Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Edgemony

🔹 Location: Italy (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Full Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic product positioning and go-to-market planning
• Cross-functional collaboration with product, sales, and marketing teams
• Content creation and messaging development for various channels
• Market research and competitive analysis
• Supporting sales efforts with valuable insights and materials

ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on content creation and market understanding.

📋 Key Responsibilities

✅ Define and implement go-to-market strategies for new products, features, and use cases

✅ Develop clear and differentiated messaging for the product

✅ Collaborate with the product team to gather market feedback and inform the roadmap

✅ Create strategic content such as pitch decks, one-pagers, battle cards, case studies, blog posts, and release notes

✅ Support the sales team with valuable assets and training materials

✅ Monitor competitors and market trends to identify opportunities for differentiation

✅ Create and maintain documentation for clients and partners, including product sheets and training materials

✅ Collaborate with the marketing team on lead generation campaigns and content

ASSUMPTION: This role requires a strong understanding of digital products, preferably in the SaaS B2B space, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of experience in Product Marketing or similar roles, preferably in SaaS B2B environments

Required Skills:

• Strategic mindset with strong operational execution skills
• Excellent written communication skills in English
• Familiarity with digital products, preferably headless, no-code, or composable platforms
• Data-oriented approach with a focus on measurement and improvement

Preferred Skills:

• Experience in a startup or scale-up environment
• Fluency in Italian

ASSUMPTION: Candidates should have a proven track record in product marketing and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on experience and market standards for mid-senior level Product Marketing roles in Italy)

Benefits:

• Stock Options

Working Hours: Full-time (40 hours per week) with flexible hours and remote work arrangement

ASSUMPTION: The salary range is estimated based on market standards for mid-senior level Product Marketing roles in Italy, with consideration for the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software as a Service (SaaS) and Digital Marketing

Company Size: 501-1,000 employees (Large, with opportunities for growth and exposure)

Founded: 2000 (Established company with a long history in the industry)

Company Description:

• Edgemony is a global player in the IoT field, specializing in developing solutions and digital platforms for connected mobility
• The company offers a range of telematics technology solutions, smart mobility, and IoT platforms for various industries
• Edgemony participates in the United Nations Global Compact and adheres to its principles-based approach to responsible business

Company Specialties:

• Internet of Things (IoT) solutions
• Smart & Shared Mobility Solutions
• Telematics (Asset management, Fleet management, Insurance)
• Corporate Mobility Solutions and Sustainable Mobility

Company Website: www.targatelematics.com

ASSUMPTION: Edgemony is a well-established company with a strong focus on innovation and responsible business practices.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Product and Sales teams

Work Arrangement: Full Remote (with the option to work from the Milan office if desired)

Growth Opportunities:

• Potential for career advancement as the company continues to grow and expand
• Opportunity to work on international projects with dedicated local teams
• Access to a strong leadership team with opportunities for mentorship and professional development

ASSUMPTION: This role offers significant growth opportunities within a large, established company with a global presence.

🌍 Location & Work Environment

Office Type: Remote-first with an office in Milan, Italy

Office Location(s): Milan, Italy

Geographic Context:

• Italy has a strong economy and a growing tech industry, with Milan being a major hub for business and innovation
• The cost of living in Milan is relatively high compared to other Italian cities, but the city offers a high quality of life and numerous cultural attractions
• Italy is known for its work-life balance, with a focus on personal and family time

Work Schedule: Flexible hours with a focus on results and productivity

ASSUMPTION: Working remotely in Italy offers a good work-life balance and the opportunity to live in a culturally rich environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of digital products and market trends
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work, such as marketing campaigns or content you've created
• Research the company and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Product Marketing, Go-to-Market Strategy, Communication, Content Creation, Market Research, Data Analysis, Collaboration, Sales Support, Digital Products, SaaS, B2B, Startup, Headless, No-Code, English Fluency

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and marketing preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer-centric approach
• Collaboration and teamwork
• Responsible business practices

Work Style:

• Dynamic and fast-paced environment
• Results-driven and focused on outcomes
• Strong emphasis on cross-functional collaboration
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer focus and a results-driven approach?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Keeping up with the latest market trends and competitive landscape in a rapidly evolving industry
• Adapting to a remote work environment and maintaining productivity and engagement

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on results and continuous learning.

📈 Similar Roles Comparison

• Product Marketing Manager roles in other companies may have different reporting structures, team sizes, or product focuses
• In the SaaS B2B industry, Product Marketing roles often have a strong focus on content creation and market research
• Career paths for Product Marketing professionals may vary depending on the company's size, industry, and growth trajectory

ASSUMPTION: Comparing this role to similar positions in the industry can help applicants understand the unique aspects and requirements of this opportunity.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch
• Creating a competitive analysis and differentiation matrix for a key market segment
• Designing and executing a content marketing campaign to drive brand awareness and lead generation

ASSUMPTION: These sample projects demonstrate the types of tasks and initiatives that a Product Marketing Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with the product and sales teams to drive success?
• What are the most significant challenges facing the product in the market, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company culture, enabling them to make a more informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work, such as marketing campaigns or content you've created
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.