📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Aviva
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (London)
🚀 Job Overview
Key aspects of this role include:
- Owning the core product collateral suite to support commercial objectives and reflect investment messaging
- Managing product web pages and sales aids to ensure they are engaging, up-to-date, and compliant
- Driving efficiencies through technology and process enhancements to contribute to the effectiveness of the marketing team
- Collaborating with stakeholders to gather and incorporate feedback into product marketing materials
- Working in a dynamic and fast-paced environment within the asset management industry
ASSUMPTION: This role requires a motivated and detail-oriented individual with experience in product marketing, preferably within the asset management or financial services industry. The ideal candidate will have a strong willingness to learn and grow in this role.
📋 Key Responsibilities
✅ Own and manage the core product collateral suite to ensure it supports commercial objectives and reflects investment and solution messaging
✅ Manage and operationalize product web pages and sales aids, ensuring they are engaging, up-to-date, and compliant with industry standards
✅ Drive efficiencies using technology and process enhancements to contribute to the effectiveness of the marketing team
✅ Collaborate with stakeholders to gather and incorporate feedback into product marketing materials
✅ Stay up-to-date with regulatory requirements and ensure marketing materials are compliant
ASSUMPTION: The successful candidate will have experience in product marketing, familiarity with marketing automation tools and content management systems, and strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing, preferably within the asset management or financial services industry
Required Skills:
- Excellent project management skills
- Strong attention to detail
- Creative thinker with a keen eye for detail
- Good understanding of regulatory requirements and compliance in marketing
- Familiarity with marketing automation tools and content management systems (a plus)
Preferred Skills:
- Experience in the asset management industry
- Fluency in additional languages (a plus)
ASSUMPTION: The ideal candidate will have a strong willingness to learn and grow in this role, with a focus on continuous improvement and adaptation to new technologies and processes.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Product Marketing Manager with 2-5 years of experience in London)
Benefits:
- Generous pension scheme (Aviva will contribute up to 14%)
- Eligibility for annual performance bonus
- Family friendly parental and carer’s leave
- Generous holiday entitlement (up to 25 days plus bank holidays, with the option to buy/sell up to 5 additional days)
- Up to 40% discount for Aviva products
- Aviva-funded Private Medical Benefit
- Brilliant flexible benefits (including electric cars)
- Aviva Matching Share Plan and Save As You Earn scheme
- 21 volunteering hours per year
Working Hours: Full-time (37.5 hours per week), with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 2-5 years of experience in London. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Aviva is a leading Insurance, Wealth & Retirement business, operating in a highly competitive and regulated market.
Company Size: Aviva is a large organization with over 10,000 employees globally, offering a range of career development opportunities and a diverse work environment.
Founded: Aviva was founded in 1696 and has since grown to become one of the world's leading insurance companies.
Company Description:
- Aviva is committed to being with its customers for a better tomorrow, providing a wide range of insurance, investment, and retirement products and services
- The company is focused on delivering sustainable value to its customers, shareholders, and communities
- Aviva is dedicated to creating a diverse and inclusive workplace, where everyone can be themselves and contribute to the company's success
Company Specialties:
- Retirement
- Investments
- Insurance
- Health
- Insurtech
- Protection
- and Wealth
Company Website: www.aviva.com
ASSUMPTION: Aviva's large size and diverse range of products and services offer applicants a wide range of career development opportunities and the chance to work on high-impact projects.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in product marketing, seeking to advance their career in a dynamic and fast-paced environment.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with various stakeholders across the organization.
Work Arrangement: This role is a hybrid position, requiring the successful candidate to work on-site in London for 2 days per week, with the remaining days worked remotely.
Growth Opportunities:
- Progression to a senior role within the product marketing team or related functions
- Broadening of skills and experience through working on diverse projects and collaborating with various teams
- Access to learning and development opportunities to support career growth and progression
ASSUMPTION: The successful candidate will have the opportunity to work on high-impact projects, collaborate with diverse teams, and develop their skills and experience in a supportive and inclusive work environment.
🌍 Location & Work Environment
Office Type: Aviva's London office is a modern and collaborative workspace, designed to foster creativity and innovation.
Office Location(s): 80 Fenchurch Street, London, EC3M 4AE, United Kingdom
Geographic Context:
- London is a vibrant and multicultural city, offering a wide range of cultural, social, and recreational opportunities
- The city is well-connected by public transportation, making it easy to commute to and from the office
- Aviva's office is located in the heart of the City of London, providing easy access to various amenities and attractions
Work Schedule: The working hours for this role are typically 9:00 AM to 5:30 PM, Monday to Friday, with flexibility to work from home for some days of the week.
ASSUMPTION: The successful candidate will enjoy working in a dynamic and fast-paced environment, collaborating with diverse teams, and contributing to the company's success in a supportive and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- First-round interview with the hiring manager
- Second-round interview with the team or additional stakeholders
- Final-round interview with senior leadership
Key Assessment Areas:
- Product marketing experience and skills
- Regulatory compliance knowledge
- Project management and organizational skills
- Cultural fit and alignment with Aviva's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Demonstrate your understanding of the asset management industry and regulatory requirements
- Prepare examples of your past projects and achievements to showcase your skills and experience
- Research Aviva's company culture and values to ensure a strong cultural fit
ATS Keywords: Product Marketing, Asset Management, Financial Services, Marketing Automation, Content Management, Regulatory Compliance, Stakeholder Management, Project Management
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the volume of applications received. Applicants should be prepared to adapt their approach based on the feedback and guidance provided throughout the process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Content management systems (e.g., Adobe Experience Manager, Sitecore)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The successful candidate will have experience with marketing automation tools and content management systems, as well as strong project management skills to manage multiple priorities effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- One team
- Never settle
- Respect everyone
- Reimagine tomorrow
Work Style:
- Collaborative and inclusive
- Dynamic and fast-paced
- Focused on continuous improvement
- Committed to delivering high-quality work
Self-Assessment Questions:
- Do you have experience working in a fast-paced and collaborative environment?
- Are you comfortable managing multiple priorities and deadlines?
- Do you have a strong attention to detail and a keen eye for creativity?
- Are you committed to delivering high-quality work and continuously improving your skills and experience?
ASSUMPTION: The successful candidate will be a strong cultural fit for Aviva, with a collaborative and inclusive work style, a focus on continuous improvement, and a commitment to delivering high-quality work.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating regulatory requirements and ensuring marketing materials are compliant
- Collaborating with diverse stakeholders and incorporating feedback into product marketing materials
- Adapting to new technologies and processes as the role and industry evolve
ASSUMPTION: The successful candidate will be able to thrive in a dynamic and fast-paced environment, managing multiple priorities effectively and adapting to new technologies and processes as needed.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a focus on the asset management industry and regulatory compliance
- Aviva's large size and diverse range of products and services provide opportunities for career development and growth
- This role is suitable for a mid-level marketing professional seeking to advance their career in a dynamic and fast-paced environment
ASSUMPTION: Applicants should consider their career goals and the opportunities for growth and development when comparing this role to other product marketing positions in the industry.
📝 Sample Projects
- Developing and managing product web pages and sales aids for a new investment fund
- Collaborating with stakeholders to gather and incorporate feedback into product marketing materials for an existing fund
- Conducting market research and analysis to inform product marketing strategies and tactics
ASSUMPTION: The successful candidate will have experience working on similar projects and be able to demonstrate their skills and experience through specific examples.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Aviva support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Aviva foster a culture of inclusion and diversity?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Aviva Career Portal
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past projects and achievements to showcase your skills and experience
- Research Aviva's company culture and values to ensure a strong cultural fit
- Follow up with the hiring team one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
