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Product Marketing Manager - Consumer Monetization

Linda Werner & Associates
Full-time
On-site
United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager - Consumer Monetization

πŸ”Ή Company: Linda Werner & Associates

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Contract (6 Month Position)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-08-07

πŸ”Ή Experience Level: Mid-Senior level (5+ years)

πŸ”Ή Remote Status: Remote (United States)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving consumer monetization product initiatives with a focus on transparency, user control, and trust
  • Leveraging data-driven insights to guide product launches and enhance user journeys
  • Developing and executing go-to-market strategies for consumer-facing features
  • Collaborating cross-functionally to deliver high-impact monetization features
  • Expanding audience understanding and identifying emerging trends for long-term strategy

ASSUMPTION: This role requires a strategic and results-driven individual with a strong background in product marketing and a passion for consumer-focused products.

πŸ“‹ Key Responsibilities

βœ… Lead initiatives on the consumer side of monetization products, driving business growth while safeguarding user privacy

βœ… Champion the consumer perspective by ensuring clear communication, robust controls, and transparency in value exchange

βœ… Develop and execute GTM strategies that foster seamless user experiences and build trust across consumer channels, media, and policy stakeholders

βœ… Drive cross-functional alignment across Product, Engineering, Data Science, Policy, Privacy, Legal, Communications, and Partnerships

βœ… Lead with confidence and agility on fast-paced projects, demonstrating sound judgment and flawless execution

βœ… Collaborate closely with internal teams to support key launches and announcements

βœ… Expand audience understanding, with a focus on demographic diversity and international markets

βœ… Identify emerging trends and product opportunities to inform long-term strategy and innovation

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Social Sciences, or a related field

Experience: 5+ years of experience in product marketing, product management, or related business functions

Required Skills:

  • Proven project management skills with a track record of successful cross-functional collaboration
  • Experience navigating complex stakeholder environments to solve strategic challenges
  • Strong analytical and data-driven decision-making skills
  • Excellent communication and presentation skills
  • Fluency in English (required)

Preferred Skills:

  • Background in consumer-facing products, including collaboration with brand teams and agencies
  • Experience in technology, startups, or mobile app ecosystems
  • Familiarity with international markets and global audience engagement

ASSUMPTION: While not explicitly stated, proficiency in project management tools and data analysis software is likely expected for this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level product marketing role in the United States)

Benefits:

  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Working Hours: 40 hours per week, with extended hours as needed on weekends

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Linda Werner & Associates operates in the writing and editing industry, providing staffing and project resources for various sectors, including software, retail, financial, telecommunications, and others.

Company Size: With 51-200 employees, Linda Werner & Associates is a mid-sized company that offers opportunities for growth and collaboration.

Founded: In 1997, Linda Werner & Associates has over two decades of experience in providing technical staffing and project resources.

Company Description:

  • Linda Werner & Associates is a technology, consulting, and technical staffing firm that specializes in content management, learning, knowledge management, and Web solutions.
  • The company serves various industries and offers delivery models ranging from consulting to managed teams and staffing services.
  • Linda Werner & Associates is committed to providing acumen and solutions that meet the unique needs of its clients.

Company Specialties:

  • Recruiting
  • Content Publishing
  • Technical Communications
  • IT Project Management
  • Business Consulting

Company Website: http://www.lwerner.com

ASSUMPTION: As a mid-sized company, Linda Werner & Associates offers a supportive work environment that encourages collaboration and professional growth.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in product marketing.

Reporting Structure: The Product Marketing Manager will likely report directly to the Head of Product Marketing or a similar role and may oversee junior team members or interns.

Work Arrangement: This is a remote position based in the United States, with extended hours as needed on weekends.

Growth Opportunities:

  • After successfully completing the 6-month contract, there may be opportunities for full-time employment or contract renewal.
  • As a mid-sized company, Linda Werner & Associates offers opportunities for career progression and taking on more responsibilities.
  • Gaining experience in a remote work environment can enhance the candidate's versatility and adaptability.

ASSUMPTION: While the role is currently a 6-month contract position, there may be opportunities for full-time employment or contract renewal based on performance and company needs.

🌍 Location & Work Environment

Office Type: Remote work environment with the possibility of on-site collaboration with team members or clients.

Office Location(s): United States (with the possibility of on-site work in Seattle, US)

Geographic Context:

  • The United States offers a diverse range of consumer markets, allowing the Product Marketing Manager to gain experience in various regions and cultural contexts.
  • Working remotely provides flexibility and the opportunity to work from different locations within the United States.
  • The possibility of on-site work in Seattle, US, allows for face-to-face collaboration and networking opportunities.

Work Schedule: The work schedule is 8 hours per day, Monday to Friday, with extended hours as needed on weekends.

ASSUMPTION: The remote work environment offers a high degree of flexibility, allowing the candidate to balance work and personal responsibilities more effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screen with the hiring manager or HR representative
  • In-depth interview with the hiring manager and relevant team members
  • Final interview or presentation with senior leadership

Key Assessment Areas:

  • Product marketing expertise and strategic thinking
  • Data-driven decision-making skills
  • Cross-functional collaboration and communication abilities
  • Adaptability and resilience in a fast-paced environment

Application Tips:

  • Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
  • Research Linda Werner & Associates and the consumer monetization industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, Consumer Monetization, Data-Driven Insights, User Experience, Cross-Functional Collaboration, Project Management, Stakeholder Management, Emerging Trends, International Markets, Agility, Communication, Privacy, Trust, Innovation

ASSUMPTION: As a mid-sized company, Linda Werner & Associates may use an Applicant Tracking System (ATS) to manage and filter job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis and visualization tools (e.g., Tableau, Power BI, Google Analytics)
  • Marketing automation and analytics tools (e.g., Marketo, HubSpot, Google Ads)
  • Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: While not explicitly stated, proficiency in relevant project management, data analysis, and marketing automation tools is likely expected for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Expertise
  • Collaboration
  • Innovation
  • Customer Focus

Work Style:

  • Adaptable and resilient in a fast-paced environment
  • Strong communication and collaboration skills
  • Data-driven and strategic mindset
  • Ability to work independently and in a team setting

Self-Assessment Questions:

  • Do I have a proven track record of driving business growth through strategic product marketing initiatives?
  • Am I comfortable working in a fast-paced, dynamic environment with extended hours as needed?
  • Can I effectively collaborate with cross-functional teams and stakeholders to deliver high-impact features?

ASSUMPTION: Linda Werner & Associates values candidates who are adaptable, collaborative, and committed to driving business growth through innovative product marketing strategies.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Navigating complex stakeholder relationships and competing interests
  • Balancing the need for user privacy and trust with business growth objectives
  • Adapting to a remote work environment and collaborating effectively with distributed teams

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and rewarding role.

πŸ“ˆ Similar Roles Comparison

  • This role differs from traditional product marketing positions in its focus on consumer monetization and the need to balance user privacy and trust with business growth objectives.
  • In the consumer monetization industry, this role requires a strong understanding of user behavior, data-driven insights, and strategic go-to-market strategies.
  • Career progression in this role may lead to senior product marketing positions, product management roles, or other strategic leadership opportunities within the company or the industry.

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on consumer monetization and the need to balance user privacy and trust with business growth objectives make it a unique and challenging opportunity.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new consumer-facing feature that enhances user value while maintaining user privacy and trust
  • Conducting user research and data analysis to identify growth opportunities and inform product development
  • Collaborating with cross-functional teams to launch a high-impact monetization feature that drives business growth and improves user experience

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Product Marketing Manager role and the need to balance business growth objectives with user privacy and trust.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics, and how this role fits within the organization?
  • How does the company support work-life balance for remote employees, especially when working extended hours?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company approach innovation and staying ahead of emerging trends in consumer monetization?
  • What opportunities are there for professional development and growth within the company?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company culture and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
  • Research Linda Werner & Associates and the consumer monetization industry to demonstrate your knowledge and enthusiasm for the role
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.