Product Marketing Manager, CX

📌 Core Information

🔹 Job Title: Product Marketing Manager, CX

🔹 Company: Qualtrics

🔹 Location: Seattle, Washington, United States

🔹 Job Type: Hybrid

🔹 Category: Software Development

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for AI-driven customer experience solutions
• Conducting market research and competitive analysis to identify trends and opportunities
• Collaborating cross-functionally with product, sales, and customer success teams
• Creating impactful sales enablement materials and thought leadership content
• Measuring and optimizing marketing strategies using data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of customer experience, particularly in AI applications.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation

✅ Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve offerings

✅ Partner closely with product management to influence the product roadmap based on market insights and customer feedback

✅ Create compelling sales enablement materials, playbooks, and training to empower sales teams to effectively position and sell Customer Experience solutions

✅ Develop impactful content and thought leadership (e.g., white papers, case studies, blog posts, webinars) that educates and engages target audiences

✅ Work cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions

✅ Measure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes

ASSUMPTION: This role requires a high degree of collaboration, strategic thinking, and a strong analytical mindset to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies

Required Skills:

• Proven experience in developing and executing go-to-market strategies
• Strong storytelling and messaging skills, with the ability to distill complex concepts into clear, compelling narratives
• Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth
• Deep understanding of customer experience, especially the use of AI in these use cases
• Proven ability to drive market research, competitive analysis, and positioning strategies
• Excellent project management skills, with the ability to lead cross-functional initiatives
• Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness

Preferred Skills:

• Experience marketing AI-powered or automation-driven Customer Experience solutions
• Background in customer experience, customer service platforms, big data analytics, or related domains
• Knowledge of enterprise software buying cycles and B2B marketing best practices

ASSUMPTION: Candidates with experience in AI-driven customer experience solutions and a strong analytical mindset will be particularly successful in this role.

💰 Compensation & Benefits

Salary Range: $124,500 - $227,000 USD per year

Benefits:

• Health Coverage
• Wellness Stipends
• Annual Experience Bonus

Working Hours: Full-time, with a hybrid work arrangement (3 days in the office per week)

ASSUMPTION: The salary range provided is based on market research for similar roles in the Seattle area and the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Experience Management

Company Size: 5,001-10,000 employees

Founded: 2002

Company Description:

• Qualtrics creates software that helps businesses deliver exceptional frontline experiences, build high-performing teams, and design products people love
• As the creators and stewards of the Experience Management category, Qualtrics serves over 19,000 clients globally
• The company is dedicated to bringing humanity, connection, and empathy back to business, working with industries such as retail, government, and healthcare

Company Specialties:

• Online survey software
• Market research
• Consumer feedback
• Employee feedback
• 360 evaluations
• NPS
• Panels
• VOC
• Customer experience
• Brand experience
• Employee experience
• Product experience
• Experience management
• Surveys
• Enterprise feedback management

Company Website: https://www.qualtrics.com/

ASSUMPTION: Qualtrics is a well-established company with a strong focus on customer experience and a commitment to innovation in the Experience Management category.

📊 Role Analysis

Career Level: Mid-level to senior-level role, with opportunities for growth and leadership development

Reporting Structure: This role reports directly to the Head of Product Marketing, CX

Work Arrangement: Hybrid, with 3 days in the office per week (Mondays, Thursdays, and one additional day selected by the organizational leader)

Growth Opportunities:

• Deepening industry expertise in customer experience and AI-driven solutions
• Leadership development through high-impact project ownership and strategic decision-making exposure
• Skill enhancement in thought leadership content creation and effective sales enablement strategies
• Cross-functional exposure to various teams, enhancing understanding of how different functions contribute to overall customer success
• Networking opportunities with industry leaders, peers, and customers, expanding professional network and perspective

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with thoughtfully designed work areas

Office Location(s): 1201 2nd Ave, Floors 15-27, Seattle, Washington 98101, US

Geographic Context:

• Seattle is a vibrant, tech-centric city with a strong focus on innovation and collaboration
• The office is located in the heart of downtown Seattle, offering easy access to public transportation, dining, and entertainment options
• The city is known for its mild climate, natural beauty, and outdoor recreation opportunities

Work Schedule: Full-time, with a hybrid work arrangement (3 days in the office per week)

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to maximize their productivity and work-life integration.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and situational interview with the hiring manager
• Case study or project presentation, followed by a Q&A session with the team
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Market research and competitive analysis skills
• Collaboration and cross-functional teamwork
• Data-driven decision-making and analytical mindset

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
• Be ready to discuss your experience with AI-driven customer experience solutions and your understanding of the market landscape
• Research Qualtrics' company culture and values, and be prepared to discuss how your personal values align with the company's mission

ATS Keywords: Product Marketing, Customer Experience, AI Solutions, Go-to-Market Strategy, Market Research, Sales Enablement, Cross-Functional Collaboration, Data Analysis, Storytelling, Project Management, Competitive Analysis, Customer Success, Thought Leadership, Analytical Mindset, Innovation, Empathy

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and market research expertise, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Google Analytics
• Tableau
• Microsoft Office Suite
• Slack
• Zoom

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Best Idea Wins
• Own It
• One Team, One Dream
• Systematic
• Transparency
• Innovation

Work Style:

• Collaborative and inclusive team environment
• Data-driven decision-making and continuous improvement
• Focus on results and impact, with a strong work ethic
• Empathetic and customer-centric approach
• Agile and adaptable, with a growth mindset

Self-Assessment Questions:

• How do you align with Qualtrics' company values, particularly "Customer Obsessed" and "Innovation"?
• How comfortable are you working in a hybrid work environment, balancing collaboration and flexibility?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Qualtrics' values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Balancing strategic thinking with tactical execution
• Adapting to changes in the market landscape and customer needs
• Collaborating effectively with cross-functional teams, including product, sales, and customer success
• Measuring and optimizing marketing strategies using data-driven insights

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and strategic mindset to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven customer experience solutions and the need to bridge the gap between product, sales, and customer success
• Compared to traditional product marketing roles, this position requires a deeper understanding of AI applications and the ability to drive innovation in the customer experience landscape
• Career path comparison: This role offers significant growth opportunities, with a clear path for career progression within the company

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on AI-driven customer experience solutions sets it apart.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-powered customer experience solution, including positioning, messaging, and differentiation
• Conducting market research and competitive analysis to identify trends and opportunities in the AI-driven customer experience landscape
• Creating a comprehensive sales enablement program, including playbooks, training, and collateral, to empower sales teams to effectively position and sell Customer Experience solutions

ASSUMPTION: These sample projects demonstrate the strategic thinking, market research, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for Customer Experience solutions?
• What are the key priorities for the first 30-60-90 days in this role?
• How does the team collaborate with other departments, such as product, sales, and customer success?
• What are the most significant challenges facing the Customer Experience market, and how does this role address them?
• How does Qualtrics support the growth and development of its employees?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
• Be ready to discuss your experience with AI-driven customer experience solutions and your understanding of the market landscape
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.