🔹 Job Title: Product Marketing Manager, DSP
🔹 Company: Yahoo
🔹 Location: United States of America
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the ad tech industry and the ability to work effectively with cross-functional teams.
✅ Develop product positioning and messaging that clearly articulates the benefits and differentiation of Yahoo’s ad tech suite of advertiser solutions and partnerships
✅ Own GTM for Yahoo’s B2B releases
✅ Own messaging, positioning, high level product marketing strategy, and thought leadership for Yahoo’s demand side capabilities
✅ Collaborate with internal teams on education and evangelism
✅ Be a valued SME for the organization on advertiser related topics and the competitive landscape
✅ Contribute to the development of sales enablement materials and communications
✅ Provide industry insight to product, sales and marketing
✅ Drive go-to-market strategy and positioning for DSP supply capabilities, with a focus on maximizing value from new and existing supply partnerships
✅ Lead product marketing for Yahoo Creative by developing compelling messaging and enabling sales teams to unlock the full potential of our creative solutions for agencies and brands
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and attention to detail.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of product marketing experience leading GTM for a tech company or related field
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
Salary Range: $102,000.00 - $212,500.00/yr
Benefits:
Working Hours: 40 hours per week, with flexible hybrid work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on factors such as location and individual qualifications.
Industry: Yahoo operates in the internet and technology industry, serving as a trusted guide for hundreds of millions of people globally through its portfolio of iconic products.
Company Size: Yahoo is a mid-sized company with 5,001-10,000 employees, providing a mix of corporate structure and opportunities for growth.
Founded: Yahoo was founded in 1994 and has since grown to become a leading global technology company.
Company Description:
Company Specialties:
Company Website: www.yahooinc.com
ASSUMPTION: Yahoo's focus on innovation and technology makes it an exciting place to work for individuals interested in the digital landscape.
Career Level: This role is at the mid-level of the career ladder, offering opportunities for growth and development.
Reporting Structure: The Product Marketing Manager, DSP reports to the Director of Product Marketing.
Work Arrangement: This role offers flexible hybrid work options, allowing for a balance between remote work and in-person collaboration.
Growth Opportunities:
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for both professional growth and immediate impact.
Office Type: Yahoo offers flexible hybrid work options, with a mix of remote work and in-person collaboration.
Office Location(s): Yahoo’s headquarters is located in New York, NY, with additional offices and remote employees worldwide.
Geographic Context:
Work Schedule: This role follows a standard 40-hour workweek, with flexible hybrid work options.
ASSUMPTION: Yahoo’s flexible work arrangements and global presence provide opportunities for a diverse and dynamic work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, GTM Strategy, Messaging, Positioning, Project Management, Collaboration, Creative Services, Sales Enablement, Industry Insight, Problem Solving, Attention to Detail, Writing Skills, Presentation Skills, Self-Starter, Cross-Functional Team Leadership
ASSUMPTION: Yahoo’s application process is designed to assess your skills and cultural fit, with a focus on your product marketing experience and relevant qualifications.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and project, but strong proficiency in project management, presentation, and writing tools is essential.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Yahoo values innovation, collaboration, and a customer-centric approach, making it an ideal fit for individuals who thrive in dynamic and creative environments.
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic and fast-paced environment.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on the ad tech industry and Yahoo’s global presence.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring strong product marketing skills and the ability to work effectively with cross-functional teams.
ASSUMPTION: These interview questions are designed to provide insight into the role, team dynamics, and growth opportunities, allowing you to make an informed decision about the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.