📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Thales
🔹 Location: Austin, Texas, United States
🔹 Job Type: Hybrid
🔹 Category: Product Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and developing product positioning and go-to-market plans
- Collaborating with cross-functional teams to support product launches and integrated marketing campaigns
- Creating clear, differentiated positioning and messaging for assigned products
- Planning and executing product launches in coordination with various teams
- Developing and maintaining a wide range of marketing and enablement content
ASSUMPTION: This role requires a strong understanding of both technical and business aspects of products, as well as excellent communication skills to translate complex features into clear business value.
📋 Key Responsibilities
✅ Develop clear, differentiated positioning and messaging for assigned products
✅ Plan and execute product launches in coordination with Product Management, Partner Marketing, Marketing Campaigns, and Sales Enablement
✅ Create and maintain a wide range of marketing and enablement content, including solution briefs, whitepapers, presentations, sales tools, and web content
✅ Work with Sales Enablement, Partner, and Channel teams to develop content and tools that communicate value propositions and support sales conversations
✅ Conduct ongoing analysis of customer needs, market trends, and competitor offerings to inform positioning, messaging, and enablement
✅ Maintain and update relevant product pages on the company website, including messaging, calls to action, and content alignment with campaigns and lead generation activities
ASSUMPTION: This role involves a high degree of collaboration with various teams, requiring strong project management and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, communications, or a related field
Experience: 5-7+ years of product marketing experience in a technical field, preferably cybersecurity or data protection products
Required Skills:
- Strong written and verbal communication skills
- Proven ability to translate complex technical features into clear business value
- Experience with social media marketing for B2B audiences
- Strong project management skills
- Comfortable working cross-functionally to drive product positioning, messaging, and go-to-market activities
Preferred Skills:
- Experience in cybersecurity, cloud, or data protection
- Familiarity with emerging technologies such as post-quantum cryptography (PQC), AI, and cloud key management
- Experience with video/audio presentation tools
- Familiarity with sales enablement tools and CRM systems
- Proven ability to drive thought leadership by creating insightful content on relevant security topics
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the company and the job responsibilities.
💰 Compensation & Benefits
Salary Range: 148,332.00 - 247,098.13 USD Annual (Total Target Cash)
Benefits:
- Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
- Retirement Savings Plan with company contribution and match, and no vesting period
- Company paid holidays and Paid Time Off
- Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing and industry standards for similar roles. The actual salary may vary based on factors such as the candidate's experience, skills, and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Thales operates in the defense and space manufacturing industry, focusing on advanced technologies for defense, aerospace, and cyber & digital sectors. The company invests heavily in research and development, particularly in critical environments such as Artificial Intelligence, cybersecurity, quantum, and cloud technologies.
Company Size: Thales is a large organization with over 83,000 employees globally, providing ample opportunities for career growth and development.
Founded: Thales was founded in 1893 and has since grown into a global leader in its industry.
Company Description:
- Thales is a global leader in advanced technologies for the defense, aerospace, and cyber & digital sectors
- The company invests more than €4 billion per year in Research & Development in key areas, particularly for critical environments
- Thales has more than 83,000 employees in 68 countries and generated sales of €20.6 billion in 2024
Company Specialties:
- Aerospace
- Defence
- Security
- Space
- Cybersecurity
- Big Data
- IoT
- Connectivity
- Artificial Intelligence
- Digital
- Systems
- and Software
Company Website: http://www.thalesgroup.com/
ASSUMPTION: Thales is a large, multinational corporation with a strong focus on innovation and technology. This role may offer opportunities to work on cutting-edge projects and collaborate with experts in various fields.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of relevant experience in product marketing and a strong understanding of technical products and business value.
Reporting Structure: The Product Marketing Manager will likely report to the Head of Product Marketing or a similar role within the marketing organization.
Work Arrangement: This is a hybrid role, requiring on-site presence a few days per week, with the rest of the time working remotely.
Growth Opportunities:
- As a large organization, Thales offers numerous opportunities for career progression and internal mobility
- This role provides exposure to various aspects of product marketing, enabling the development of a broad skill set
- With the company's focus on emerging technologies, there may be opportunities to specialize in specific areas as they grow
ASSUMPTION: Given the company's size and focus on innovation, there are likely numerous opportunities for professional development and career growth within Thales.
🌍 Location & Work Environment
Office Type: Thales' Austin office is a modern, collaborative workspace designed to facilitate innovation and creativity.
Office Location(s): 10000 Research Blvd #300, Austin, TX 78759, United States
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant tech industry, live music scene, and outdoor activities
- Austin has a humid subtropical climate, with mild winters and hot summers
Work Schedule: The work schedule for this hybrid role is likely to be Monday to Friday, with specific hours to be determined based on team and project needs.
ASSUMPTION: Austin offers a high quality of life, with a diverse range of cultural, recreational, and professional opportunities. The city's tech industry provides ample networking and career advancement prospects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Technical understanding of cybersecurity and data protection products
- Communication skills and ability to translate complex features into business value
- Project management and organizational skills
- Cultural fit and alignment with Thales' values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Thales' products and the cybersecurity industry
- Showcase your ability to translate technical features into clear business value in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
ATS Keywords: Product Marketing, Cybersecurity, Data Protection, Technical Understanding, Business Value, Go-to-Market, Content Creation, Sales Enablement, Market Analysis, Project Management, Communication Skills, Social Media Marketing, Emerging Technologies, Thought Leadership, Creative Tools Familiarity, Marketing Automation
ASSUMPTION: Thales uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is properly routed and considered.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo)
- CRM systems (e.g., Salesforce)
- Sales enablement tools (e.g., Seismic)
- Video/audio presentation tools (e.g., Vimeo, Camtasia)
- Creative tools (e.g., Adobe, Canva)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the team's needs and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Sustainability
- Trust
- Excellence
Work Style:
- Collaborative and cross-functional
- Innovative and forward-thinking
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Thales' values, particularly in terms of customer focus, innovation, and trust?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have strong analytical and problem-solving skills, and are you comfortable using data to inform decision-making?
- Are you adaptable and responsive to change, particularly in a fast-paced, innovative organization like Thales?
ASSUMPTION: Thales places a strong emphasis on cultural fit and alignment with the company's values. Candidates who demonstrate a clear understanding of and commitment to these values are likely to be more successful in the hiring process.
⚠️ Potential Challenges
- Working with complex, technical products may require a steep learning curve
- Balancing multiple projects and priorities may be challenging, given the cross-functional nature of the role
- The hybrid work arrangement may present challenges in terms of maintaining work-life balance and managing remote work responsibilities
- Thales is a large organization with a complex structure, which may present challenges in terms of navigating internal processes and building relationships
ASSUMPTION: While Thales offers numerous opportunities for professional development and career growth, candidates should be prepared to face challenges and adapt to the organization's unique dynamics.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a deeper understanding of technical products and a stronger focus on cybersecurity and data protection
- Thales' emphasis on innovation and emerging technologies may provide unique opportunities for professional development and career growth
- As a large organization, Thales offers more extensive resources and career progression paths compared to smaller companies in the industry
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry. The unique aspects of Thales and this role may present distinct advantages and challenges.
📝 Sample Projects
- Developing a go-to-market plan for a new Hardware Security Module (HSM) product, including positioning, messaging, and launch activities
- Creating a thought leadership campaign on the importance of post-quantum cryptography (PQC) in securing critical infrastructure
- Designing and implementing a social media marketing strategy to raise awareness of Thales' data protection solutions among C-level executives
ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager at Thales might work on, highlighting the role's focus on technical products, innovation, and thought leadership.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap and how this role fits into the overall product strategy?
- How does the marketing organization support product launches and integrated marketing campaigns at Thales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Thales support the professional development and career growth of its employees?
- What are the most challenging aspects of working in a hybrid role at Thales, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Research Thales' products and the cybersecurity industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
