Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Venn

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Fintech, Startup

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving Venn's content strategy and website to improve acquisition and retention
• Managing social media channels and crafting compelling product narratives
• Collaborating with sales and product teams to ensure seamless customer communication
• Optimizing website content, SEO, and conversion rates
• Analyzing data and iterating on content distribution strategies

ASSUMPTION: This role requires a strong understanding of B2B product marketing, content distribution, and audience growth. Candidates should have experience in a similar role, preferably at a startup or in the fintech industry.

📋 Key Responsibilities

✅ Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention

✅ Own and operate all social media channels, curating content and case studies for both the Venn brand and our founders to grow awareness and authority

✅ Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs

✅ Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement

✅ Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle

✅ Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively

✅ Lead go-to-market strategies and execution for new product launches

✅ Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence

ASSUMPTION: This role involves a high degree of cross-functional collaboration and project management. Candidates should be comfortable working with internal teams and contractors to execute projects end-to-end.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in B2B product marketing or a similar role, with a strong understanding of product positioning, content distribution, engagement metrics, and audience growth

Required Skills:

• Excellent copywriting, editing, and storytelling skills
• Strong cross-functional collaboration skills, especially with product and sales teams
• Ability to analyze data, run experiments, and iterate based on insights
• Experience optimizing website content, SEO, and conversion rates

Preferred Skills:

• Experience at an early-stage or fast-growing startup
• Experience at a fintech

ASSUMPTION: Candidates with experience in a similar role at a startup or in the fintech industry may have an advantage in this role. However, the most important qualifications are a strong understanding of product marketing and excellent communication skills.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Product Marketing Manager with 2-5 years of experience in Toronto)

Benefits:

• Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth
• Comprehensive coverage of medical, dental, and vision insurance
• Opportunity to shape the future of business banking in Canada and beyond

Working Hours: Full-time, 40 hours per week. Flexible hours may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 2-5 years of experience in Toronto. Actual compensation may vary based on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on transforming business banking for Canadian entrepreneurs

Company Size: Early-stage startup with a rapidly growing team

Founded: 2021, with a $21.5M Series A funding round in 2025

Company Description:

• Venn is transforming business banking for Canadian entrepreneurs by offering a modern, digital banking solution
• The company aims to disrupt traditional banking practices and provide innovative alternatives to big banks
• Venn has raised an $21.5M Series A from Tier 1 investors and is rapidly growing its team

Company Specialties:

• Digital banking
• Business banking
• Fintech
• Startup

Company Website: www.venn.ca

ASSUMPTION: Venn is a well-funded startup with a strong focus on innovation and growth. Candidates should be comfortable working in a fast-paced, dynamic environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth as the company expands

Reporting Structure: This role reports directly to the CEO and works closely with the product and sales teams

Work Arrangement: On-site, with flexible hours available for the right candidate

Growth Opportunities:

• As Venn grows, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career
• The company is looking for candidates who can grow with the team and take on additional challenges as the business expands

ASSUMPTION: This role offers significant growth potential as Venn continues to expand its team and product offerings. Candidates should be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in downtown Toronto

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
• Venn's office is located in the heart of downtown Toronto, providing easy access to public transportation and amenities

Work Schedule: Full-time, with flexible hours available for the right candidate

ASSUMPTION: Candidates should be comfortable working in an on-site environment and be able to commute to Venn's office in downtown Toronto. However, the company may be open to flexible work arrangements for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO
• In-depth interview with the CEO and a member of the product team
• Case study presentation or take-home assignment
• Final interview with the CEO and other key stakeholders

Key Assessment Areas:

• Product marketing skills and experience
• Communication and storytelling abilities
• Data analysis and experimentation skills
• Cross-functional collaboration and project management skills

Application Tips:

• Highlight your experience in B2B product marketing and content distribution
• Include examples of your copywriting, editing, and storytelling skills in your resume and cover letter
• Demonstrate your understanding of Venn's mission and how your skills align with the company's goals
• Prepare for case study presentations or take-home assignments by researching Venn's products and market position

ATS Keywords: B2B product marketing, content strategy, social media management, product positioning, copywriting, SEO, data analysis, project management, cross-functional collaboration, engagement metrics, audience growth, messaging, content distribution, experimentation, storytelling

ASSUMPTION: Venn's interview process is designed to assess candidates' skills and cultural fit. Candidates should be prepared to discuss their experience in product marketing and demonstrate their ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with relevant content management, social media management, SEO, data analysis, and project management tools. Familiarity with industry-standard tools is preferred, but candidates with experience in similar tools may also be considered.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with cross-functional teams and collaborating on projects?
• Do you have a strong growth mindset and a desire to learn and improve?

ASSUMPTION: Venn is looking for candidates who are comfortable working in a fast-paced, collaborative environment and who share the company's values of innovation, collaboration, and customer-centricity. Candidates should be eager to learn, grow, and contribute to the company's success.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment may be challenging for candidates who prefer a more structured work environment
• The role requires a high degree of cross-functional collaboration and project management, which may be challenging for candidates who prefer to work independently
• The company is growing rapidly, which may result in changing priorities and responsibilities
• The role requires a strong understanding of product marketing and content distribution, which may be challenging for candidates who lack relevant experience

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and responsibilities. They should also have a strong understanding of product marketing and content distribution and be eager to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager at a traditional financial institution, but with a greater emphasis on innovation and digital marketing
• The role requires a strong understanding of B2B product marketing and content distribution, similar to roles in other industries, but with a focus on the unique challenges and opportunities of the fintech industry
• This role offers significant growth potential as Venn continues to expand its team and product offerings, similar to roles at other early-stage startups

ASSUMPTION: Candidates should research similar roles in the fintech industry and at other early-stage startups to better understand the unique challenges and opportunities of this role. They should also be prepared to discuss how their skills and experience align with the specific needs of Venn's business.

📝 Sample Projects

• Developing and executing a content strategy to improve acquisition and retention for Venn's digital banking platform
• Managing social media channels and crafting compelling product narratives to grow awareness and authority for Venn's brand and founders
• Optimizing Venn's website to enhance messaging, drive conversions, and communicate product value effectively

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they align with the specific needs of Venn's business. They should also be able to provide examples of their copywriting, editing, and storytelling skills and how they have used them to achieve results in previous roles.

❓ Key Questions to Ask During Interview

• How does this role fit into Venn's overall growth strategy?
• What are the biggest challenges facing the product marketing team in the next 6-12 months?
• How does Venn support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Venn measure the success of its product marketing efforts?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of Venn's business, growth strategy, and expectations for the role. They should also be prepared to discuss their own career goals and how they align with the company's objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B product marketing and content distribution
• Prepare for case study presentations or take-home assignments by researching Venn's products and market position
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.