📌 Core Information
🔹 Job Title: Product Marketing Manager, Growth
🔹 Company: Checkr
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (2-3 days in office per week)
🔹 Category: Software Development
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing product positioning and messaging for Checkr's background check products, especially those designed for SMB customers
- Leading the product launch go-to-market process, managing cross-functional implementation and post-launch measurement
- Supporting SMB and Commercial sales channels by training teams on the problems Checkr solves for buyers in this segment
- Conducting customer and market research to support go-to-market strategy, run growth experiments, and assess market demand
- Influencing product strategy and roadmap based on market demand, competitor intelligence, and customer insights
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, with a focus on product-led growth (PLG) strategies and principles. The ideal candidate will have experience marketing to SMB customers who sign up for and use software products on a self-serve basis.
📋 Key Responsibilities
✅ Develop product positioning and messaging for Checkr's background check products and sign-up experiences, especially those designed for SMB customers
✅ Lead the product launch go-to-market process, managing cross-functional implementation and post-launch measurement, demonstrating impact
✅ Understand and support Checkr's SMB and Commercial sales channels, training teams on the problems Checkr solves for buyers in this segment; develop internal tools and playbooks and customer collateral
✅ Conduct customer and market research to support go-to-market strategy, run growth experiments, identify new business opportunities, conduct pricing analysis, and assess market demand
✅ Work with the product team to influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights
ASSUMPTION: This role requires strong project management skills, the ability to inspire cross-functional teams, and the ability to present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of B2B product marketing experience, with a focus on high-growth SaaS companies targeting SMB customers
Required Skills:
- Proven experience in marketing a B2B SaaS product at a high-growth company
- Prior experience marketing to SMB customers who sign up for and use software products on a self-serve basis, and strong familiarity with product-led growth (PLG) strategies and principles
- Natural storytelling skills with a gift for writing compelling content that speaks to customer pain points
- Strong project management skills, ability to inspire cross-functional teams, and present with ease to wide-ranging audiences
- Proven self-starter with a bias for action and a can-do attitude to get things done
- Highly effective listening and critical thinking skills with deep customer empathy
- Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations
- Demonstrated ability to be both strategic and hands-on with a bias for action
Preferred Skills:
- Experience working with a monetization product team and finance team on pricing and packaging research and implementation
- Familiarity with the background screening industry
ASSUMPTION: While not explicitly stated, experience with market research, customer segmentation, and competitive analysis would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $165,000 to $194,000 per year (San Francisco, CA)
Benefits:
- Learning and development allowance
- Competitive cash and equity compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
Working Hours: Full-time (40 hours per week), with a flexible work arrangement of 2-3 days in the office per week
ASSUMPTION: The salary range provided is specific to the San Francisco, CA location. For remote workers, the target range will be specified during the recruiting process. Checkr's compensation philosophy can be found on their careers website.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on background screening and HR technology
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Checkr is building the data platform to power safe and fair decisions, helping customers assess risk and ensure safety and compliance to build trusted workplaces and communities
- Established in 2014, Checkr's innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities
- Checkr has over 100,000 customers, including DoorDash, Coinbase, Lyft, Instacart, and Airtable
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- AI
- and HR Technology
Company Website: http://www.checkr.com
ASSUMPTION: Checkr is recognized on the Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role will work extensively with the cross-functional team of growth stakeholders at Checkr, including the product, marketing, sales, finance, and solutions teams
Work Arrangement: Hybrid (2-3 days in the office per week)
Growth Opportunities:
- Potential to influence the product strategy and roadmap
- Opportunity to work on high-impact projects that drive business growth
- Possibility to advance within the company as it continues to grow and expand
ASSUMPTION: This role offers the opportunity to work in a fast-paced and collaborative environment, with a focus on driving product-led growth and customer success.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days in the office per week)
Office Location(s): San Francisco, CA (with the option to work remotely)
Geographic Context:
- San Francisco is a major tech hub, with a vibrant startup scene and a diverse range of industries
- The city offers a mix of urban and outdoor living, with easy access to parks, beaches, and cultural attractions
- San Francisco has a high cost of living, with median home prices exceeding $1.6 million and median rents around $3,500 per month
Work Schedule: Full-time (40 hours per week), with a flexible work arrangement of 2-3 days in the office per week
ASSUMPTION: While the role is primarily based in San Francisco, Checkr offers the flexibility to work remotely for up to 2-3 days per week.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- Behavioral and situational interview with the hiring manager and a cross-functional team member
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Product marketing skills and experience
- Ability to work cross-functionally and collaborate with various teams
- Strategic thinking and problem-solving skills
- Customer empathy and understanding of SMB customer needs
Application Tips:
- Highlight your experience with B2B SaaS marketing, product-led growth, and customer research
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your work, such as product positioning statements, launch plans, or customer research findings
ATS Keywords: Product Marketing, B2B SaaS, SMB, Product-Led Growth, Market Research, Customer Empathy, Cross-Functional Collaboration
ASSUMPTION: Checkr uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Asana or another project management tool
- Google Workspace (G Suite) for collaboration and communication
- Marketo or another marketing automation platform
- Salesforce or another CRM
- Product-led growth tools, such as Pendo or Wootric
ASSUMPTION: The specific tools and technologies used by Checkr may vary, but the role requires proficiency in project management, marketing automation, and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Innovation
- Customer-centricity
- Collaboration
- Growth mindset
Work Style:
- Fast-paced and collaborative
- Data-driven and results-oriented
- Cross-functional and customer-focused
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working cross-functionally with various teams?
- Do you have a growth mindset and a bias for action?
- Are you able to balance strategic thinking with hands-on execution?
ASSUMPTION: Checkr values transparency, innovation, and a customer-centric approach. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and have a strong bias for action.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Navigating a complex, cross-functional organization
- Adapting to changes in the market and competitive landscape
- Balancing strategic thinking with hands-on execution
ASSUMPTION: While Checkr offers a dynamic and exciting work environment, the role may present challenges in terms of managing multiple priorities, working in a fast-paced environment, and navigating a complex organization.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on product-led growth and SMB customers
- In the background screening industry, Checkr is known for its innovative technology and commitment to fair and safe decisions
- Career-wise, this role offers the opportunity to influence product strategy and drive business growth, with potential for advancement as the company continues to grow
ASSUMPTION: This role is unique in its focus on product-led growth and SMB customers within the background screening industry. It offers the opportunity to drive business growth and influence product strategy in a dynamic and innovative company.
📝 Sample Projects
- Developing product positioning and messaging for a new background check product targeted at SMB customers
- Conducting customer research to identify pain points and opportunities in the SMB background check market
- Launching a new product or feature, managing cross-functional implementation, and measuring post-launch impact
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the focus on product-led growth and customer-centricity.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at Checkr and how this role fits into it?
- How does Checkr support the growth and development of its product marketing team members?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Checkr approach customer research and market segmentation, and how can this role contribute to those efforts?
- What is the work environment like at Checkr, and how does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, as well as the challenges and opportunities that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, including your experience with B2B SaaS marketing, product-led growth, and customer research
- Prepare examples of your work, such as product positioning statements, launch plans, or customer research findings, to showcase your skills and accomplishments
- Follow up with the hiring manager or a member of the HR team one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
