Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Essity

🔹 Location: Gothenburg, Västra Götaland County, Sweden

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Gothenburg, Sweden) with hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans for orthopedic and incontinence products
• Collaborating with Nordic Brand Managers and local marketing teams
• Supporting sales teams with product knowledge, marketing materials, and customer communication
• Leveraging digital marketing skills to create and activate campaigns

ASSUMPTION: This role requires a strong understanding of B2B marketing within the medical technology sector, with a focus on orthopedics and incontinence products. Experience in consumer marketing and apothecary is a plus.

📋 Key Responsibilities

✅ Develop and execute marketing plans for orthopedic and incontinence products, focusing on hospitals and pharmacies

✅ Collaborate with Nordic Brand Managers and local marketing teams to create and activate marketing campaigns

✅ Support sales teams with product knowledge, training materials, customer communication, and product inquiries

✅ Support tender processes and pharmacy registrations

✅ Create and activate local media plans

✅ Launch new products according to plan

✅ Adapt and update product and marketing materials for the Swedish market

✅ Develop and activate digital marketing campaigns

ASSUMPTION: This role requires strong project management, communication, and collaboration skills to successfully execute marketing plans and support sales teams.

🎯 Required Qualifications

Education: University degree in marketing, business administration, or a related field

Experience: Proven experience as a Product Marketing Manager, Brand Manager, or similar role within the medical technology sector, with a focus on B2B marketing

Required Skills:

• Proven experience in B2B marketing within the medical technology sector
• Strong commercial acumen and digital marketing skills
• Excellent communication and collaboration skills
• Proven ability to develop and execute marketing plans
• Fluency in Swedish and English

Preferred Skills:

• Experience in orthopedics and/or incontinence products
• Experience in consumer marketing and apothecary
• Experience with tender processes and pharmacy registrations

ASSUMPTION: Candidates with experience in the medical technology sector and a strong understanding of B2B marketing will be best suited for this role.

💰 Compensation & Benefits

Salary Range: SEK 45,000 - 60,000 per month (based on industry standards for mid-senior level marketing roles in Sweden)

Benefits:

• Flexible hybrid work arrangement
• Competitive pension and insurance plans
• Employee discounts on Essity products
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Sweden. Actual salary may vary depending on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Essity is a globally leading hygiene and health company, operating in the manufacturing sector. They specialize in personal care, baby care, incontinence care, feminine care, and medical solutions.

Company Size: Essity has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Essity's roots trace back to 1849, with its current form established in 1975 through the acquisition of the Swedish company Mölnlycke.

Company Description:

• Essity is a globally leading hygiene and health company, dedicated to improving well-being through innovative and sustainable products
• The company's mission is to break barriers to well-being, enabling customers and consumers to lead fuller lives at all stages of life
• Essity offers a winning culture motivated by a powerful purpose, empowering employees to excel together and reach their full potential

Company Specialties:

• Personal care
• Baby care
• Incontinence care
• Feminine care
• Medical solutions
• Baby diapers
• Away from home tissue
• Consumer tissue
• Medtech

Company Website: http://www.essity.com/Careers/

ASSUMPTION: Essity's large size and global presence offer extensive career growth opportunities and a diverse work environment.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the local marketing manager and collaborates with Nordic Brand Managers and various sales teams.

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Chance to work on diverse product categories and brands within the Essity portfolio
• Opportunities to develop skills in digital marketing, project management, and cross-functional collaboration

ASSUMPTION: This role offers strong growth potential within Essity's diverse product portfolio and global presence.

🌍 Location & Work Environment

Office Type: Essity's Gothenburg office is a hybrid work environment, offering both on-site and remote work options.

Office Location(s): Mölndals bro 2, Göteborg, Västra Götaland County 431 34, Sweden

Geographic Context:

• Gothenburg is Sweden's second-largest city, offering a vibrant cultural scene, historic architecture, and a high quality of life
• The city is known for its innovative industries, including life sciences, information technology, and cleantech
• Gothenburg has a mild coastal climate, with warm summers and relatively mild winters

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: Essity's Gothenburg office offers a modern and collaborative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the local marketing manager and Nordic Brand Managers
• Final interview with the local marketing director

Key Assessment Areas:

• Marketing and digital marketing skills
• Commercial acumen and strategic thinking
• Communication and collaboration skills
• Problem-solving and project management abilities
• Cultural fit and alignment with Essity's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and digital marketing skills, as well as experience in the medical technology sector
• Prepare examples of successful marketing campaigns or projects you've led to demonstrate your skills and experience
• Research Essity's products, brands, and company culture to show your enthusiasm and understanding of the role

ATS Keywords: Product Marketing, Brand Management, B2B Marketing, Medical Technology, Digital Marketing, Project Management, Commercial Experience, Marketing Planning, Portfolio Management, Customer Communication, Incontinence Care, Orthopedics, Apothecary, Tender Processes, Pharmacy Registrations

ASSUMPTION: Essity's application process is designed to assess candidates' marketing and digital marketing skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Digital marketing tools (e.g., Google Analytics, social media management platforms)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing automation, digital marketing, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovate for Good: Essity is committed to driving positive change through sustainable innovations that improve well-being for people and the planet
• Excel Together: Essity fosters a collaborative and inclusive work environment, where employees support and learn from one another to achieve collective success
• Be You with Us: Essity celebrates diversity and encourages employees to bring their unique perspectives and experiences to work, creating a culture of belonging and inclusion

Work Style:

• Essity offers a hybrid work arrangement, combining on-site and remote work to promote flexibility and work-life balance
• The company encourages employees to take initiative, be proactive, and continuously develop their skills and knowledge
• Essity values open communication, active listening, and constructive feedback to create a positive and supportive work environment

Self-Assessment Questions:

• Do you share Essity's commitment to driving positive change through sustainable innovations?
• Are you comfortable working in a hybrid environment, balancing on-site and remote work?
• Do you thrive in a collaborative and inclusive work culture that values diversity and individuality?

ASSUMPTION: Essity's cultural values emphasize innovation, collaboration, and inclusivity, creating a work environment that supports employee growth and success.

⚠️ Potential Challenges

• Managing multiple stakeholders, including Nordic Brand Managers, local marketing teams, and various sales teams
• Balancing on-site and remote work in a hybrid work arrangement
• Adapting to Essity's large and diverse organization, with over 10,000 employees worldwide
• Working with a wide range of products, brands, and marketing channels within Essity's extensive portfolio

ASSUMPTION: These challenges can be overcome by strong communication, collaboration, and project management skills, as well as a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on B2B marketing within the medical technology sector, with a specific emphasis on orthopedics and incontinence products
• Essity's global presence and diverse product portfolio offer unique growth opportunities and career development paths
• This role requires a strong understanding of the Swedish market, with a focus on hospitals and pharmacies, and may involve working with tender processes and pharmacy registrations

ASSUMPTION: This role offers a unique blend of B2B marketing experience within the medical technology sector, with a focus on specific product categories and market channels.

📝 Sample Projects

• Developing and executing a marketing campaign for a new orthopedic product launch, targeting hospitals and pharmacies
• Creating and activating a digital marketing campaign to raise brand awareness for an incontinence product, focusing on apothecary and online channels
• Supporting a tender process for an Essity product, working closely with the sales team to ensure a successful outcome

ASSUMPTION: These sample projects demonstrate the range of marketing and digital marketing skills required for success in this role, as well as the need to collaborate with various stakeholders within Essity's organization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with Nordic Brand Managers and local marketing teams to develop and execute marketing plans?
• What are the most challenging aspects of working in a hybrid work arrangement, and how can I best adapt to this environment?
• What opportunities are there for professional development and growth within Essity's marketing organization?
• How does Essity support employees in balancing work-life responsibilities in a hybrid work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success at Essity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and digital marketing skills, as well as your experience in the medical technology sector
• Prepare examples of successful marketing campaigns or projects you've led to demonstrate your skills and experience
• Research Essity's products, brands, and company culture to show your enthusiasm and understanding of the role
• Follow up with the HR department one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.