📌 Core Information
🔹 Job Title: Product Marketing Manager - Executive Engagements
🔹 Company: Asana
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (Office-centric with 3 in-office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 8-12 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Partnering with Sales leadership on strategic accounts to drive business growth through compelling narratives and product storytelling
- Developing industry-leading presentations that clearly communicate Asana's full power and value proposition
- Collaborating with cross-functional teams to create GTM enablement assets and presentations for conferences and executive engagements
- Measuring and reporting on the impact of executive engagements, including audience reach, lead generation, and revenue impacted
- Continuously monitoring industry trends and informing positioning and messaging
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to work effectively with C-level executives and cross-functional teams.
📋 Key Responsibilities
✅ Partner with Sales leadership on select strategic accounts to craft standout narratives and product storytelling that drives business forward
✅ Show a deeply credible understanding of Asana's product strategy and differentiation
✅ Create industry-leading presentations that clearly communicate the full power of Asana
✅ Work with Corporate and Product Marketing to align product around a common company narrative and value proposition
✅ Collaborate with the Work Innovation Lab to develop GTM enablement assets and presentations to be used at conferences and with executives
✅ Develop executive presentations, talking points, and other content that effectively communicates the company's vision, strategy, and value proposition
✅ Measure and report on the impact of executive engagements, including audience reach, lead generation, and revenue impacted
✅ Continuously monitor industry trends and partner with the broader market strategy team to inform positioning and messaging
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus
Experience: 8-12 years of experience in executive communications, product marketing, or related field in a B2B technology environment
Required Skills:
- Exceptional writing and editing skills, with the ability to craft compelling narratives for various formats and audiences
- Strong understanding of technology industry trends and ability to translate complex topics into clear, impactful messages
- Proven track record of successfully placing executives in high-profile speaking engagements
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Strong interpersonal skills and ability to work effectively with C-level executives and cross-functional teams
- Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Preferred Skills:
- Experience working with AI tools and emerging technologies
- Familiarity with Asana's products and services
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: The estimated base salary range is between $190,000 - $214,750 per year. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process.
Benefits:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to dietary preferences
Working Hours: Full-time position with a standard workweek of 40 hours. The office-centric hybrid schedule requires employees to be in the office on Monday, Tuesday, and Thursday.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role, experience level, and location. The actual salary may vary based on the interview process and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Work Management and Productivity Software
Company Size: 1,001-5,000 employees. This size indicates a well-established company with significant resources and a structured work environment.
Founded: 2008. Asana has been in operation for over 15 years, demonstrating stability and longevity in the market.
Company Description:
- Asana is the leading work management platform for human + AI coordination
- Over 169,000 customers rely on Asana to align teams and accelerate organizational impact
- The company helps manage strategic initiatives, cross-functional programs, and company-wide goals
Company Specialties:
- Work management
- Productivity
- Project management
- Organization
- Collaboration
- Digital transformation
Company Website: http://asana.com/
ASSUMPTION: Asana is a well-established company with a strong market presence and a clear focus on helping organizations manage their work more effectively.
📊 Role Analysis
Career Level: Mid-level to Senior. This role requires a significant amount of experience and a proven track record in executive communications or product marketing.
Reporting Structure: This role reports directly to the Head of Work Innovation Center. The role may have supervisory responsibilities, managing junior team members or external agencies.
Work Arrangement: Hybrid (Office-centric). Employees are required to be in the office on Monday, Tuesday, and Thursday. Working from home on Wednesdays and Fridays depends on the type of work and the teams with which the employee partners.
Growth Opportunities:
- Potential career progression into senior leadership roles within the Marketing department or broader organization
- Opportunities to work on high-impact projects and engage with C-level executives, driving business growth and strengthening Asana's position as a category leader
- Chance to develop and refine skills in executive communications, product marketing, and project management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Asana's business and career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space designed to facilitate productivity and teamwork.
Office Location(s): 633 Folsom Street, Suite 100, San Francisco, California 94107, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem and a diverse talent pool
- The city offers a high cost of living but also provides ample opportunities for professional growth and networking
- Asana's office is located in the South of Market (SoMa) district, a popular area for tech companies and startups
Work Schedule: Standard full-time workweek of 40 hours, with a hybrid work arrangement requiring employees to be in the office on Monday, Tuesday, and Thursday.
ASSUMPTION: The work environment at Asana is likely to be dynamic, collaborative, and fast-paced, reflecting the company's focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Head of Work Innovation Center
Key Assessment Areas:
- Writing and editing skills
- Understanding of technology industry trends
- Ability to translate complex topics into clear, impactful messages
- Project management skills
- Interpersonal skills and ability to work effectively with C-level executives and cross-functional teams
- Curiosity about AI tools and emerging technologies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on executive communications, product marketing, and project management
- Prepare examples of your writing and editing skills, demonstrating your ability to craft compelling narratives for various formats and audiences
- Research Asana's products, services, and company culture to show your enthusiasm and understanding of the role and company
ATS Keywords: Executive Communications, Product Marketing, Writing Skills, Editing Skills, Project Management, Interpersonal Skills, Technology Industry Trends, AI Tools, Emerging Technologies
ASSUMPTION: Asana's application process is likely to be thorough and competitive, with a strong focus on assessing candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Asana's own work management platform
- AI tools and emerging technologies relevant to the role and industry
- Presentation software (e.g., PowerPoint, Keynote)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Asana's tools and technologies are likely to be cutting-edge and designed to enhance productivity, collaboration, and decision-making.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- One team, one dream
- Customers first, always
- Embrace the challenge
- Be an owner
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving business growth and strengthening Asana's position as a category leader
Self-Assessment Questions:
- Do you align with Asana's company values and work style?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on driving business growth?
- Do you have a proven track record of successfully placing executives in high-profile speaking engagements?
ASSUMPTION: Asana places a strong emphasis on cultural fit and values-driven decision-making, with a focus on hiring candidates who align with the company's mission and work style.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously and meeting tight deadlines
- Working effectively with C-level executives and cross-functional teams
- Keeping up with industry trends and continuously monitoring the competitive landscape
- Balancing the demands of the role with the hybrid work arrangement and personal life
ASSUMPTION: This role presents significant challenges but also offers substantial opportunities for growth and impact.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on executive communications and engagement
- Asana's focus on AI coordination and human + AI collaboration sets it apart from other work management platforms
- Career progression in this role may differ from more traditional product marketing paths, with opportunities to specialize in executive engagement and AI-driven work management
ASSUMPTION: This role offers a unique blend of product marketing and executive communications, with a focus on AI coordination and human + AI collaboration.
📝 Sample Projects
- Developing an executive presentation for a high-profile industry conference, showcasing Asana's unique value proposition and competitive advantages
- Crafting a compelling narrative for a strategic account, highlighting Asana's ability to drive business growth and strengthen the company's position as a category leader
- Measuring and reporting on the impact of executive engagements, including audience reach, lead generation, and revenue impacted, to inform future strategy and resource allocation
ASSUMPTION: These sample projects demonstrate the high-impact nature of the role and the opportunity to drive business growth and strengthen Asana's position as a category leader.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Work Innovation Center and Marketing department?
- How does Asana support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Asana approach work-life balance, particularly for employees in hybrid roles?
- What are the most significant challenges facing the company, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Asana's company culture, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on executive communications, product marketing, and project management
- Prepare examples of your writing and editing skills, demonstrating your ability to craft compelling narratives for various formats and audiences
- Research Asana's products, services, and company culture to show your enthusiasm and understanding of the role and company
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
