Product Marketing Manager
Amilia
Full-time
On-site
Montreal, Quebec, Canada
📦 Product Marketing
📌 Core Information
- Job Title: Product Marketing Manager
- Company: Amilia
- Location: Montreal, Quebec, Canada
- Job Type: Full-Time
- Category: Technology, Information and Internet
- Date Posted: July 28, 2025
- Experience Level: 5-10 years
- Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for key product modules.
- Collaborating cross-functionally with product, sales, customer success, and marketing teams.
- Conducting customer interviews and research to gather insights and inform product messaging.
- Creating compelling product stories and ensuring impactful launches.
- Analyzing product usage data and translating insights into improved messaging and retention strategies.
*ASSUMPTION:* This role requires a strong understanding of both product marketing and enterprise customers. Familiarity with SaaS and accounting software is beneficial but not required.
📋 Key Responsibilities
- Go-to-Market Strategy & Execution:
- Own positioning and messaging for core product areas.
- Plan and execute multi-channel launches.
- Enable sales and customer success teams with messaging and tools.
- Track competition and highlight Amilia's differentiators.
- Customer Insights:
- Conduct interviews, research, and advisory groups to capture customer needs and feedback.
- Analyze product usage data to inform messaging and retention strategies.
- Build customer-facing materials that speak directly to real use cases and user personas.
- Product Collaboration:
- Work with product managers to validate and influence the roadmap with buyer and user insights.
- Support product discovery and beta phases with advisory group input.
- Help align product capabilities with GTM strategies and ensure clear internal communication.
*ASSUMPTION:* This role involves a significant amount of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or related field.
- Experience: 5+ years in Product Marketing, ideally in a SaaS or sales-led tech environment.
- Required Skills:
- Strong communication skills and ability to simplify complex ideas.
- Data-savvy with experience turning data into actionable insights.
- Comfortable with enterprise customers and conducting customer interviews.
- Experience with accounting software is a plus.
- Experience in marketing technology partners (Ecosystem) is a plus.
- French fluency is an asset.
*ASSUMPTION:* While experience with accounting software and marketing technology partners is not required, it would be beneficial for this role due to the nature of Amilia's products.
💰 Compensation & Benefits
- Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in Montreal)
- Benefits:
- Competitive salary and group RRSP employer contribution.
- Group insurance, employee assistance program, and telemedicine.
- $750 wellness allowance per year.
- Flexible work arrangement with the possibility of working from home or abroad.
- Strong work-life balance with flexible hours, 4 weeks' vacation, 8 sick days yearly, and year-round mini-Fridays.
- Skill development opportunities through workshops, communities of practice, trainings, access to Udemy, and conference attendance.
- Companywide and team bonding activities, weekly social activities, weekly Bootcamp and Pilates classes, and discounts on annual memberships.
- In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.
*ASSUMPTION:* The provided salary range is an estimate based on industry standards for a Product Marketing Manager with the required experience level in Montreal. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet
- Company Size: 51-200 employees
- Founded: 2009
- Company Description: Amilia is a recreation and member management platform that makes selling activities and memberships easier for businesses, municipalities, and nonprofit organizations. Its flagship tools for online registration, activity programming, memberships, and facility access are seamlessly supported by integrated payment solutions. Since 2009, Amilia has been helping communities across North America build better member experiences with intuitive software backed by people who care about helping you make an impact.
- Company Specialties: Business management, online registration, e-commerce, facility management, members management, online reservation, staff management, access management, smart city, federation management, association management, peak management, client profiles, CRM software for activities, parks and recreation software, community management software, software for activities, and afterschool program management software.
*ASSUMPTION:* Amilia's focus on recreation and member management software sets it apart in the technology industry, and its commitment to customer care is evident in its company culture and benefits package.
📊 Role Analysis
- Career Level: Mid-level to senior role with opportunities for growth and impact.
- Reporting Structure: This role reports directly to the VP of Marketing and collaborates with various teams, including product, sales, customer success, and marketing.
- Work Arrangement: Hybrid work arrangement with the possibility of working from home or abroad for up to 3 months per year (conditions apply).
- Growth Opportunities:
- Opportunities to influence the product roadmap and contribute to Amilia's growth.
- Potential to take on more responsibility and advance within the marketing department.
- Possibility to work on international projects and expand Amilia's reach.
*ASSUMPTION:* This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Amilia's products and business.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with in-office snacks, fresh fruit baskets, coffee, beverages, and free drinks.
- Office Location(s): 1751 Richardson St., Suite 3.105, Montreal, QC H3K 1G6, CA
- Geographic Context: Montreal is a multicultural city with a vibrant tech industry, offering a high quality of life with access to numerous recreational activities, cultural events, and educational institutions.
- Work Schedule: Flexible work hours with a strong work-life balance, including 4 weeks' vacation, 8 sick days yearly, and year-round mini-Fridays.
*ASSUMPTION:* Montreal's vibrant tech industry and high quality of life make it an attractive location for tech professionals, and Amilia's flexible work schedule and benefits package further enhance its appeal as an employer.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by an on-site or virtual interview with the hiring manager and team members, and a final interview with the VP of Marketing.
- Key Assessment Areas: Communication skills, data analysis skills, customer empathy, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your go-to-market strategies, customer insights, and product launches to discuss during the interview.
- Research Amilia's products and competition to demonstrate your understanding of the market and the company's unique value proposition.
*ASSUMPTION:* Amilia's interview process is designed to assess candidates' skills and cultural fit, with a focus on communication, data analysis, and customer empathy.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Product analytics tools (e.g., Mixpanel, Amplitude)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Project management tools (e.g., Asana, Trello)
- Presentation tools (e.g., PowerPoint, Google Slides)
*ASSUMPTION:* The specific tools and technologies required for this role may vary depending on Amilia's internal systems and the candidate's areas of focus.
👔 Cultural Fit Considerations
- Company Values: Caring, innovation, collaboration, and customer focus.
- Work Style: Amilia values a collaborative, entrepreneurial, and customer-focused work environment. Employees are expected to be proactive, creative, and results-driven.
- Self-Assessment Questions:
- How do you embody Amilia's core values in your work?
- How do you approach customer interviews and research to gather insights and inform product messaging?
- How do you collaborate effectively with cross-functional teams to drive product adoption and customer engagement?
*ASSUMPTION:* Amilia's focus on caring, innovation, collaboration, and customer focus creates a unique work environment that prioritizes employee engagement and customer success.
⚠️ Potential Challenges
- Balancing the needs of multiple stakeholders, including product, sales, customer success, and marketing teams.
- Keeping up with the fast-paced nature of the tech industry and Amilia's rapid growth.
- Managing the complexity of enterprise customers and their unique needs.
- Ensuring consistent and compelling messaging across multiple channels and platforms.
*ASSUMPTION:* These challenges can be overcome with strong communication skills, a customer-focused mindset, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Product Marketing Manager (SaaS): This role is similar to a Product Marketing Manager in a SaaS company, with a focus on go-to-market strategy, customer insights, and product collaboration. However, Amilia's focus on recreation and member management software sets it apart from other SaaS companies.
- Marketing Manager (Enterprise): This role is similar to a Marketing Manager in an enterprise environment, with a focus on cross-functional collaboration, customer engagement, and product messaging. However, Amilia's entrepreneurial spirit and focus on customer care create a unique work environment.
- Customer Success Manager (SaaS): This role is similar to a Customer Success Manager in a SaaS company, with a focus on customer engagement, retention, and product adoption. However, Amilia's focus on product marketing and go-to-market strategy sets this role apart.
*ASSUMPTION:* While these roles share some similarities, Amilia's unique focus on recreation and member management software and its commitment to customer care create a distinct work environment.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new facility management module.
- Conducting customer interviews and research to inform product messaging and improve customer retention.
- Creating a competitive analysis and objection handling tools for the sales team.
- Planning and executing a multi-channel launch for a new membership management feature.
*ASSUMPTION:* These sample projects demonstrate the range of responsibilities and initiatives a Product Marketing Manager at Amilia might undertake, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does Amilia differentiate itself from its competitors in the recreation and member management software market?
- What are the biggest challenges facing the product marketing team, and how can this role address them?
- How does Amilia support the professional development and growth of its employees?
- What is the company's long-term vision for its products and the role of product marketing in achieving that vision?
- How does Amilia foster a culture of collaboration and innovation, and what role does this role play in that culture?
*ASSUMPTION:* These questions are designed to provide insight into Amilia's company culture, product strategy, and the specific challenges and opportunities facing the product marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://amilia.recruitee.com/o/product-marketing-manager-saas).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your go-to-market strategies, customer insights, and product launches to discuss during the interview.
- Research Amilia's products and competition to demonstrate your understanding of the market and the company's unique value proposition.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Product Marketing Manager
- Company: Amilia
- Location: Montreal, Quebec, Canada
- Job Type: Full-Time
- Category: Technology, Information and Internet
- Date Posted: July 28, 2025
- Experience Level: 5-10 years
- Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for key product modules.
- Collaborating cross-functionally with product, sales, customer success, and marketing teams.
- Conducting customer interviews and research to gather insights and inform product messaging.
- Creating compelling product stories and ensuring impactful launches.
- Analyzing product usage data and translating insights into improved messaging and retention strategies.
*ASSUMPTION:* This role requires a strong understanding of both product marketing and enterprise customers. Familiarity with SaaS and accounting software is beneficial but not required.
📋 Key Responsibilities
- Go-to-Market Strategy & Execution:
- Own positioning and messaging for core product areas.
- Plan and execute multi-channel launches.
- Enable sales and customer success teams with messaging and tools.
- Track competition and highlight Amilia's differentiators.
- Customer Insights:
- Conduct interviews, research, and advisory groups to capture customer needs and feedback.
- Analyze product usage data to inform messaging and retention strategies.
- Build customer-facing materials that speak directly to real use cases and user personas.
- Product Collaboration:
- Work with product managers to validate and influence the roadmap with buyer and user insights.
- Support product discovery and beta phases with advisory group input.
- Help align product capabilities with GTM strategies and ensure clear internal communication.
*ASSUMPTION:* This role involves a significant amount of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or related field.
- Experience: 5+ years in Product Marketing, ideally in a SaaS or sales-led tech environment.
- Required Skills:
- Strong communication skills and ability to simplify complex ideas.
- Data-savvy with experience turning data into actionable insights.
- Comfortable with enterprise customers and conducting customer interviews.
- Experience with accounting software is a plus.
- Experience in marketing technology partners (Ecosystem) is a plus.
- French fluency is an asset.
*ASSUMPTION:* While experience with accounting software and marketing technology partners is not required, it would be beneficial for this role due to the nature of Amilia's products.
💰 Compensation & Benefits
- Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in Montreal)
- Benefits:
- Competitive salary and group RRSP employer contribution.
- Group insurance, employee assistance program, and telemedicine.
- $750 wellness allowance per year.
- Flexible work arrangement with the possibility of working from home or abroad.
- Strong work-life balance with flexible hours, 4 weeks' vacation, 8 sick days yearly, and year-round mini-Fridays.
- Skill development opportunities through workshops, communities of practice, trainings, access to Udemy, and conference attendance.
- Companywide and team bonding activities, weekly social activities, weekly Bootcamp and Pilates classes, and discounts on annual memberships.
- In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.
*ASSUMPTION:* The provided salary range is an estimate based on industry standards for a Product Marketing Manager with the required experience level in Montreal. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet
- Company Size: 51-200 employees
- Founded: 2009
- Company Description: Amilia is a recreation and member management platform that makes selling activities and memberships easier for businesses, municipalities, and nonprofit organizations. Its flagship tools for online registration, activity programming, memberships, and facility access are seamlessly supported by integrated payment solutions. Since 2009, Amilia has been helping communities across North America build better member experiences with intuitive software backed by people who care about helping you make an impact.
- Company Specialties: Business management, online registration, e-commerce, facility management, members management, online reservation, staff management, access management, smart city, federation management, association management, peak management, client profiles, CRM software for activities, parks and recreation software, community management software, software for activities, and afterschool program management software.
*ASSUMPTION:* Amilia's focus on recreation and member management software sets it apart in the technology industry, and its commitment to customer care is evident in its company culture and benefits package.
📊 Role Analysis
- Career Level: Mid-level to senior role with opportunities for growth and impact.
- Reporting Structure: This role reports directly to the VP of Marketing and collaborates with various teams, including product, sales, customer success, and marketing.
- Work Arrangement: Hybrid work arrangement with the possibility of working from home or abroad for up to 3 months per year (conditions apply).
- Growth Opportunities:
- Opportunities to influence the product roadmap and contribute to Amilia's growth.
- Potential to take on more responsibility and advance within the marketing department.
- Possibility to work on international projects and expand Amilia's reach.
*ASSUMPTION:* This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Amilia's products and business.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with in-office snacks, fresh fruit baskets, coffee, beverages, and free drinks.
- Office Location(s): 1751 Richardson St., Suite 3.105, Montreal, QC H3K 1G6, CA
- Geographic Context: Montreal is a multicultural city with a vibrant tech industry, offering a high quality of life with access to numerous recreational activities, cultural events, and educational institutions.
- Work Schedule: Flexible work hours with a strong work-life balance, including 4 weeks' vacation, 8 sick days yearly, and year-round mini-Fridays.
*ASSUMPTION:* Montreal's vibrant tech industry and high quality of life make it an attractive location for tech professionals, and Amilia's flexible work schedule and benefits package further enhance its appeal as an employer.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by an on-site or virtual interview with the hiring manager and team members, and a final interview with the VP of Marketing.
- Key Assessment Areas: Communication skills, data analysis skills, customer empathy, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your go-to-market strategies, customer insights, and product launches to discuss during the interview.
- Research Amilia's products and competition to demonstrate your understanding of the market and the company's unique value proposition.
*ASSUMPTION:* Amilia's interview process is designed to assess candidates' skills and cultural fit, with a focus on communication, data analysis, and customer empathy.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Product analytics tools (e.g., Mixpanel, Amplitude)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Project management tools (e.g., Asana, Trello)
- Presentation tools (e.g., PowerPoint, Google Slides)
*ASSUMPTION:* The specific tools and technologies required for this role may vary depending on Amilia's internal systems and the candidate's areas of focus.
👔 Cultural Fit Considerations
- Company Values: Caring, innovation, collaboration, and customer focus.
- Work Style: Amilia values a collaborative, entrepreneurial, and customer-focused work environment. Employees are expected to be proactive, creative, and results-driven.
- Self-Assessment Questions:
- How do you embody Amilia's core values in your work?
- How do you approach customer interviews and research to gather insights and inform product messaging?
- How do you collaborate effectively with cross-functional teams to drive product adoption and customer engagement?
*ASSUMPTION:* Amilia's focus on caring, innovation, collaboration, and customer focus creates a unique work environment that prioritizes employee engagement and customer success.
⚠️ Potential Challenges
- Balancing the needs of multiple stakeholders, including product, sales, customer success, and marketing teams.
- Keeping up with the fast-paced nature of the tech industry and Amilia's rapid growth.
- Managing the complexity of enterprise customers and their unique needs.
- Ensuring consistent and compelling messaging across multiple channels and platforms.
*ASSUMPTION:* These challenges can be overcome with strong communication skills, a customer-focused mindset, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Product Marketing Manager (SaaS): This role is similar to a Product Marketing Manager in a SaaS company, with a focus on go-to-market strategy, customer insights, and product collaboration. However, Amilia's focus on recreation and member management software sets it apart from other SaaS companies.
- Marketing Manager (Enterprise): This role is similar to a Marketing Manager in an enterprise environment, with a focus on cross-functional collaboration, customer engagement, and product messaging. However, Amilia's entrepreneurial spirit and focus on customer care create a unique work environment.
- Customer Success Manager (SaaS): This role is similar to a Customer Success Manager in a SaaS company, with a focus on customer engagement, retention, and product adoption. However, Amilia's focus on product marketing and go-to-market strategy sets this role apart.
*ASSUMPTION:* While these roles share some similarities, Amilia's unique focus on recreation and member management software and its commitment to customer care create a distinct work environment.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new facility management module.
- Conducting customer interviews and research to inform product messaging and improve customer retention.
- Creating a competitive analysis and objection handling tools for the sales team.
- Planning and executing a multi-channel launch for a new membership management feature.
*ASSUMPTION:* These sample projects demonstrate the range of responsibilities and initiatives a Product Marketing Manager at Amilia might undertake, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does Amilia differentiate itself from its competitors in the recreation and member management software market?
- What are the biggest challenges facing the product marketing team, and how can this role address them?
- How does Amilia support the professional development and growth of its employees?
- What is the company's long-term vision for its products and the role of product marketing in achieving that vision?
- How does Amilia foster a culture of collaboration and innovation, and what role does this role play in that culture?
*ASSUMPTION:* These questions are designed to provide insight into Amilia's company culture, product strategy, and the specific challenges and opportunities facing the product marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://amilia.recruitee.com/o/product-marketing-manager-saas).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your go-to-market strategies, customer insights, and product launches to discuss during the interview.
- Research Amilia's products and competition to demonstrate your understanding of the market and the company's unique value proposition.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.