📌 Core Information
🔹 Job Title: Product Marketing Manager, Growth
🔹 Company: Chime
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy for new and innovative products, features, and member experiences to grow Chime's active member base.
- Connecting market and member research with full-funnel campaigns to make Chime the most engaging and loved banking app in the market.
- Partnering with cross-functional teams, including Marketing, Research, Product, Design, and more, to activate marketing strategies ranging from conversion and retention to top-of-funnel awareness.
- Influencing product roadmap decisions related to the experiences and products supported.
- Excelling at flying at multiple altitudes, mobilizing people and resources around nascent opportunities, and proactively identifying new growth areas.
ASSUMPTION: This role requires a strong understanding of both marketing and product development processes, as well as the ability to work effectively with various teams to drive growth.
📋 Key Responsibilities
✅ Lead comprehensive marketing campaigns for new and existing products and experiences, including audience definition, product positioning and messaging, launch, and optimization.
✅ Partner closely with Marketing Insights and User Research teams to understand members' needs and the broader competitive landscape.
✅ Influence product strategy and in-product communications through relevant research, product acumen, and effective cross-functional collaboration.
✅ Take a data-driven approach to campaign strategy, focusing investments on the most impactful outcomes and specific critical metrics.
✅ Coach and mentor cross-functional team members to support project delivery.
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to successfully drive product marketing campaigns and influence product strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field.
Experience: Minimum of 5+ years leading end-to-end product and performance-driven marketing campaigns, with experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile.
Required Skills:
- Proven ability to lead multiple projects simultaneously with competing priorities and deadlines.
- Excellent communication skills and the ability to align stakeholders and production teams.
- Results-driven mindset, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with Chime's member base.
- Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level.
- Experience implementing processes to scale product marketing to succeed in a rapidly growing marketing and product organization.
Preferred Skills:
- Experience with financial technology or banking products.
- Fluency in Spanish or another language relevant to Chime's diverse member base.
ASSUMPTION: While not explicitly stated, experience in the financial technology or banking industry may be beneficial for understanding the unique aspects of marketing financial products and services.
💰 Compensation & Benefits
Salary Range: $144,500 - $180,600 per year (base salary). The actual base salary offered may be higher, depending on location, skills, qualifications, and experience.
Benefits:
- 401k match
- Medical, dental, and vision benefits
- Life and disability insurance
- Generous vacation policy and company-wide Chime Days
- Backup child, elder, and pet care
- Subsidized commuter benefit
- Annual wellness stipend
- Paid parental leave
- Access to Maven for family planning
- In-person and virtual events to connect with fellow Chimers
Working Hours: Full-time, with a hybrid work arrangement that combines in-office days and trips to team and company-wide events, depending on location.
ASSUMPTION: The salary range provided is inclusive of the base salary and does not include potential bonuses or equity packages.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Chime is a financial technology company focused on providing helpful, transparent, and free banking services to empower its members to achieve financial progress.
Company Size: 1,001-5,000 employees. As a mid-sized company, Chime offers the opportunity to work in a growing organization with a significant impact on its members.
Founded: 2012. Chime has been operating for over a decade, providing its members with access to accounts with no overdraft fees, early direct deposit, credit building, and financial literacy tools.
Company Description:
- Chime was created to help everyday people unlock their financial progress by providing basic banking services that are helpful, transparent, and free.
- The company offers a user-friendly banking app with tools and platforms that give members control over their money and help them achieve their financial ambitions.
- Chime has grown its team to over 1,300 employees across three offices and has expanded its product offerings based on member feedback.
Company Specialties:
- Mobile banking
- Financial literacy
- Credit building
- Early direct deposit
Company Website: https://www.chime.com/
ASSUMPTION: Chime's mission and values are centered around empowering its members to achieve financial progress, making it an attractive company for candidates passionate about financial inclusion and empowerment.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in product marketing, making it suitable for mid-career professionals looking to grow within the field.
Reporting Structure: This role reports directly to the Head of Product & Lifecycle Marketing and works cross-functionally with various teams, including Marketing, Research, Product, Design, and more.
Work Arrangement: Hybrid. This role offers a hybrid work arrangement, combining in-office days and remote work, depending on the team's needs and the employee's location.
Growth Opportunities:
- As Chime continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
- Chime's fast-paced environment may present opportunities for career advancement within the marketing or product teams.
- Working cross-functionally with various teams can provide exposure to different aspects of the business, fostering personal and professional growth.
ASSUMPTION: Chime's growth and success provide ample opportunities for the right candidate to grow within the company and make a significant impact on its members.
🌍 Location & Work Environment
Office Type: Hybrid. Chime offers a hybrid work environment, combining on-site work with remote work options.
Office Location(s): San Francisco, CA; Chicago, IL; New York, NY
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living.
- Chicago, IL: A major financial hub with a diverse economy and a lower cost of living compared to San Francisco.
- New York, NY: A global financial center with a fast-paced, competitive environment and a high cost of living.
Work Schedule: Full-time, with a flexible hybrid work arrangement that combines in-office days and remote work, depending on the team's needs and the employee's location.
ASSUMPTION: Chime's hybrid work environment offers employees the flexibility to balance their work and personal lives while maintaining a strong connection to the company and its mission.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Phone or video interview with the hiring manager
- On-site or virtual final interview with key stakeholders
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and communication
- Data analysis and interpretation
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing financial products or services and your understanding of the financial technology industry.
- Demonstrate your ability to work effectively with cross-functional teams and influence product strategy.
ATS Keywords: Product Marketing, Growth, Campaign Strategy, Cross-Functional Collaboration, Data-Driven, Financial Technology, Banking, Member-Centric, Full-Funnel Marketing
ASSUMPTION: Chime's hiring process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive growth and make a significant impact on the company's members.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Chime uses industry-standard marketing and project management tools to streamline its operations and drive growth.
👔 Cultural Fit Considerations
Company Values:
- Empower everyday people to unlock their financial progress
- Be member-centric in everything we do
- Act with integrity and transparency
- Embrace diversity, equity, and inclusion
- Collaborate and win together
- Take ownership and be accountable
- Be bold, dream big, and take risks
- Continuously learn and improve
Work Style:
- Fast-paced and dynamic, with a focus on driving growth and innovation
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and results-oriented, with a focus on using data to inform decision-making and optimize performance
- Empowering and supportive, with a commitment to helping employees grow both personally and professionally
Self-Assessment Questions:
- How do you align with Chime's mission to empower everyday people to unlock their financial progress?
- How do you approach working collaboratively with cross-functional teams to drive growth and innovation?
- How do you balance strategic thinking with data-driven decision-making to optimize marketing campaigns and drive business performance?
ASSUMPTION: Chime's values and work style are centered around empowering its members, fostering collaboration, and driving growth through data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Chime's fast-paced environment may require employees to adapt quickly to changes and prioritize multiple projects simultaneously.
- Working with a diverse member base may present unique challenges in understanding and addressing their financial needs and preferences.
- Chime's commitment to continuous learning and improvement may require employees to stay up-to-date with industry trends and best practices, as well as be open to feedback and constructive criticism.
- The competitive nature of the financial technology industry may present challenges in driving growth and maintaining a competitive edge.
ASSUMPTION: While Chime's fast-paced environment and commitment to continuous learning present unique challenges, they also offer opportunities for growth and professional development.
📈 Similar Roles Comparison
- Product Marketing Manager, Growth at Chime vs. Product Marketing Manager, Financial Services at a traditional bank: Chime's focus on empowering everyday people and providing helpful, transparent, and free banking services sets it apart from traditional banks, which may have more rigid structures and less member-centric approaches.
- Industry-specific context: The financial technology industry is characterized by rapid innovation, disruption, and competition, with a strong emphasis on digital-first experiences and data-driven decision-making.
- Career path comparison: A career in product marketing at Chime may offer opportunities to grow within the marketing or product teams, with potential paths to leadership roles or other functional areas within the company.
ASSUMPTION: While product marketing roles may share similar responsibilities across industries, the unique context and culture of Chime set it apart from traditional financial services companies and present distinct opportunities for growth and impact.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new credit-building product, including audience definition, product positioning, messaging, launch, and optimization.
- Collaborating with cross-functional teams to understand member needs and preferences, and using that insights to inform product development and marketing strategy.
- Analyzing campaign performance data to identify trends, optimize marketing efforts, and drive business performance.
ASSUMPTION: These sample projects illustrate the range of responsibilities and cross-functional collaboration required for the Product Marketing Manager, Growth role at Chime.
❓ Key Questions to Ask During Interview
- How does Chime approach measuring and optimizing the success of its marketing campaigns?
- Can you describe the team structure and dynamics within the Product & Lifecycle Marketing team and how it collaborates with other departments?
- How does Chime foster a culture of continuous learning and improvement, and what resources are available to support professional development?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Chime approach balancing the need for growth and innovation with the need to maintain a strong focus on member-centricity and financial inclusion?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the team's dynamics, and Chime's commitment to growth, innovation, and member-centricity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in product marketing, cross-functional collaboration, and driving growth through data-driven decision-making.
- Prepare for your interviews by researching Chime's mission, values, and culture, as well as the financial technology industry and its trends.
- Follow up with the hiring manager within one week of your final interview to express your enthusiasm for the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
