Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Zenchef

🔹 Location: Paris, Île-de-France, France & Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product features
• Crafting persuasive product positioning and messaging
• Collaborating cross-functionally with product, marketing, sales, and customer success teams
• Creating engaging content and sales enablement materials
• Analyzing campaign performance and optimizing strategies

ASSUMPTION: This role requires a strong understanding of B2B SaaS products and a data-driven approach to decision-making. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Understand and articulate customer needs, translating complex product features into simple, compelling narratives

✅ Develop and execute go-to-market strategies for new product features and enhancements

✅ Leverage data and customer insights to craft persuasive product positioning and messaging

✅ Work cross-functionally with and within product teams to implement product marketing strategies

✅ Create compelling sales and marketing collateral and tools that effectively communicate the unique benefits of Zenchef's products

✅ Measure and analyze the effectiveness of product marketing initiatives and campaigns, iterating and improving upon them over time

ASSUMPTION: This role requires strong communication and storytelling skills, as well as the ability to work effectively with various teams to drive product adoption and revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of experience in a similar role, with a specific focus on the B2B SaaS industry

Required Skills:

• Proven experience in product marketing for B2B SaaS products
• Strong communication and storytelling skills
• Data-driven approach to decision-making
• Ability to thrive in a fast-paced, dynamic environment
• Fluency in English

Preferred Skills:

• Experience with marketing automation tools
• Passion for the intersection of Food & Tech
• Experience working in a digital product organization

ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a strong understanding of product marketing strategies and methodologies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €65,000 - €70,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the B2B SaaS industry)

Benefits:

• Bright office in Amsterdam's Jordaan district with a sun-drenched roof terrace and in-house bar & restaurant
• Daily restaurant-worthy lunches from in-house chef Roel Paping
• 30 vacation days and 3 months working abroad
• Pension Plan
• Hybrid work environment
• All necessary tools for high performance
• Monthly well-being budget
• Swapfiets to bike around Amsterdam or commuting allowance

Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 5-10 years of experience in the B2B SaaS industry. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurant technology and management software

Company Size: Medium (20,000+ restaurants served)

Founded: 2014 (9 years ago)

Company Description:

• Empowers over 20,000 European restaurants with a platform that streamlines reservations, optimizes table management, and fosters lasting connections
• Offers a suite of features enhancing the entire dining journey, turning first-time diners into loyal regulars
• Mission is to create memorable dining moments, with a vision for a restaurant industry where technology brings people together at the table

Company Specialties:

• Restaurant management software
• Reservation and table management
• Customer relationship management
• Marketing and analytics tools

Company Website: https://www.zenchef.com/

ASSUMPTION: Zenchef is a medium-sized company focused on providing technology solutions to the restaurant industry. They prioritize craftsmanship, long-term success, and employee development.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a leadership role

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: Hybrid, with a bright office in Amsterdam's Jordaan district and the option to work remotely

Growth Opportunities:

• Potential to take on more responsibility and leadership within the marketing team
• Opportunity to work on high-impact projects and drive revenue growth
• Possibility to gain experience in a fast-growing, international company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Bright, modern office with a sun-drenched roof terrace and in-house bar & restaurant

Office Location(s): Paris, Île-de-France, France & Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Paris: A major European city with a thriving restaurant scene and a rich cultural heritage
• Amsterdam: A vibrant, multicultural city with a strong focus on innovation and technology

Work Schedule: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The work environment at Zenchef is dynamic, collaborative, and focused on driving growth and success. The company offers a hybrid work arrangement, allowing employees to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and/or team members
• Final round with the Head of Marketing or a similar role

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and storytelling skills
• Data-driven approach to decision-making
• Cultural fit and alignment with Zenchef's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful product marketing campaigns you've led in the past
• Research Zenchef's products and understand their unique value proposition

ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategies, Customer Insights, Data-Driven Decision Making, Collaboration, Sales Enablement, Marketing Collateral, Campaign Performance, Product Positioning, Customer Understanding

ASSUMPTION: The application process at Zenchef is designed to assess candidates' skills and cultural fit. Successful candidates will have a strong background in product marketing and a passion for driving growth and success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Product Marketing Manager will be expected to have experience with marketing automation tools and be comfortable using a variety of project management and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Craft: Prioritize quality and attention to detail in all aspects of the business
• Thrive: Foster a culture of continuous growth and development
• Heart: Celebrate unity and cherish the moments we share together

Work Style:

• Collaborative and cross-functional, with a focus on driving growth and success
• Data-driven and results-oriented, with a focus on continuous improvement
• Dynamic and fast-paced, with a focus on innovation and adaptability

Self-Assessment Questions:

• Do you have a deep understanding of B2B SaaS products and a data-driven approach to decision-making?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you share Zenchef's commitment to craftsmanship, long-term success, and employee development?

ASSUMPTION: Successful candidates will be comfortable working in a dynamic, collaborative environment and share Zenchef's commitment to craftsmanship, long-term success, and employee development.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
• Collaborating with cross-functional teams may require strong communication and interpersonal skills
• Driving revenue growth and user adoption may require a deep understanding of the B2B SaaS market and competitive landscape
• Working in a hybrid environment may require strong self-motivation and time management skills

ASSUMPTION: The Product Marketing Manager role at Zenchef presents significant opportunities for growth and success, but also comes with its own set of challenges and demands.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on product marketing and go-to-market strategies for B2B SaaS products
• This role requires a strong understanding of the B2B SaaS market and competitive landscape, as well as a data-driven approach to decision-making
• Career path for this role may include progression into leadership or management positions within the marketing team or broader organization

ASSUMPTION: This role is unique in its focus on product marketing for B2B SaaS products and offers significant opportunities for growth and success within the marketing team or broader organization.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new restaurant management feature, including messaging, collateral, and launch plan
• Conducting market research and customer interviews to inform product positioning and messaging
• Creating sales enablement materials, such as presentation templates, product demos, and customer success stories

ASSUMPTION: The Product Marketing Manager role at Zenchef involves a wide range of projects and initiatives, from go-to-market strategies and market research to sales enablement and customer success.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does the marketing team collaborate with product, sales, and customer success teams to drive growth and user adoption?
• What are the biggest challenges facing the restaurant technology industry, and how does Zenchef plan to address them?
• How does Zenchef support the professional development and growth of its employees?
• What is the company's long-term vision for the Product Marketing Manager role, and how does this role fit into that vision?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success at Zenchef.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful product marketing campaigns you've led in the past
• Research Zenchef's products and understand their unique value proposition
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.