📌 Core Information
🔹 Job Title: Product Marketing Manager, Industries
🔹 Company: Mapbox
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving industry-specific product positioning, messaging, and go-to-market strategy for telecommunications and on-demand logistics industries.
- Collaborating cross-functionally with Product, Sales, and Demand Generation teams to align on objectives and deliver impactful marketing strategies.
- Conducting in-depth research and analysis on market trends, competitive landscapes, and customer challenges within target industries.
- Developing and maintaining detailed buyer personas and market segmentations for each target industry.
- Creating and executing go-to-market plans for Mapbox solutions tailored to telecommunications and on-demand logistics industries.
ASSUMPTION: This role requires a strong understanding of the telecommunications and on-demand logistics industries, as well as exceptional storytelling and cross-functional collaboration skills.
📋 Key Responsibilities
✅ Conduct in-depth research and analysis on market trends, competitive landscapes, and customer challenges within target industries.
✅ Gather customer and partner feedback to shape product messaging, feature prioritization, and positioning.
✅ Develop and maintain detailed buyer personas and market segmentations for each target industry.
✅ Create and execute go-to-market plans for Mapbox solutions tailored to telecommunications and on-demand logistics industries.
✅ Collaborate cross-functionally with Product, Sales, and Demand Generation teams to align on objectives, timelines, and deliverables.
✅ Identify and prioritize marketing opportunities to drive revenue growth and enhance market presence.
✅ Develop and manage a portfolio of high-impact marketing content, including case studies, whitepapers, blogs, and webinars, that communicates Mapbox’s value proposition for each industry.
✅ Establish Mapbox as a thought leader through speaking engagements, co-branded content, and collaborations with industry experts.
✅ Provide Sales teams with industry-specific tools, including competitive positioning, pitch decks, battle cards, and demo scripts.
✅ Deliver product training and guidance to enable effective customer engagements.
✅ Plan and execute marketing campaigns and events (e.g., webinars, trade shows) to generate leads and nurture existing relationships in target industries.
✅ Collaborate with Demand Generation to create industry-specific campaigns that drive pipeline growth.
✅ Monitor, analyze, and report on the performance of marketing campaigns and initiatives.
✅ Use data-driven insights to optimize strategies and demonstrate ROI to key stakeholders.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Relevant experience may be considered in lieu of a degree.
Experience: 8+ years of experience in Product Marketing or Solutions Marketing, with a strong understanding of the telecommunications and on-demand logistics industries preferred.
Required Skills:
- Proven ability to develop and execute go-to-market strategies that align with business objectives and drive revenue growth.
- Exceptional storytelling skills with a talent for crafting clear, persuasive, and engaging content tailored to target audiences.
- Strong cross-functional collaboration skills, with experience working closely with Product, Sales, and Customer Success teams.
- Excellent written and verbal communication skills, with an ability to convey complex ideas simply and effectively.
- Proficiency in analyzing market trends, customer feedback, and campaign performance to make data-driven decisions.
- Comfort with technology, particularly SaaS products and geolocation solutions, with the ability to translate technical features into business benefits.
- Highly motivated, proactive, and adaptable to fast-paced environments.
Preferred Skills:
- Experience or deep understanding of the telecommunications and/or on-demand logistics industries.
- Fluency in additional languages (e.g., Spanish, French, German) for better communication with global customers and partners.
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $131,750 - $178,250 per year (based on location and experience level)
Benefits:
- Health Care
- Parental Leave
- Flexibility for work-life balance
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on location technology and mapping solutions
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2011, with a history of innovation and growth in the location technology industry
Company Description:
- Mapbox is the leading real-time location platform for a new generation of location-aware businesses.
- The company equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere.
- Mapbox offers applications, data, SDKs, and APIs to create customized and immersive experiences that delight customers.
Company Specialties:
- Maps
- Data
- Design
- and Navigation
Company Website: www.mapbox.com
ASSUMPTION: Mapbox is a well-established company with a strong reputation in the location technology industry, providing a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the Marketing and Communications team
Reporting Structure: Reports directly to the Global Head of Marketing and Communications, with cross-functional collaboration with Product, Sales, and Demand Generation teams
Work Arrangement: Remote OK, with flexibility for remote work and occasional in-person meetings or events
Growth Opportunities:
- Potential for career advancement within the Marketing and Communications team or other departments within Mapbox
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation
- Chance to gain experience in a dynamic and fast-paced industry, with exposure to cutting-edge location technology solutions
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, product development, and customer engagement, with a focus on driving business growth and innovation in the location technology industry.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional in-person meetings or events as needed
Office Location(s): United States (with flexibility for remote work)
Geographic Context:
- The United States offers a diverse and dynamic business environment, with opportunities for collaboration with customers, partners, and industry experts across various industries.
- The remote work arrangement provides flexibility for employees to work from their preferred location, with the option to travel for in-person meetings or events as needed.
- The United States is home to a thriving location technology industry, with Mapbox at the forefront of innovation and growth.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and occasional in-person meetings or events
ASSUMPTION: The remote work arrangement provides employees with the flexibility to balance their work and personal lives, while still maintaining strong connections with colleagues and customers.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Global Head of Marketing and Communications
- Background check and offer extension
Key Assessment Areas:
- Industry-specific knowledge and experience
- Marketing strategy and campaign development skills
- Cross-functional collaboration and communication skills
- Data analysis and interpretation skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant industry experience and marketing campaign successes.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cross-functional collaboration experience.
- Be ready to discuss your understanding of the telecommunications and on-demand logistics industries, as well as your ideas for driving Mapbox's growth in these sectors.
ATS Keywords: Product Marketing, Solutions Marketing, Go-to-market Strategy, Telecommunications, On-demand Logistics, Storytelling, Cross-functional Collaboration, Written Communication, Verbal Communication, Market Analysis, Customer Feedback, SaaS Products, Geolocation Solutions, Data-driven Decisions, Adaptability
ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry-specific knowledge, marketing strategy and campaign development skills, cross-functional collaboration and communication skills, data analysis and interpretation skills, adaptability, and problem-solving skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's existing technology stack.
👔 Cultural Fit Considerations
Company Values:
- High-performing creative individuals who dig into problems and opportunities
- Support for employees' whole selves at work, including flexible work arrangements and supportive health care
- An environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company
- Growing a diverse team and encouraging people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply
Work Style:
- Collaborative and cross-functional, with a focus on driving business growth and innovation through marketing campaigns and initiatives
- Dynamic and fast-paced, with a focus on adaptability and problem-solving
- Data-driven and analytical, with a focus on using data to inform marketing strategies and campaign development
Self-Assessment Questions:
- How do your industry-specific knowledge and marketing strategy skills align with Mapbox's goals for growth in the telecommunications and on-demand logistics industries?
- How do your cross-functional collaboration and communication skills enable you to work effectively with Product, Sales, and Demand Generation teams?
- How do your data analysis and interpretation skills inform your approach to marketing campaign development and optimization?
ASSUMPTION: Candidates who align with Mapbox's company values and work style, and who demonstrate strong self-awareness and adaptability, will be well-suited to this role.
⚠️ Potential Challenges
- The telecommunications and on-demand logistics industries are dynamic and fast-paced, requiring candidates to stay up-to-date with the latest trends and developments.
- The role requires strong cross-functional collaboration and communication skills, with a focus on driving business growth and innovation through marketing campaigns and initiatives.
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring candidates to be proactive and adaptable in their approach to remote work.
- The role may require occasional travel for in-person meetings or events, which may present challenges for candidates with personal or family commitments.
ASSUMPTION: Candidates who are proactive, adaptable, and skilled in remote work and cross-functional collaboration will be well-equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on driving industry-specific product positioning, messaging, and go-to-market strategy for telecommunications and on-demand logistics industries.
- Compared to other product marketing roles, this position offers a unique opportunity to work at the intersection of marketing, product development, and customer engagement, with a focus on driving business growth and innovation in the location technology industry.
- Career-wise, this role offers opportunities for growth and advancement within the Marketing and Communications team or other departments within Mapbox, with a focus on driving business growth and innovation in the location technology industry.
ASSUMPTION: Candidates who are seeking a unique and challenging role in the location technology industry, with a focus on driving business growth and innovation through marketing campaigns and initiatives, will be well-suited to this position.
📝 Sample Projects
- Developing a go-to-market strategy for Mapbox's location technology solutions in the telecommunications industry, including market research, competitive analysis, and customer segmentation.
- Creating a portfolio of high-impact marketing content, including case studies, whitepapers, blogs, and webinars, that communicates Mapbox's value proposition for the telecommunications industry.
- Establishing Mapbox as a thought leader in the on-demand logistics industry through speaking engagements, co-branded content, and collaborations with industry experts.
ASSUMPTION: These sample projects are illustrative of the types of initiatives that candidates may be expected to undertake in this role, and may vary depending on the candidate's background and the team's priorities.
❓ Key Questions to Ask During Interview
- How does Mapbox's approach to product marketing differ from other companies in the location technology industry?
- What are the key priorities for the Marketing and Communications team in the next 6-12 months, and how does this role contribute to those objectives?
- How does Mapbox support the professional development and growth of its employees, particularly in the Marketing and Communications team?
- What are the key challenges and opportunities in the telecommunications and on-demand logistics industries, and how does this role address those dynamics?
- How does Mapbox's remote work arrangement support employees' work-life balance and personal growth?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process will demonstrate their interest in and understanding of the role, as well as their commitment to driving business growth and innovation in the location technology industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant industry experience and marketing campaign successes.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cross-functional collaboration experience.
- Be ready to discuss your understanding of the telecommunications and on-demand logistics industries, as well as your ideas for driving Mapbox's growth in these sectors.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
