- Job Title: Product Marketing Manager, Home & Speaker
- Company: HARMAN International
- Location: Amsterdam, Noord-Holland, Netherlands
- Job Type: Full-Time, Hybrid (3 days on-site)
- Category: Consumer Electronics Manufacturing
- Date Posted: July 4, 2025
- Experience Level: Mid-Senior level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
- Developing regional product strategies for connected home speakers and soundbars.
- Creating and executing go-to-market plans for new product introductions.
- Driving business plan development and execution for the category.
- Managing product lifecycle and optimizing the portfolio.
- Collaborating with cross-functional teams and stakeholders on a global scale.
*ASSUMPTION:* This role requires a strong understanding of the consumer audio industry, market trends, and consumer behavior. The ideal candidate will have experience working with multiple stakeholders and managing projects with a global impact.
📋 Key Responsibilities
- Regional Product Strategy
- Understand the regional market environment and identify new product-market opportunities.
- Analyze market data and provide insights to inform commercial product specifications and concepts.
- Go-To-Market Strategy
- Develop strong go-to-market plans covering product, pricing, distribution, and marketing strategy.
- Deploy and align go-to-market plans with commercial teams, brand activation, shopper marketing, and local marketing teams.
- Business Plan Development and Execution
- Utilize consumer and retail insights to define category go-to-market approaches for new product introductions.
- Support the development of key account business plans and annual category plans.
- Product Lifecycle Management
- Make adjustments and optimize the product portfolio as needed.
- Support management of the category's margin and analyze and recommend product life cycles.
- New Product Introduction
- Create customer presentations to support the introduction of new products.
- Help drive accurate forecast and demand planning and support customer marketing managers in driving account-specific programs.
- Project Management
- Monitor selling performance and challenge sales teams on distribution and sales results.
- Compare own product and pricing positioning with competition and gather information from various markets on product performance.
- Sales and Account Presentations
- Work with sales and marketing organizations to develop necessary trade and consumer activation pitches.
- Achieve best buy reviews in leading trade magazines (online/offline).
*ASSUMPTION:* This role involves a high level of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Marketing Communications, or a related field.
- Experience: At least 4 years of extensive work experience in product marketing, with a focus on consumer electronics or a related industry.
- Required Skills:
- Proven ability to manage assigned projects critical for organizational goals.
- Strong analytical and data interpretation skills.
- Excellent communication and presentation skills.
- Ability to work independently and effectively within a matrix environment.
- Experience working cross-regionally and globally with diverse, multi-cultural teams.
- Preferred Skills:
- Experience with market data agencies like GfK.
- Familiarity with product lifecycle management tools and processes.
- Knowledge of the consumer audio industry and market trends.
*ASSUMPTION:* Candidates with experience in consumer electronics or a related industry will have a strong foundation for success in this role. However, a passion for audio technology and a willingness to learn are essential for long-term success.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level role in the Netherlands)
- Benefits:
- Flexible work schedule (40% remote work)
- Professional training and development opportunities
- Competitive market-based compensation plus a 13th month salary
- 28 holidays per year
- Commuter travel package and environment allowance
- Collective health insurance scheme, pension, and top-notch employee discounts on world-class HARMAN/Samsung products
- Working Hours: 40 hours per week, with flexible scheduling for remote work
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for a mid-senior level role in the consumer electronics industry in the Netherlands. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Electronics Manufacturing
- Company Size: 10,001+ employees
- Founded: 1980
- Company Description: HARMAN International is a global leader in automotive technology, lifestyle innovations, design, and analytics. They design and engineer connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions, and services supporting the Internet of Things.
- Company Specialties: Audio, sound, infotainment, consumer electronics, professional sound, automotive sound, loudspeaker, home entertainment, lighting, connected cars, and IoT.
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Director of Product Marketing and works closely with global business unit leaders and various cross-functional teams.
- Work Arrangement: Hybrid (3 days on-site in Amsterdam, with the remaining days working remotely)
- Growth Opportunities:
- Opportunities for professional development through HARMAN University's business and leadership academies.
- Internal talent management leadership acceleration programs.
- "Be Brilliant" employee recognition and rewards program.
*ASSUMPTION:* This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the organization.
🌍 Location & Work Environment
- Office Type: Modern office space in the Houthavens area of Amsterdam.
- Office Location(s): Amsterdam, Netherlands
- Geographic Context: Amsterdam is a vibrant, multicultural city with a strong focus on innovation and technology. The Houthavens area is a growing business hub with easy access to public transportation and amenities.
- Work Schedule: Flexible scheduling with a focus on results and outcomes, rather than strict hours.
*ASSUMPTION:* The hybrid work arrangement and flexible scheduling allow for a healthy work-life balance while still fostering collaboration and team building.
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screening
3. On-site or virtual interview with the hiring manager and relevant stakeholders
4. Final round interview with senior leadership
- Key Assessment Areas:
- Market analysis and strategic thinking
- Cross-functional collaboration and stakeholder management
- Presentation and communication skills
- Problem-solving and project management skills
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
2. Prepare for behavioral interview questions that focus on your experience with market analysis, go-to-market strategy, and cross-functional collaboration.
3. Familiarize yourself with the consumer audio industry and HARMAN's product portfolio.
*ASSUMPTION:* The interview process for this role is designed to assess your strategic thinking, communication skills, and cultural fit with the organization.
*ASSUMPTION:* Proficiency in relevant market analysis tools and project management software is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Diversity and Inclusion
- Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Results-oriented and action-oriented culture
- Self-Assessment Questions:
- How do you stay up-to-date with market trends and consumer behavior in the consumer audio industry?
- How have you successfully managed cross-functional teams and stakeholders in previous roles?
- How do you approach data analysis and interpretation to inform business decisions?
*ASSUMPTION:* Candidates who align with HARMAN's core values and work style will thrive in this dynamic and collaborative work environment.
⚠️ Potential Challenges
- The consumer audio industry is fast-paced and competitive, requiring constant adaptation and innovation.
- The role involves managing multiple stakeholders and projects, which can be challenging at times.
- The hybrid work arrangement may present communication and collaboration challenges that require proactive management.
*ASSUMPTION:* Success in this role requires strong project management skills, excellent communication, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Product Marketing Manager, Consumer Electronics
- Focuses on a broader range of consumer electronics products, rather than specific categories like home audio.
- May have less exposure to global business units and cross-functional teams.
- Senior Marketing Manager, Consumer Goods
- Focuses on marketing strategies for consumer goods, rather than technology products.
- May have more exposure to retail and consumer behavior, rather than market trends and technology trends.
*ASSUMPTION:* This role offers a unique blend of market analysis, go-to-market strategy, and cross-functional collaboration, making it distinct from similar roles in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new line of smart speakers, including product positioning, pricing, distribution, and marketing tactics.
- Conducting a market analysis to identify new product-market opportunities for connected home audio products.
- Creating customer presentations and training materials to support the launch of new soundbars in key European markets.
*ASSUMPTION:* These sample projects illustrate the strategic and cross-functional nature of the role, requiring a strong understanding of market trends, consumer behavior, and product lifecycle management.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its employees?
- What are the key priorities for the first 90 days in this role?
- How does the company foster collaboration and communication in a hybrid work environment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company measure the success of its product marketing efforts, and how can I contribute to improving these metrics?
*ASSUMPTION:* These questions demonstrate your interest in the role, the company, and your commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://harman.wd3.myworkdayjobs.com/HARMAN/job/Amsterdam---Amsterdam-Netherlands/Product-Marketing-Manager--Home---Speaker_R-45471-2025).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare for behavioral interview questions that focus on your experience with market analysis, go-to-market strategy, and cross-functional collaboration.
4. Familiarize yourself with the consumer audio industry and HARMAN's product portfolio.
5. Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
