📌 Core Information
🔹 Job Title: Product Marketing Manager II
🔹 Company: GM Financial
🔹 Location: Fort Worth, TX
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for GM Financial's products
- Collaborating with cross-functional teams to ensure alignment with company goals and customer needs
- Analyzing market trends and competitor activities to inform marketing strategies
- Managing marketing campaigns and projects from inception to completion
ASSUMPTION: This role requires a strong understanding of the auto finance industry and experience in product marketing. The ideal candidate will be able to work effectively with various teams and adapt to changing market conditions.
📋 Key Responsibilities
✅ Define and shape marketing strategies for GM Financial's products
✅ Collaborate with cross-functional teams to ensure alignment with company goals and customer needs
✅ Analyze market trends and competitor activities to inform marketing strategies
✅ Manage marketing campaigns and projects from inception to completion
✅ Develop and maintain product positioning and messaging frameworks
✅ Conduct market research and analyze data to inform product development and marketing strategies
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with various teams. The ideal candidate will be able to balance strategic thinking with tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing, preferably in the auto finance industry
Required Skills:
- Proven experience in product marketing or a related role
- Strong understanding of the auto finance industry
- Excellent analytical and problem-solving skills
- Strong communication and presentation skills
- Ability to work effectively with cross-functional teams
- Proficiency in Microsoft Office Suite and marketing automation tools
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience with CRM systems and marketing analytics tools
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the auto finance industry and a proven track record in product marketing are strongly encouraged to apply. Familiarity with GM Financial's products is a plus.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (based on experience and industry standards)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on GM vehicles and services
- Tuition assistance and professional development opportunities
Working Hours: 40 hours per week, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager II role in the Fort Worth area. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GM Financial operates in the competitive and dynamic auto finance industry, providing retail financing and leasing options to customers and commercial lending products to dealers.
Company Size: GM Financial is a mid-sized company with approximately 9,000 employees, offering a collaborative and innovative work environment.
Founded: GM Financial was founded in 1992 and is headquartered in Fort Worth, Texas.
Company Description:
- GM Financial is the captive finance company and wholly-owned subsidiary of General Motors
- Offers auto finance solutions, including retail loans, leases, and commercial lending products
- Emphasizes teamwork, excellence, integrity, diversity, equity, and inclusion, and community investment
Company Specialties:
- Auto Finance
- Auto Remarketing
- Commercial Lending
Company Website: www.gmfinancial.com
ASSUMPTION: GM Financial's size and industry position provide opportunities for career growth and exposure to diverse aspects of the business.
📊 Role Analysis
Career Level: This role is at the mid-level of the product marketing career path, offering opportunities for growth and development.
Reporting Structure: The Product Marketing Manager II reports directly to the Senior Product Marketing Manager and works closely with cross-functional teams, including sales, product, and marketing.
Work Arrangement: This role is on-site, with the expectation of working from the Fort Worth headquarters. However, flexibility for remote work may be available based on business needs.
Growth Opportunities:
- Potential advancement to Senior Product Marketing Manager or other leadership roles
- Expansion of responsibilities to include additional products or regions
- Development of skills in areas such as data analysis, market research, or project management
ASSUMPTION: This role offers opportunities for career growth and development within GM Financial's product marketing organization.
🌍 Location & Work Environment
Office Type: GM Financial's headquarters in Fort Worth, Texas, features a modern, collaborative work environment with on-site amenities.
Office Location(s): 12125 Herbert Wayne Court, Suite 100, Huntersville, NC 28078
Geographic Context:
- Fort Worth is the 13th-largest city in the United States and the fifth-largest city in Texas
- The city offers a diverse range of cultural, recreational, and entertainment options
- Fort Worth is part of the Dallas-Fort Worth-Arlington metropolitan area, providing easy access to major transportation hubs and other urban centers
Work Schedule: The standard workweek is Monday through Friday, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: Fort Worth offers a vibrant and dynamic environment for professionals, with a range of housing, dining, and entertainment options to suit various preferences and lifestyles.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Industry knowledge and understanding of GM Financial's products
- Analytical and problem-solving skills
- Communication and presentation skills
- Ability to work effectively with cross-functional teams
- Cultural fit and alignment with GM Financial's values
Application Tips:
- Highlight your relevant experience in product marketing and the auto finance industry
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare examples of your marketing strategies, campaigns, or projects to discuss during the interview
- Research GM Financial's products, industry position, and company culture to demonstrate your enthusiasm and fit
ATS Keywords: Product marketing, auto finance, marketing strategy, cross-functional teams, market research, data analysis, campaign management, CRM, marketing automation
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Teamwork
- Excellence
- Integrity
- Diversity, Equity, and Inclusion
- Community Investment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to changing market conditions
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you embody GM Financial's values in your work and personal life?
- Describe a time when you had to adapt to a significant change in your work environment or market conditions. How did you handle it, and what was the outcome?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who demonstrate a strong fit with GM Financial's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution in a fast-paced, dynamic environment
- Working effectively with cross-functional teams to align marketing strategies with company goals and customer needs
- Adapting to changing market conditions and competitor activities
- Managing multiple projects and priorities simultaneously
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on priorities and deadlines.
📈 Similar Roles Comparison
- Product Marketing Manager roles in other industries may have different product lifecycles, market dynamics, and competitive landscapes
- Auto finance-specific roles may require a deeper understanding of the industry and its unique regulations and compliance requirements
- Career paths in product marketing may vary depending on the company's size, structure, and growth trajectory
ASSUMPTION: Candidates should research industry-specific trends, competitors, and market dynamics to better understand the unique aspects of this role and how it compares to similar positions in other industries or companies.
📝 Sample Projects
- Developing a go-to-market strategy for a new auto finance product
- Conducting market research to identify customer needs and preferences for existing products
- Managing a marketing campaign to promote a product launch or seasonal promotion
- Analyzing campaign performance data to optimize future marketing efforts
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role. Actual projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into GM Financial's long-term growth and product strategy?
- What are the most significant challenges facing the product marketing team in the next 12 months, and how can this role help address them?
- How does GM Financial support the professional development and career growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GM Financial measure the success of its product marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: These questions are designed to help candidates better understand the role's context, priorities, and opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies, campaigns, or projects to discuss during the interview
- Research GM Financial's products, industry position, and company culture to demonstrate your enthusiasm and fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
