Product Marketing Manager, Growth

📌 Core Information
🔹 Job Title: Product Marketing Manager, Growth
🔹 Company: Fello
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing, 🚀 Growth Marketing


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📌 Essential Job Details


🚀 Job Overview
As the Product Marketing Manager, Growth at Fello, you will play a pivotal role in scaling the company's business by taking a data-driven approach to developing and executing the overall growth strategy. Reporting to the CMO, you will collaborate closely with cross-functional teams to drive demand for Fello's offerings across a wide range of marketing tactics and channels.


ASSUMPTION: The role is focused on driving growth through product-led strategies, which is a common focus for a product marketing manager in a fast-growing startup.


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📋 Key Responsibilities
✅ Lead growth and product marketing workstreams, supporting company-level growth goals by prioritizing high-impact projects and improving execution velocity
✅ Develop and execute data-driven product-led growth strategies to convert prospects into paid customers, focusing on activation and engagement
✅ Envision and own the definition of growth for Fello based on consumer insights, data, and testing
✅ Collaborate with product, engineering, and data teams to identify growth opportunities, run A/B tests, and implement scalable tactics to reduce friction and increase product adoption
✅ Own the development of all product positioning, value propositions, and messaging
✅ Drive trust and adoption of Fello's products through educational content and user testimonials/reviews
✅ Continuously optimize conversion funnels including web, landing pages, ASO, and new user onboarding
✅ Lead the design and implementation of lifecycle communications, from early engagement to ongoing retention
✅ Work with the data team to build dashboards and track KPIs for user acquisition, retention, and overall growth


ASSUMPTION: The role is focused on driving growth through a range of product marketing and growth marketing strategies, with a strong emphasis on data-driven decision making and cross-functional collaboration.


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🎯 Required Qualifications
Education: Not specified
Experience: 7+ years of relevant experience in product and/or growth marketing, with a proven track record of supporting scaling businesses
Skills:
- Well-rounded experience in scaling new user acquisition and conversion
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Experience with A/B testing, CRO, and using analytics tools
- Strong communication skills, with effectiveness in collaborating with executive stakeholders
- Ability to thrive in a fast-paced, dynamic startup environment


ASSUMPTION: The role requires extensive experience in growth marketing and product marketing, with a focus on data-driven strategies, cross-functional collaboration, and the ability to work effectively in a fast-paced startup environment.


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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Salaries for product marketing managers in the technology industry can range from $80,000 to $150,000 or more, depending on experience, location, and company size. The compensation for this role is likely competitive within the startup ecosystem.


ASSUMPTION: Based on industry standards for product marketing manager roles in the technology sector, especially in growth-focused startups, the salary range for this position is likely between $80,000 and $150,000, depending on the candidate's experience and the company's overall compensation structure.


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📌 Applicant Insights


🔍 Company Context
Industry Position: Fello is a platform that connects people facing life challenges with peers who have overcome similar experiences, providing personalized advice and support.
Company Size: Not specified
Company Stage: Fello is described as an early-stage startup, with the role being part of the founding team.


ASSUMPTION: Fello is an early-stage, venture-backed startup operating in the personal growth and peer-to-peer advice space.


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📊 Role Analysis
Career Level: This role is likely at the mid-to-senior level, given the 7+ years of experience requirement.
Reporting Structure: The Product Marketing Manager, Growth will report directly to the Chief Marketing Officer (CMO).
Team Size/Composition: The team composition is not specified, but the role is part of the founding team, implying a relatively small, cross-functional organization.
Growth Opportunities: As a founding team member, there is significant opportunity for career growth and advancement within the company as it scales.


ASSUMPTION: This is a mid-to-senior level role with direct reporting to the CMO, and the potential for significant career growth within the startup as it expands.


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🌍 Location & Work Environment
Office Type: Remote
Geographic Context: As a remote position, the location is flexible, but the company is likely based in a major tech hub or startup ecosystem.
Work Schedule: Not specified, but likely to be a standard full-time role with some flexibility given the remote nature.
Regional Considerations: Working remotely can provide more geographic flexibility, but may also require self-discipline and the ability to collaborate effectively across distributed teams.


ASSUMPTION: This is a fully remote role, which offers flexibility but may also require strong self-management and virtual collaboration skills.


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💼 Interview & Application Insights
Typical Process: The interview process for this role may include a phone/video screening, technical/skills assessment, behavioral interviews, and potentially a final interview with executive stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's growth marketing expertise, data analysis capabilities, cross-functional collaboration skills, and ability to thrive in a fast-paced startup environment.
Application Tips: Applicants should highlight their relevant experience in scaling new user acquisition and conversion, as well as their data-driven approach to growth strategy and execution. Showcasing past achievements and the ability to think creatively about growth tactics will be important.
ATS Keywords: Relevant keywords to include in applications may include "product marketing," "growth marketing," "user acquisition," "conversion optimization," "A/B testing," "data analysis," and "startup experience."


ASSUMPTION: The interview process and key assessment areas are based on standard practices for product marketing and growth marketing roles in the technology industry, especially within early-stage startups.


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🛠️ Tools & Technologies
- Analytics platforms (Google Analytics, Mixpanel, Amplitude, etc.)
- A/B testing and conversion optimization tools (Optimizely, VWO, etc.)
- Customer relationship management (CRM) systems
- Content management systems (CMS)
- Marketing automation platforms
- Product analytics and data visualization tools


ASSUMPTION: These are common tools and technologies used by product marketing and growth marketing professionals in the technology industry.


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👔 Cultural Fit Considerations
Company Values: Based on the job description, Fello values data-driven decision making, cross-functional collaboration, creative problem-solving, and the ability to thrive in a fast-paced, dynamic startup environment.
Work Style: The role requires a proactive, entrepreneurial mindset, strong analytical skills, and the ability to work effectively in a collaborative, fast-moving team.
Self-Assessment: Applicants should consider whether they are comfortable with ambiguity, thrive on delivering results in a high-velocity environment, and are eager to contribute to the growth of an early-stage startup.


ASSUMPTION: The company culture at Fello values data-driven, collaborative, and results-oriented individuals who can excel in a fast-paced startup setting.


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⚠️ Potential Challenges
The role demands a broad range of responsibilities, from developing growth strategies to optimizing conversion funnels and collaborating cross-functionally. Applicants should be prepared to manage multiple concurrent projects and adapt quickly to changing priorities in a fast-paced startup environment.


ASSUMPTION: The wide scope of responsibilities and the dynamic nature of a startup environment may present challenges that require strong multitasking, prioritization, and adaptability skills.


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📈 Similar Roles Comparison
This Product Marketing Manager, Growth role is similar to other growth marketing or growth product management positions in the technology industry. However, the focus on driving growth through both product marketing and growth marketing strategies, as well as the early-stage startup context, make this role slightly more specialized and broader in scope compared to more traditional product marketing roles.


ASSUMPTION: The combination of product marketing and growth marketing responsibilities, as well as the early-stage startup environment, make this role unique compared to more standard product marketing positions.


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📝 Sample Projects
- Develop and implement a data-driven user acquisition strategy to drive new customer sign-ups, including optimizing landing pages, improving onboarding, and testing different marketing channels
- Collaborate with the product team to enhance the user experience and improve conversion rates at key points in the customer journey
- Analyze customer data and user feedback to inform product positioning, messaging, and go-to-market strategies
- Create educational content and resources to build trust, awareness, and adoption of Fello's offerings
- Design and execute A/B tests to optimize conversion rates across the website and mobile app


ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the types of initiatives a Product Marketing Manager, Growth may undertake.


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❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of Fello's growth and the specific challenges this role is expected to address?
2. How does the product marketing team collaborate with the broader marketing, product, and engineering functions to drive growth?
3. What are the most important metrics you use to measure the success of growth initiatives, and how do you report on progress to stakeholders?
4. Can you share examples of successful growth tactics you've implemented in the past, and how you would approach building a growth strategy for Fello?
5. What is the company's overall vision for growth, and how does this role fit into the larger strategic priorities?
6. How does the company encourage and support continuing education and professional development for the marketing team?


ASSUMPTION: These questions are designed to help the candidate better understand the company's growth objectives, the role's responsibilities, the team dynamics, and the opportunities for professional development.


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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


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📌 Next Steps for Applicants
To apply for this Product Marketing Manager, Growth role at Fello, we recommend the following steps:


1. Carefully review the job description and requirements to ensure you are a strong fit for the position.
2. Tailor your resume and cover letter to highlight your relevant experience in growth marketing, product marketing, and driving user acquisition and conversion.
3. Prepare thoughtful questions to ask during the interview that demonstrate your understanding of the role and your genuine interest in the company.
4. Research Fello's products, mission, and growth trajectory to be able to speak knowledgeably about how you can contribute to their success.
5. Be prepared to discuss specific metrics, strategies, and tactics you have used to drive growth in previous roles.
6. Emphasize your ability to work collaboratively across functions and your adaptability to a fast-paced startup environment.


By following these steps, you can increase your chances of standing out as a strong candidate for this exciting opportunity at Fello.