translating technical product capabilities into engaging marketing messaging
  • Developing market positioning and messaging for product launches
  • Collaborating with Product Managers and Sales to drive marketing strategies
  • Supporting the sales pipeline through effective sales enablement

ASSUMPTION: This role requires a strong understanding of both marketing and product management principles, as well as the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Daily collaboration with Product Management to ensure alignment on product launches and release updates

βœ… Create marketing strategy, plan, and collateral materials in support of product launches

βœ… Working with Product Management to develop product launch plans and on-going marketing efforts in support of product lines

βœ… Develop product positioning and messaging, including market value propositions

βœ… Drive the execution of marketing plans and strategies across functions to achieve product revenue goals

βœ… Partner with Sales stakeholders to compile market intelligence to identify opportunities for customer acquisition and adoption of product lines

βœ… Communicate value proposition to sales team and work with Marketing Director to ensure effective sales enablement as new products are launched

βœ… As a part of the product launches, create materials to support competitive analysis for product categories

βœ… Serve as Marketing subject matter expert (SME) working with third-party agencies to direct the development of content for lead nurture campaigns, social media, SEO and PPC campaigns to build and support market demand throughout the product lifecycle

ASSUMPTION: This role requires a high level of organization and project management skills to juggle multiple priorities and ensure successful product launches.

🎯 Required Qualifications

Education: Bachelor’s Degree Required. Preferably a degree in Marketing, Business, or Communications

Experience: Minimum 5 years product marketing with at least 3 years’ experience leading product introductions

Required Skills:

  • Proven experience in product marketing and copywriting
  • Strong project management skills
  • Experience with Asana, LeanKit (or other project management platforms), SalesForce.com and Marketing Cloud (formerly Pardot)

Preferred Skills:

  • Experience in the water infrastructure industry
  • Fluency in additional languages

ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique challenges and opportunities within the water infrastructure sector.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in Atlanta, GA)

Benefits:

  • Medical and dental insurance
  • 401K plan with company match
  • Employee Stock Purchase Plan program
  • Short-term disability benefits
  • Vacation
  • Tuition reimbursement program
  • Company-provided life insurance
  • Long-term disability and supplement insurance at group rates

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Mueller Water Products operates in the manufacturing sector, specifically focusing on water infrastructure, advanced metering, and engineered valves.

Company Size: Mueller Water Products has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Mueller Water Products was founded in 1857, with a rich history in the water infrastructure industry.

Company Description:

  • Mueller Water Products makes products to move and measure water, helping utilities deliver clean, safe drinking water to millions of people.
  • The company's software helps detect leaks and measure usage, contributing to water conservation efforts.
  • Mueller Water Products also manufactures fire hydrants and products to control the flow of natural gas.

Company Specialties:

  • Water Infrastructure
  • Advanced Metering Infrastructure (AMI)
  • Automated Meter Reading (AMR)
  • Leak Detection
  • Pipe Condition Assessment
  • Engineered Valves
  • Fire Hydrants

Company Website: http://www.muellerwaterproducts.com

ASSUMPTION: Mueller Water Products' extensive experience in the water infrastructure industry makes it a stable and reliable employer, with a strong focus on innovation and customer service.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles or management positions.

Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director and works closely with Product Managers and Sales teams.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or events.

Growth Opportunities:

  • Progression to a Senior Product Marketing Manager or Marketing Manager role
  • Expansion into other areas of marketing or product management
  • Potential to work on international projects, given Mueller Water Products' global presence

ASSUMPTION: With Mueller Water Products' focus on innovation and growth, there are ample opportunities for career advancement and skill development in this role.

🌍 Location & Work Environment

Office Type: Mueller Water Products' headquarters is a modern, professional office environment.

Office Location(s): 1200 Abernathy Road, Suite 1200, Atlanta, Georgia 30328, US

Geographic Context:

  • Atlanta, GA is a vibrant, multicultural city with a thriving job market and numerous amenities.
  • The office is located in the Perimeter Center area, offering easy access to highways, shopping, and dining options.
  • The area has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The work environment at Mueller Water Products is collaborative and professional, with a strong emphasis on teamwork and open communication.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interview with the Marketing Director and/or Product Managers
  • Final interview with the hiring manager or executive team

Key Assessment Areas:

  • Marketing and product management skills
  • Project management and organizational skills
  • Communication and presentation abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant marketing and product management experience in your resume
  • Tailor your cover letter to demonstrate your understanding of Mueller Water Products' mission and values
  • Prepare examples of successful product launches or marketing campaigns you've led
  • Follow up with the HR department after submitting your application to confirm receipt

ATS Keywords: Product Marketing, Marketing Strategy, Product Launch, Sales Enablement, Market Intelligence, Competitive Analysis, Copywriting, Project Management, Marketing Collateral

ASSUMPTION: Mueller Water Products uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Asana or LeanKit (project management)
  • SalesForce.com and Marketing Cloud (formerly Pardot)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Suite (Gmail, Google Docs, Google Sheets)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for project management, communication, and data analysis.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Innovation
  • Customer Focus
  • Collaboration
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with cross-functional teams and stakeholders?
  • Do you have a proven track record of driving results and meeting deadlines?

ASSUMPTION: Applicants who align with Mueller Water Products' values and work style are more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines for various product launches
  • Working with diverse teams and stakeholders, each with their own priorities and goals
  • Keeping up with industry trends and competitor activities in the water infrastructure sector
  • Occasional travel for industry events or client meetings

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike some marketing roles, this position requires a strong understanding of product management principles and a focus on driving product revenue
  • In the water infrastructure industry, there may be unique challenges and opportunities related to regulations, sustainability, and infrastructure development
  • Career progression in product marketing typically involves moving into senior roles or management positions, with the potential to specialize in a specific product or industry vertical

ASSUMPTION: Understanding the unique aspects of this role and the water infrastructure industry can help applicants tailor their application and prepare for the interview process.

πŸ“ Sample Projects

  • Developing a comprehensive marketing plan for a new water meter product launch, including messaging, collateral materials, and sales enablement strategies
  • Conducting competitive analysis for a line of engineered valves, identifying opportunities for differentiation and market growth
  • Working with a third-party agency to create content for a lead nurture campaign targeting municipal water utilities

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical product launch process and how this role fits into it?
  • How does the marketing team collaborate with the sales team to ensure effective sales enablement?
  • What are the most challenging aspects of working in the water infrastructure industry, and how does this role address them?
  • What opportunities are there for professional development and growth within the marketing department?
  • How does Mueller Water Products support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, informed questions during the interview process can help applicants demonstrate their interest in the role and gain a better understanding of the company culture and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Mueller Water Products' Career Portal (https://muellerwaterproducts.wd5.myworkdayjobs.com/en-US/Mueller)
  • Tailor your resume to highlight your relevant marketing and product management experience
  • Write a cover letter that demonstrates your understanding of Mueller Water Products' mission and values, and your fit for the role
  • Prepare examples of successful product launches or marketing campaigns you've led, and be ready to discuss them in the interview
  • Follow up with the HR department after submitting your application to confirm receipt, and check the status of your application periodically

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.