📌 Core Information
🔹 Job Title: Product Marketing Manager, GenAI, NASM Tech & AI Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA; Santa Monica, CA; New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 4+ years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing AI-generated creative production and assisted merchandising roadmaps
- Collaborating cross-functionally with Tech, Creative, and Marketing stakeholders
- Onboarding new GenAI tools and conducting feedback loops
- Developing experimentation requirements and key KPIs
ASSUMPTION: This role requires strong project management, communication, and analytical skills to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Become a SME in Amazon-eligible AI tools that improve marketing and merchandising tasks
✅ Run experiments and/or secure partnership with relevant Marketers to conduct experiments, building Weblabs and Weblab wikis to track learnings
✅ Develop formalized feedback loops to share Marketer feedback with Tech and Creative stakeholders to improve AI capabilities
✅ Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3YP
✅ Lead training sessions with Marketing stakeholders, including global partners to scale AI tool usage
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive AI adoption and improve marketing outcomes.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Data-driven decision making
- Cross-functional program management
- Marketing campaign development and execution
- Performance measurement and analysis
Preferred Skills:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
ASSUMPTION: Candidates with a strong marketing background, experience with AI tools, and a proven track record of driving results through cross-functional collaboration are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $98,200 - $179,600 per year, depending on location and experience
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts
Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. Actual compensation may vary based on factors such as job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce and online retail
- Cloud computing (AWS)
- Digital content and streaming (Amazon Prime, Amazon Music, Amazon Video)
- Artificial Intelligence and Machine Learning (Alexa, Amazon Go, Amazon Fresh)
Company Website: Amazon.com
ASSUMPTION: Amazon's vast resources, diverse business lines, and customer-centric focus provide numerous opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level to Senior-level Marketing role
Reporting Structure: This role reports to the Director of NASM Tech & AI Marketing and collaborates with cross-functional teams across Tech, Creative, and Marketing
Work Arrangement: On-site with potential for hybrid work arrangements
Growth Opportunities:
- Potential to expand the role's scope and influence as AI tools become more integrated into marketing processes
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop expertise in AI-driven marketing and become a thought leader within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office environment with open floor plans, collaborative workspaces, and on-site amenities
Office Location(s): Seattle, WA; Santa Monica, CA; New York, NY
Geographic Context:
- Seattle: Tech hub with a thriving startup scene and a high cost of living
- Santa Monica: Beachside location with a mix of tech and entertainment industries, and a high cost of living
- New York: Global financial and cultural center with a high cost of living
Work Schedule: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangements
ASSUMPTION: The office locations offer vibrant, dynamic work environments with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Problem-solving and analytical skills
- Cross-functional collaboration and communication
- Marketing expertise and strategic thinking
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your fit for the role and enthusiasm for AI-driven marketing
- Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments
ATS Keywords: Product Marketing, AI Tools, Marketing Campaigns, Performance Measurement, Cross-Functional Collaboration, Marketing Strategy, AI Integration, Marketing Innovation
ASSUMPTION: The interview process is designed to assess candidates' skills, cultural fit, and potential to succeed in the role. Preparation and research are key to success.
🛠️ Tools & Technologies
- Amazon's proprietary marketing and analytics tools
- AI and machine learning platforms (e.g., Amazon SageMaker, AWS DeepRacer)
- Project management software (e.g., Asana, JIRA)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with Amazon's proprietary tools and a willingness to learn and adapt to new technologies are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and entrepreneurial
- Customer-centric and results-oriented
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you used data to drive a marketing decision or improve a process?
- How do you approach working with cross-functional teams and stakeholders with differing priorities and perspectives?
ASSUMPTION: Amazon's culture values innovation, collaboration, and customer obsession. Candidates who thrive in dynamic, fast-paced environments and share these values are most likely to succeed.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Navigating a large, complex organization with numerous stakeholders
- Keeping up with rapidly evolving AI technologies and their applications in marketing
- Balancing short-term tactical needs with long-term strategic goals
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on AI-driven marketing and requires expertise in AI tools
- Amazon's scale and resources provide unique opportunities for impact and growth
- Career path comparison: This role can lead to senior marketing positions, AI product management, or AI strategy roles within Amazon or other organizations
ASSUMPTION: This role offers a unique blend of marketing and AI expertise, with opportunities to drive innovation and impact at a large scale.
📝 Sample Projects
- Developing and executing an AI-driven marketing campaign to promote a new product launch
- Collaborating with Tech and Creative teams to integrate AI-generated content into marketing materials
- Conducting A/B tests to optimize AI-driven marketing strategies and improve performance
ASSUMPTION: These projects require a combination of strategic planning, tactical execution, and cross-functional collaboration to drive AI adoption and improve marketing outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AI integration within the NASM Tech & AI Marketing team and how this role will contribute to its evolution?
- How does the team collaborate with other marketing teams and stakeholders to onboard new AI tools and drive adoption?
- What are the most pressing challenges facing the team in terms of AI integration and how can this role help address them?
- How does the team measure the success of AI-driven marketing campaigns and what key metrics are tracked?
- What opportunities exist for professional growth and development within the team and the broader organization?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable insights into the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, AI tool proficiency, and achievements
- Write a cover letter explaining your fit for the role and enthusiasm for AI-driven marketing
- Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
