Product Marketing Manager (d/w/m)

📌 Core Information 🔹 Job Title: Product Marketing Manager (d/w/m) 🔹 Company: Scout24 🔹 Location: Berlin, Germany 🔹 Job Type: Hybrid 🔹 Category: Marketing 🔹 Date Posted: August 8, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site/Hybrid 🚀 Job Overview Key aspects of this role include: 1. Campaign Management: Developing and executing multi-channel marketing campaigns in collaboration with product and other marketing teams. 2. Stakeholder Management: Acting as a liaison between various stakeholders to ensure successful project implementation. 3. Non-Paid Channels: Focusing on non-paid marketing channels, such as email and app notifications, to drive engagement and conversions. 4. Performance Analysis: Evaluating campaign performance based on predefined KPIs and presenting insights to stakeholders. 5. AI Integration: Leveraging AI tools to enhance marketing strategies and stay ahead of industry trends. ASSUMPTION: This role requires a strong understanding of digital marketing, with a focus on non-paid channels and AI integration. Candidates should be comfortable working in a dynamic environment and collaborating with cross-functional teams. 📋 Key Responsibilities 🔹 Campaign Development & Execution: - Design and implement multi-channel marketing campaigns in collaboration with product and other marketing teams. - Manage end-to-end campaign lifecycle, from planning to execution and analysis. 🔹 Non-Paid Channel Management: - Develop and execute conversion-driven email campaigns and app push notifications. - Optimize onsite advertising and landing pages to improve performance and user experience. 🔹 Performance Analysis & Reporting: - Analyze campaign performance based on predefined KPIs. - Create comprehensive reports and present findings to stakeholders. ASSUMPTION: The successful candidate will have a proven track record in developing and executing marketing campaigns, with a strong focus on non-paid channels. They should be comfortable working with data and using it to inform decision-making. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Proven experience (2-5 years) in marketing, with a focus on digital campaigns and non-paid channels. Required Skills: - Proficiency in German and English (fluent). - Strong analytical skills and data-driven mindset. - Experience with AI tools in marketing. - Familiarity with the real estate industry (preferred). Preferred Skills: - Experience with marketing automation tools. - Knowledge of the German real estate market. ASSUMPTION: Candidates should have a solid foundation in marketing, with a focus on digital campaigns and non-paid channels. Experience with AI tools and the real estate industry is a plus. 💰 Compensation & Benefits Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for the role and location). Benefits: - Competitive salary package and bonus. - Flexible working hours and hybrid work model. - Relocation support and employee plus membership. - Monthly learning time, online courses, structured feedback, and lunch & learn events. - Family support services and pet-friendly workplace. - Public transport subsidy and sustainability commitment. - Pension scheme and health coaching. - Regular health checks. ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are tailored to support work-life balance and employee well-being. 📌 Applicant Insights 🔍 Company Context Industry: Real estate technology and services. Company Size: Medium (51-200 employees). Founded: 2004. Company Description: Scout24 is a leading online marketplace for real estate in Germany and Austria, focusing on connecting private property owners, buyers, and renters. The company aims to revolutionize the real estate market by building a digital ecosystem that brings together house buyers, sellers, and tenants. Company Specialties: - Real estate marketplace. - AI-driven property valuation. - Data-driven insights and analytics. Company Website: ASSUMPTION: Scout24's focus on technology and data-driven insights sets it apart in the real estate industry. Candidates should be comfortable working in a dynamic, tech-focused environment. 📊 Role Analysis Career Level: Mid-level marketing role with potential for growth. Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing or a similar role. Work Arrangement: Hybrid work model, with a mix of on-site and remote work. Growth Opportunities: - Potential to take on additional responsibilities and grow within the marketing team. - Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business. ASSUMPTION: This role offers opportunities for career growth and development within the marketing team and the broader organization. 🌍 Location & Work Environment Office Type: Hybrid work model, with a mix of on-site and remote work. Office Location: Berlin, Germany. Geographic Context: - Berlin is the capital and largest city in Germany, with a vibrant tech industry and a diverse cultural scene. - The city offers a high quality of life, with numerous parks, museums, and entertainment options. Work Schedule: Flexible working hours, with a focus on results and productivity. ASSUMPTION: Berlin's dynamic tech industry and high quality of life make it an attractive location for professionals. The hybrid work model offers flexibility and work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening. 3. On-site or virtual interview with the hiring manager and/or team members. 4. Final round interview with senior leadership. Key Assessment Areas: - Marketing expertise and campaign management skills. - Data analysis and reporting capabilities. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences. - Prepare for behavioral and situational interview questions that focus on your marketing and data analysis skills. - Research the company and industry to demonstrate your understanding and enthusiasm for the role. ATS Keywords: Product marketing, campaign management, non-paid channels, email marketing, app push notifications, onsite advertising, landing page optimization, A/B testing, data analysis, stakeholder management, AI tools, German language proficiency, English language proficiency, real estate industry experience. ASSUMPTION: The interview process will focus on assessing the candidate's marketing and data analysis skills, as well as their cultural fit with the company. Candidates should be prepared to discuss their marketing strategies and experiences in detail. 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot, Marketo). - Email marketing platforms (e.g., Mailchimp, SendGrid). - Analytics tools (e.g., Google Analytics, Mixpanel). - AI tools (e.g., Google AI Studio, Claude). - Project management tools (e.g., Asana, Trello). ASSUMPTION: The successful candidate will have experience with marketing automation tools, email marketing platforms, and analytics tools. Familiarity with AI tools and project management tools is a plus. 👔 Cultural Fit Considerations Company Values: - Customer-centricity. - Innovation and continuous improvement. - Collaboration and teamwork. - Integrity and transparency. - Diversity, equity, and inclusion. Work Style: - Dynamic and fast-paced. - Data-driven and results-oriented. - Collaborative and team-focused. - Open and transparent communication. Self-Assessment Questions: 1. How do you approach continuous learning and improvement in your marketing strategies? 2. Can you provide an example of a successful marketing campaign you've managed, and how you optimized it based on data analysis? 3. How do you ensure effective collaboration with cross-functional teams, and how do you handle conflicts or differing opinions? ASSUMPTION: Candidates should be able to demonstrate their alignment with Scout24's values and work style, with a strong focus on data-driven marketing strategies and effective team collaboration. 🛑 Potential Challenges 1. Market Competition: The real estate market in Germany is competitive, with established players and new entrants. The successful candidate will need to stay informed about industry trends and competitors' strategies. 2. AI Integration: While AI tools offer significant potential for marketing, they also present challenges in terms of data privacy and ethical considerations. The candidate should be comfortable navigating these complexities. 3. Work-Life Balance: The hybrid work model and focus on results may require flexible working hours and occasional overtime. The candidate should be prepared to manage their time effectively and maintain a healthy work-life balance. 📈 Similar Roles Comparison 1. Product Marketing Manager (Tech Industry): This role may require more technical knowledge and a stronger focus on product marketing within a tech company. 2. Senior Marketing Manager (Real Estate Industry): This role may involve more strategic planning and less hands-on campaign management, with a broader scope across the organization. 3. Digital Marketing Specialist (E-commerce): This role may focus more on online marketing channels and e-commerce strategies, with less emphasis on non-paid channels and AI integration. ASSUMPTION: Candidates should be aware of the unique aspects of this role compared to similar positions in the industry, and be prepared to discuss how their skills and experiences make them a strong fit for this specific opportunity. 📝 Sample Projects 1. Email Marketing Campaign: Develop and execute an email marketing campaign targeting private property owners, with personalized content and dynamic segmentation based on user behavior and property data. 2. App Push Notification Strategy: Implement a push notification strategy to re-engage inactive users and promote new features or services within the ImmoScout24 app. 3. Onsite Advertising Optimization: Conduct A/B testing to optimize onsite advertising placements and improve conversion rates for targeted user segments. ASSUMPTION: These sample projects illustrate the candidate's ability to develop and execute marketing strategies tailored to specific user segments and channels, with a focus on data-driven optimization. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most challenging aspects of this role, and how they can be addressed? 2. Team Structure: How does the marketing team collaborate with other departments, such as product and sales? 3. AI Integration: How does the company plan to leverage AI tools in marketing, and what are the potential challenges and opportunities? 4. Career Growth: What opportunities are there for professional development and career advancement within the marketing team and the broader organization? 5. Company Culture: How does the company support work-life balance and employee well-being, especially in a hybrid work environment? ASSUMPTION: These interview questions will help the candidate better understand the role's requirements, the company's marketing strategies, and the opportunities for professional growth and development. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on marketing campaign management, non-paid channels, and AI integration. 3. Prepare for the interview process by researching the company, industry trends, and marketing strategies. 4. Follow up with the hiring manager after the interview, expressing your enthusiasm for the role and addressing any remaining questions or concerns. 5. If selected for the final round, be prepared to present a marketing campaign proposal or case study that demonstrates your skills and approach to digital marketing. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.