📌 Core Information
🔹 Job Title: Product Marketing Manager, Growth
🔹 Company: 3Play Media
🔹 Location: Boston, MA
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth and market adoption of 3Play Media's most promising products
- Orchestrating impactful go-to-market strategies alongside sales and marketing teams
- Partnering with sales to develop enablement materials and provide direct support
- Analyzing performance metrics to optimize marketing initiatives and drive measurable growth
ASSUMPTION: This role requires a strategic mindset, strong cross-functional leadership skills, and a deep understanding of both product marketing and sales processes.
📋 Key Responsibilities
✅ Lead Go-to-Market (GTM) Execution: Design, champion, and meticulously execute comprehensive, cross-functional GTM plans for our "right-to-win" product use cases, ensuring seamless coordination across all relevant teams to achieve aggressive adoption and revenue targets.
✅ Partner With Sales: Serve as the primary product marketing partner across the sales organization, developing and delivering high-impact sales collateral, comprehensive training materials, competitive intelligence, and compelling talk tracks that empower the sales team to articulate product value and close deals efficiently. And jumping on customer calls as necessary.
✅ Deep Marketing Collaboration: Partner with demand generation, content marketing, and other marketing functions to ensure consistent and impactful integration of product messaging, positioning, and value propositions across all marketing channels and campaigns.
✅ Identify & Leverage Routes to Market: Proactively identify, evaluate, and capitalize on new avenues for market expansion, including our existing customers, strategic partnerships, key industry relationships, and relevant conferences, to accelerate the adoption and reach of our scaled use cases.
✅ Performance Analysis & Optimization: Define, track, and analyze key performance indicators (KPIs) for all GTM initiatives, leveraging data-driven insights to continuously optimize strategies and tactics for maximum impact and efficiency at scale.
✅ Product & Market Advocacy: Act as a passionate product evangelist, representing our solutions at industry events, webinars, and customer engagements to build brand awareness, thought leadership, and drive market demand for our scaled offerings.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and complex initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 5+ years of progressive experience in product marketing, with a strong focus on scaling products and driving significant business growth.
Required Skills:
- Proven ability to lead and execute successful go-to-market strategies for products or services that have achieved substantial market penetration and revenue impact.
- Proven ability to partner directly with sales teams throughout the sales cycle, including developing sales enablement materials, delivering training, and providing direct support. Direct sales experience is a significant advantage.
- Exceptional capability to translate complex product features into compelling customer benefits and clear value propositions that resonate with target personas and drive desired actions.
- Full-stack marketing acumen, possessing a solid understanding of how various marketing channels (e.g., content, digital, events, PR) contribute to a holistic and scalable GTM strategy.
- Familiarity with CRM tools (e.g., HubSpot, Salesforce) and marketing automation platforms.
- Excellent public speaking and presentation skills, with the ability to captivate and educate diverse internal and external audiences.
Preferred Skills:
- Experience driving growth in a localization business.
ASSUMPTION: Candidates should possess a strong blend of strategic thinking, analytical skills, and exceptional communication abilities to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Software Development sector in Boston, MA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible spending accounts (FSA)
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: 3Play Media operates in the Software Development industry, focusing on accessibility solutions for video content.
Company Size: 3Play Media is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: 3Play Media was founded in 2008 by four MIT graduate students.
Company Description:
- 3Play Media provides captioning, transcription, audio description, and localization services, as well as interactive transcripts and video search tools.
- The company works with customers in higher education, entertainment, government, enterprise, and media.
- 3Play Media is committed to making video accessible to everyone, leveraging AI and human expertise to deliver leading accessibility solutions.
Company Specialties:
- Captioning and transcription services
- Audio description and localization
- Interactive transcripts and video search tools
- Accessibility solutions for live and recorded video content
Company Website: 3playmedia.com
ASSUMPTION: Working at 3Play Media offers the opportunity to make a significant impact on the accessibility industry and improve the lives of millions of people worldwide.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Product Marketing Manager, Growth will report directly to the Vice President of Marketing and work closely with cross-functional teams, including sales, product, and marketing.
Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in Boston, MA.
Growth Opportunities:
- Potential career progression into senior leadership roles within the marketing department or other areas of the business.
- Opportunities to expand skills and knowledge through collaboration with cross-functional teams and participation in professional development programs.
- Chance to make a significant impact on the company's growth and market position by driving the success of key products.
ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, providing a well-rounded experience for the right candidate.
🌍 Location & Work Environment
Office Type: 3Play Media's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 77 N Washington St, Floor 2, Boston, Massachusetts 02114, US
Geographic Context:
- Boston, MA, is a vibrant, multicultural city with a rich history and a thriving tech industry.
- The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
- Boston is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.
Work Schedule: The work schedule is generally Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours to accommodate team meetings and events.
ASSUMPTION: Working in Boston offers applicants the opportunity to live and work in a dynamic, culturally rich environment with a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department to discuss the role and assess cultural fit.
- In-depth interview with the hiring manager to evaluate skills, experience, and strategic thinking.
- Case study or presentation task to demonstrate problem-solving skills and product marketing acumen.
- Final interview with key stakeholders to ensure alignment with company values and team dynamics.
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Sales enablement and customer empathy
- Cross-functional leadership and project management
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your ability to drive growth and execute successful go-to-market strategies.
- Prepare for behavioral and situational interview questions that focus on your experience in product marketing, sales enablement, and cross-functional teamwork.
- Research 3Play Media's products, services, and industry to demonstrate your understanding of the company and its mission.
ATS Keywords: Go-to-Market Strategy, Product Marketing, Sales Enablement, Market Analysis, Cross-Functional Leadership, Public Speaking, Project Management, Customer Empathy, Data-Driven Insights, Marketing Automation, Content Marketing, Digital Marketing, Localization, Strategic Thinking, Communication, Collaboration
ASSUMPTION: The interview process for this role will prioritize candidates who can demonstrate a strong blend of strategic thinking, analytical skills, and exceptional communication abilities, as well as a deep understanding of both product marketing and sales processes.
🛠️ Tools & Technologies
- CRM: HubSpot or Salesforce
- Marketing Automation: HubSpot, Marketo, or similar platforms
- Project Management: Asana, Trello, or similar tools
- Presentation Software: PowerPoint, Google Slides, or similar tools
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We prioritize understanding and addressing our customers' needs and challenges.
- Innovative: We continuously seek new ways to improve our products and services.
- Collaborative: We work together to achieve our goals and support each other's success.
- Accountable: We take ownership of our responsibilities and strive for excellence in all that we do.
Work Style:
- Dynamic and fast-paced: We operate in a rapidly changing environment and adapt quickly to new challenges and opportunities.
- Data-driven: We make informed decisions based on data and analytics.
- Cross-functional: We work closely with teams across the organization to achieve our goals.
Self-Assessment Questions:
- Do I thrive in a dynamic, fast-paced environment and enjoy working collaboratively with cross-functional teams?
- Am I comfortable analyzing data and using it to inform my decision-making and strategy development?
- Do I possess strong communication skills and the ability to articulate complex ideas clearly and persuasively?
ASSUMPTION: Candidates who align with 3Play Media's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and complex initiatives simultaneously, requiring strong project management skills and exceptional organizational excellence.
- Working in a fast-paced, dynamic environment that may require occasional overtime or flexible scheduling to meet project deadlines.
- Navigating a cross-functional role that requires strong collaboration and influence skills to align diverse groups with unique needs across product, sales, and marketing.
- Adapting to a rapidly changing market and competitive landscape, requiring continuous learning and adjustment of go-to-market strategies.
ASSUMPTION: These challenges can be overcome by candidates who possess strong organizational skills, exceptional communication abilities, and a relentless drive for continuous improvement.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position places a strong emphasis on sales enablement and cross-functional leadership, requiring a unique blend of skills and experience.
- In the localization industry, this role offers the opportunity to drive growth and market adoption for products that have a significant impact on accessibility and inclusion.
- Career progression in this role may lead to senior leadership positions within the marketing department or other areas of the business, providing opportunities for growth and advancement.
ASSUMPTION: Candidates should possess a strong blend of strategic thinking, analytical skills, and exceptional communication abilities to excel in this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new product launch, including market research, competitive analysis, and cross-functional team coordination.
- Creating and delivering a sales training session on a new product feature, including developing presentation materials, facilitating Q&A, and providing ongoing support to the sales team.
- Analyzing market data and performance metrics to optimize marketing initiatives and drive measurable growth for an existing product use case.
ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership responsibilities required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges faced by the product marketing team in the past year and how they were addressed?
- How does the sales team currently articulate the value of our products, and where do you see opportunities for improvement?
- What are the key priorities for the marketing department in the first 90 days, and how does this role contribute to achieving those objectives?
- How does 3Play Media support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how is it supported within the marketing team?
ASSUMPTION: These questions demonstrate a candidate's curiosity, strategic thinking, and commitment to understanding the role's context and requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your ability to drive growth and execute successful go-to-market strategies.
- Prepare for behavioral and situational interview questions that focus on your experience in product marketing, sales enablement, and cross-functional teamwork.
- Research 3Play Media's products, services, and industry to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
