Product Marketing Manager, EMEA

📌 Core Information 🔹 Job Title: Senior Product Marketing Manager, EMEA 🔹 Company: Cato Networks 🔹 Location: London, England, United Kingdom 🔹 Job Type: Full-time 🔹 Category: Product Marketing 🔹 Date Posted: July 28, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🔹 Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: 1. Subject Matter Expertise: Become the go-to expert for the EMEA region on Cato's business and technical capabilities. 2. Product Launch Leadership: Lead game-changing product rollouts, driving cross-functional alignment and turning new capabilities into headline-grabbing success stories. 3. Compelling Communication: Champion Cato's value everywhere through engaging presentations, dynamic conversations, and impactful content. 4. Thought Leadership: Create content that connects and converts, owning the storytelling behind Cato's thought leadership. 5. Competitive Intelligence: Stay ahead of the curve by developing razor-sharp competitive intelligence and battle cards that give Cato's field teams an unbeatable edge. 6. Sales Support: Be the field's secret weapon, partnering closely with EMEA sales teams and equipping them with insights and tools to close deals faster. 7. Market Positioning: Shape Cato's market presence across channels, driving key marketing initiatives and ensuring strategic touchpoints reflect Cato's unique value proposition. ASSUMPTION: This role requires a strategic thinker and storyteller who can captivate audiences and drive growth. Cato is looking for a dynamic individual who can thrive in a fast-paced, high-growth environment and bring energy, thought leadership, and heart to the team. 📋 Key Responsibilities - Regional Expertise: Serve as the subject matter expert for the EMEA region, driving communication and awareness of Cato's product capabilities and business benefits across diverse channels. - Product Launch Leadership: Lead strategic product launches, driving cross-functional alignment, building launch momentum, and turning new capabilities into headline-grabbing success stories. - Content Creation: Own the storytelling behind Cato's thought leadership, crafting compelling blogs, white papers, eBooks, and webinars that educate, inspire, and drive demand. - Competitive Intelligence: Develop razor-sharp competitive intelligence and battle cards that give Cato's field teams an unbeatable edge. - Sales Support: Partner closely with EMEA sales teams, joining strategic customer conversations, delivering killer demos, and equipping sales colleagues with the insights and tools they need to close deals faster. - Market Positioning: Drive Cato's positioning and influence key marketing initiatives like customer case studies, SE training, event messaging, analyst briefings, and more. Your fingerprints will be on every strategic touchpoint. ASSUMPTION: Success in this role requires a deep understanding of Cato's products, the regional market, and the competitive landscape. The ideal candidate will have a strong track record in product marketing, exceptional storytelling skills, and the ability to build and maintain strong relationships with cross-functional teams. 🎯 Required Qualifications Education: - Engineering degree or equivalent hands-on work experience Experience: - 5+ years of PMM experience in the security space - Technical knowledge in networking and/or security from previous engineering, pre-/post-sales, and product marketing roles Required Skills: - Senior PMM expertise - Exceptional storytelling across formats - Insight and data-driven approach - Cross-functional collaboration - Ability to thrive in a fast-paced, high-growth environment - Strong analytical skills - Technical knowledge in networking and/or security - Ability to create compelling content for various channels - Cross-functional collaboration and alignment skills - Strategic thinking and planning Preferred Skills: - Experience with SASE (Secure Access Service Edge) platforms - Familiarity with the EMEA market and regional nuances - Knowledge of Cato's products and competitive landscape ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role. Cato is open to considering candidates who may not have all the preferred skills but demonstrate strong potential and a willingness to learn. 💰 Compensation & Benefits Salary Range: £80,000 - £120,000 per annum (based on experience and industry standards for a senior PMM role in London) Benefits: - Competitive benefits package, including health, dental, and vision insurance - Generous pension contributions - Flexible working hours and remote work options - Professional development opportunities and training - Employee stock options and equity compensation - Generous vacation time and leave policies Working Hours: Full-time (40 hours per week), with flexibility for remote work arrangements ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior PMM role in London. The final salary offer will be determined based on the candidate's experience, skills, and the company's internal salary structure. 📌 Applicant Insights 🔍 Company Context Industry: Computer and Network Security Company Size: 1,001-5,000 employees Founded: 2015 Company Description: Cato Networks provides a world-leading single-vendor SASE platform, creating a seamless and elegant customer experience that effortlessly enables threat prevention, data protection, and timely incident detection and response. Cato's platform replaces costly and rigid legacy infrastructure with an open and modular SASE architecture based on SD-WAN, a purpose-built global cloud network, and an embedded cloud-native security stack to secure and optimize global hybrid workforces and mission-critical applications and data on premises and in the cloud. Company Specialties: SD-WAN (MPLS Alternative), Firewall as a Service (FWaaS), Global Backbone, SASE, Multi Cloud Networking, Remote Access, ZTNA, Secure Access Service Edge (SSE), CASB, DLP, IPS, DNS, NGAM, XDR, EPP, Anti Malware, Ransomware, and AI Security Company Website: www.catonetworks.com ASSUMPTION: Cato Networks is a fast-growing, innovative company in the cybersecurity industry. Working at Cato offers the opportunity to be part of a dynamic team driving the evolution of secure access service edge (SASE) technology and shaping the future of enterprise networking and security. 📊 Role Analysis Career Level: Mid-Senior (5-10 years of experience) Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Product, Sales, Engineering, and Customer Success. Work Arrangement: This role is based in London, with the option for remote work. The ideal candidate will be comfortable working in a hybrid or remote-first environment and collaborating with teams across different time zones. Growth Opportunities: - Lead product launches and drive market positioning for Cato's expanding product portfolio - Contribute to Cato's growth and expansion into new markets - Develop and mentor junior team members, growing your leadership skills and influence within the organization ASSUMPTION: Success in this role provides ample opportunities for career growth and development within Cato Networks. The ideal candidate will be eager to take on new challenges and contribute to Cato's continued success. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location: London, England, United Kingdom Geographic Context: - London is a major global hub for technology, finance, and business, offering a vibrant multicultural environment and excellent networking opportunities. - The city is well-connected by public transportation, with easy access to major airports and international travel destinations. Work Schedule: Full-time (40 hours per week), with flexibility for remote work arrangements ASSUMPTION: London's diverse and dynamic business ecosystem, coupled with Cato's flexible work arrangements, provides an ideal environment for a senior product marketing professional to thrive and make a significant impact. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-depth behavioral and skills-based interviews with cross-functional teams 4. Final interview with the VP of Marketing Key Assessment Areas: - Product marketing expertise and strategic thinking - Storytelling and content creation skills - Analytical and data-driven approach - Cross-functional collaboration and alignment skills - Cultural fit and alignment with Cato's values and work environment Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your understanding of Cato's products, the security industry, and the EMEA market. - Prepare examples of your past product marketing successes, focusing on your strategic approach, content creation, and impact on market positioning. - Be ready to discuss your experience with competitive intelligence, sales support, and market positioning strategies. ATS Keywords: Product Marketing, Cybersecurity, SASE, EMEA, Regional Expertise, Product Launch, Content Creation, Competitive Intelligence, Sales Support, Market Positioning, Strategic Thinking, Storytelling, Analytical Skills, Cross-Functional Collaboration ASSUMPTION: Cato Networks values candidates who demonstrate a strong understanding of the role, the company, and the industry. Tailoring your application to these specific aspects will increase your chances of success. 🛠️ Tools & Technologies - Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) - Product marketing software (e.g., Asana, Wrike, Trello) - Content creation and design tools (e.g., Adobe Creative Suite, Canva, Figma) - Analytics and data visualization tools (e.g., Google Analytics, Tableau, Power BI) - Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack) ASSUMPTION: Familiarity with these tools is not required, but a willingness to learn and adapt to new technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Innovation: Cato Networks fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive change. - Customer-centricity: Cato prioritizes customer needs and feedback, ensuring that its products and services meet the evolving demands of the market. - Collaboration: Cato values teamwork and cross-functional collaboration, fostering an environment where employees support and learn from one another. - Integrity: Cato upholds the highest ethical standards, promoting transparency, honesty, and accountability in all aspects of its business. - Excellence: Cato strives for excellence in all aspects of its operations, continuously improving its products, services, and processes to deliver the best possible outcomes for its customers. Work Style: - Cato's work environment is fast-paced, dynamic, and entrepreneurial, with a strong focus on agility, innovation, and continuous learning. - The company values a growth mindset, encouraging employees to take on new challenges, learn from failures, and continuously develop their skills and careers. - Cato's culture is inclusive and diverse, with a strong emphasis on collaboration, teamwork, and mutual respect. Self-Assessment Questions: 1. How do your personal values align with Cato's company values, particularly in the context of this role? 2. How do you approach working in a fast-paced, high-growth environment, and what strategies do you use to manage priorities and adapt to change? 3. How do you ensure that your content and messaging resonate with diverse audiences, and how do you tailor your approach to different regions and markets? ASSUMPTION: Success in this role requires a strong cultural fit with Cato's values and work environment. Candidates who can demonstrate a clear understanding of Cato's culture and a strong alignment with its values will be more likely to succeed in this role. ⚠️ Potential Challenges 1. Market dynamics: The cybersecurity industry is rapidly evolving, with new threats and technologies emerging constantly. Keeping up with the latest trends and developments may present a challenge for candidates who lack deep industry knowledge or experience. 2. Regional nuances: The EMEA market has unique characteristics and preferences that may differ from other regions. Understanding and adapting to these regional nuances may require additional effort and learning for candidates who are not familiar with the EMEA market. 3. Cross-functional collaboration: Working effectively with multiple teams and stakeholders may present challenges for candidates who are not accustomed to a matrixed reporting structure or who struggle with building and maintaining strong relationships with diverse teams. 4. Time management: Balancing multiple priorities and deadlines may be challenging for candidates who struggle with time management or who are not accustomed to working in a fast-paced, high-growth environment. ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development. Candidates who are proactive, adaptable, and eager to learn will be better equipped to overcome these challenges and succeed in this role. 📈 Similar Roles Comparison 1. Product Marketing Manager, EMEA (Cato Networks) vs. Product Marketing Manager, EMEA (Competitor X): - Cato Networks is a fast-growing, innovative company in the cybersecurity industry, offering ample opportunities for career growth and development. - Competitor X may have a more established market presence, but Cato's dynamic work environment and focus on innovation may provide a more exciting and challenging role for the right candidate. 2. Industry context: The cybersecurity industry is characterized by rapid innovation and continuous evolution, with new threats and technologies emerging constantly. Working at Cato Networks offers the opportunity to be at the forefront of this dynamic industry and drive the evolution of secure access service edge (SASE) technology. 3. Career path comparison: A career path at Cato Networks may offer faster growth and development opportunities due to the company's rapid expansion and focus on innovation. However, a more established company like Competitor X may provide a more stable and predictable career trajectory. ASSUMPTION: The ideal candidate will carefully consider the unique aspects of this role and weigh the potential benefits and challenges against their personal career goals and preferences. 📝 Sample Projects 1. Product Launch: Lead a product launch campaign for Cato's latest SASE platform, driving cross-functional alignment, building launch momentum, and turning new capabilities into headline-grabbing success stories. 2. Competitive Intelligence: Develop a comprehensive competitive intelligence report, analyzing competitors' product offerings, pricing strategies, and market positioning to inform Cato's product development and marketing strategies. 3. Sales Enablement: Create a series of sales enablement assets, such as battle cards, sales presentations, and customer case studies, to equip Cato's sales teams with the insights and tools they need to close deals faster and more effectively. ASSUMPTION: Success in these projects requires a strong understanding of Cato's products, the regional market, and the competitive landscape. The ideal candidate will have a proven track record in product marketing, exceptional storytelling skills, and the ability to build and maintain strong relationships with cross-functional teams. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day responsibilities of this role and how they may evolve over time? 2. Team structure: How does the product marketing team at Cato Networks collaborate with other departments, such as Product, Sales, and Engineering, and what is the reporting structure like? 3. Company culture: How would you describe Cato's company culture, and how does it support the growth and development of its employees? 4. Growth opportunities: What opportunities are there for career growth and development within Cato Networks, and how does the company support the professional development of its employees? 5. Work-life balance: How does Cato Networks approach work-life balance, and what resources does the company provide to support employees' well-being and personal growth? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company and its culture. It also provides an opportunity to assess the company's fit with your personal values and career goals. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Cato Networks Careers 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of your past product marketing successes, focusing on your strategic approach, content creation, and impact on market positioning. 4. Research Cato Networks, the cybersecurity industry, and the EMEA market to demonstrate your understanding of the company and its products. 5. Practice common interview questions and prepare thoughtful, insightful questions to ask the interviewer about the role and the company. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.