Product Marketing Manager, Government

📌 Core Information

🔹 Job Title: Product Marketing Manager, Government

🔹 Company: Spire

🔹 Location: Washington DC, Boulder, CO

🔹 Job Type: Hybrid (3 days in office)

🔹 Category: Information Services

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading product marketing for Spire’s Government vertical, focusing on reconnaissance capabilities and satellite-based solutions
• Developing and refining product positioning, messaging, and value propositions tailored to government buyers
• Driving go-to-market strategies and collaborating with various teams to support government sales initiatives
• Conducting market segmentation, analysis, and competitive intelligence to inform strategy and differentiation
• Creating high-impact content and sales enablement assets to empower global government sales teams

ASSUMPTION: This role requires a strong understanding of government procurement cycles and the ability to work effectively with both technical and sales teams.

📋 Key Responsibilities

✅ Own Product Messaging for US Federal as well as Global Government: Develop and continuously refine compelling product positioning, messaging, and value propositions tailored to government buyers, including defense and intelligence agencies.

✅ Go-to-Market Amplification: Drive the go-to-market (GTM) strategy for new product launches and feature enhancements within the government vertical. Ensure alignment across product, marketing, sales, and executive teams.

✅ Market and Competitive Analysis: Conduct market segmentation and analysis, and competitive intelligence focused on reconnaissance, RF sensing, and satellite capabilities. Translate insights into actionable strategy and differentiation.

✅ Social media, Content & Sales Enablement: Develop high-impact content for spire.com through blogs, case studies, brand campaigns, and sales enablement assets—including pitch decks, one-pagers, battlecards, and training sessions—to empower global government sales teams and improve funnel conversion.

✅ Customer & Partner Engagement: Partner with sales to gather field intelligence, understand procurement cycles, and refine buyer personas. Elevate customer stories and use cases that highlight real-world mission success.

✅ Global Collaboration: Work hand-in-hand with Space Reconnaissance Product Lead, US Sales Team Lead, and Rest of the World Sales Leader to ensure synchronized global messaging and strategic alignment across key regions.

✅ Launch & Campaign Execution: Coordinate with brand and demand gen teams to execute targeted launch campaigns and thought leadership in key defense and government channels.

✅ Partnership Support: Support the onboarding of Spire onto government sales platforms with all Spire offers, brochures, catalogues, drive visibility through these partnerships in target markets.

ASSUMPTION: This role may require travel to attend industry events, conferences, and customer meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of product marketing, solution marketing, or strategy experience, ideally within aerospace, defense, or government technology sectors

Required Skills:

• Proven success in marketing to government customers (e.g., DoD, intelligence community, space agencies)
• Experience with reconnaissance, satellite communications, Earth observation, or RF sensing is a strong plus
• Demonstrated ability to lead cross-functional initiatives and collaborate with technical teams
• Exceptional written, verbal, and visual communication skills
• Ability to translate technical concepts into clear, compelling narratives for government audiences
• Self-starter with a strong sense of ownership and adaptability in a fast-paced environment
• Previous Military or Government ‘Public Affairs’ experience would be a plus

Preferred Skills:

• Fluency in a second language, particularly Spanish, French, or Mandarin
• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Candidates with experience in government procurement processes and familiarity with government sales platforms will have a significant advantage.

💰 Compensation & Benefits

Salary Range: $90,000 - $130,500 USD (Anticipated base salary range, final offer may vary based on location, skills, experience, and qualifications)

Benefits:

• Annual Equity Awards
• Vacation, Sick Time, and Personal Time Off
• Optional Medical, Dental, Vision, Life, and Disability Coverage
• 401(K) Plan
• Health and Wellness Reimbursement Program
• Employee Stock Purchase Plan
• Generous Time Off Policy
• Education Assistance Program
• Employee Assistance Program
• Family Leave
• Fitness Reimbursement
• Employee Referral Program
• Healthy Snacks & Beverages in every office

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Spire offers a competitive benefits package, including health insurance, retirement plans, and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Spire operates in the information services industry, focusing on space-based data, analytics, and space services. The company provides unique datasets and powerful insights about Earth to help organizations make data-driven decisions.

Company Size: Spire is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Spire was founded in 2012 and is headquartered in Vienna, Virginia, with additional offices in Boulder, Colorado; San Francisco, California; Glasgow, Scotland; Singapore; Luxembourg; and Cambridge, Ontario.

Company Description:

• Spire improves life on Earth with data from space
• The company owns and operates the largest multi-purpose constellation of satellites, providing real-time global coverage of every point on Earth
• Spire’s data and analytics empower customers to make informed decisions about maritime, aviation, and weather tracking, as well as spoofing and jamming detection

Company Specialties:

• Alternative data
• AIS data
• Weather
• Maritime
• Aviation
• Aerospace
• Cubesats
• ADS-B
• Space as a service
• And satellites

Company Website: https://spire.com

ASSUMPTION: Spire’s focus on space-based data and analytics makes it an attractive employer for candidates interested in cutting-edge technology and innovative solutions.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Manager, Government will report directly to the Head of Government Marketing and collaborate with various teams, including product, marketing, sales, and engineering.

Work Arrangement: This role follows a hybrid work model, requiring employees to work a minimum of three days per week in the office.

Growth Opportunities:

• Progression into a senior marketing role or leadership position within the government vertical
• Expansion into other verticals or regions within Spire’s global organization
• Development of expertise in space-based data, analytics, and space services

ASSUMPTION: Spire’s fast-paced and dynamic environment offers ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Spire’s offices are modern, collaborative spaces designed to foster innovation and creativity.

Office Location(s): Washington DC, Boulder, CO

Geographic Context:

• Washington DC: A major hub for government activity, with numerous defense and intelligence agencies based in the area
• Boulder, CO: A vibrant tech community with a strong focus on aerospace and satellite technology

Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement

ASSUMPTION: Spire’s office locations provide convenient access to major transportation hubs, making it easy for employees to commute to work.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and cross-functional team members
• Final interview with the Head of Government Marketing
• Background check and reference check
• Job offer

Key Assessment Areas:

• Product marketing and strategy experience
• Government sales and procurement processes
• Communication and presentation skills
• Technical aptitude and industry knowledge
• Cultural fit and alignment with Spire’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Spire’s business and the government vertical in your application materials
• Prepare examples of your product marketing and content creation work to showcase during the interview process
• Research Spire’s company culture and values to ensure a strong cultural fit

ATS Keywords: Product Marketing, Government Sales, Reconnaissance, Satellite, Space, Defense, Intelligence, Cross-Functional Collaboration, Communication Skills, Technical Translation, Self-Starter, Adaptability, Military Experience, Government Experience

ASSUMPTION: Spire’s interview process is designed to assess candidates’ technical skills, cultural fit, and alignment with the company’s mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)
• Spire’s proprietary data and analytics platforms

ASSUMPTION: Spire provides its employees with the tools and resources they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Spire encourages creativity, continuous learning, and a growth mindset
• Collaboration: Spire fosters a culture of teamwork, open communication, and mutual respect
• Integrity: Spire upholds the highest ethical standards and acts with honesty and transparency
• Customer Focus: Spire prioritizes customer needs and strives to deliver exceptional value

Work Style:

• Agile and adaptable: Spire’s fast-paced environment requires employees to be flexible and responsive to change
• Data-driven: Spire uses data and analytics to inform decision-making and drive continuous improvement
• Customer-centric: Spire prioritizes customer needs and focuses on delivering exceptional value

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with technical teams and translating complex concepts into clear, compelling narratives?
• Do you have experience working with government customers and understanding their unique procurement processes?

ASSUMPTION: Spire’s culture values innovation, collaboration, integrity, and customer focus, and seeks employees who align with these principles.

⚠️ Potential Challenges

• Working with government customers may require navigating complex procurement processes and lengthy sales cycles
• Spire’s fast-paced environment may present challenges for candidates who prefer a more structured or predictable work environment
• Some government customers may have strict security requirements, which could impact the types of projects or initiatives Spire can pursue
• Spire’s global presence may require occasional travel or remote collaboration with team members in different time zones

ASSUMPTION: Spire’s unique work environment and customer base present both opportunities and challenges for candidates considering this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of government procurement processes and the unique needs of government customers
• Spire’s focus on space-based data and analytics sets it apart from other technology companies, offering candidates the opportunity to work on cutting-edge solutions
• This role offers a unique blend of strategic thinking, tactical execution, and customer engagement, providing candidates with a well-rounded skillset and career growth opportunities

ASSUMPTION: Spire’s unique focus on space-based data and analytics makes this role distinct from other marketing positions in the industry.

📝 Sample Projects

• Developing a targeted launch campaign for a new satellite-based reconnaissance capability, including messaging, content, and sales enablement assets
• Conducting market research and competitive analysis to inform Spire’s go-to-market strategy for its government vertical
• Creating a comprehensive product messaging framework for Spire’s global government customers, including defense, intelligence, and civilian agencies

ASSUMPTION: Spire’s projects offer candidates the opportunity to work on high-impact initiatives that drive business growth and customer success.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing Spire’s government vertical, and how can this role help address them?
• How does Spire support its employees’ professional development and career growth within the government vertical?
• What are the key priorities for the first 90 days in this role, and how can I contribute to Spire’s success in these areas?
• How does Spire measure the success of its government marketing initiatives, and what key performance indicators (KPIs) should I focus on?
• What opportunities exist for collaboration with other Spire teams, such as product, engineering, or sales, to drive cross-functional success?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to Spire’s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing and content creation work to showcase during the interview process
• Research Spire’s company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.