📌 Core Information
🔹 Job Title: Product Marketing Manager - KLAS
🔹 Company: KLA
🔹 Location: Milpitas, CA
🔹 Job Type: Full-Time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving service strategies for product lines
- Establishing and achieving revenue targets
- Collaborating cross-functionally to optimize product performance and service value
- Interacting with customers and field teams to understand and meet their needs
- Researching competitors and positioning KLA's offerings
ASSUMPTION: This role requires a strong business acumen, excellent communication skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Establishing and communicating comprehensive service strategies for each product line
✅ Setting and achieving revenue targets for service products
✅ Participating in design reviews and developing requirements for design-for-service and service business roadmaps
✅ Leading execution of service revenue plans and making course corrections as needed
✅ Developing differentiated service product offerings, pricing, and collateral
✅ Defining enhanced service offerings, including multi-tool fleet management and data analytics
✅ Driving cross-functional programs and monitoring cost of service
✅ Working directly with tool end-users and field teams to uncover unmet needs and promote service value
✅ Researching competitive product and service offerings and positioning KLA's solutions
✅ Ensuring KLA's internal systems accurately reflect all service products
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor of Science degree or greater, advanced degree a plus
Experience: Minimum 5 years of industrial experience, including direct knowledge of semiconductor manufacturing
Required Skills:
- Proven business ownership in sales or marketing role
- Direct end-customer interaction experience
- International business experience
- Ability to optimize limited resources across a matrix of departments
- Strong communication skills and presentation abilities
- Analytical skills and ability to draw business conclusions from complex datasets
- Ability to thrive in a fast-paced, high-energy environment
- Well-organized with attention to detail
- Hardworking and desire to work in a team environment
Preferred Skills:
- MBA and/or business/marketing education
- Experience with design-for-service and service business roadmaps
- Familiarity with artificial intelligence, machine learning, and remote support technologies
ASSUMPTION: A background in semiconductor manufacturing is highly desirable, but not strictly required if the candidate has transferable skills and a strong understanding of the industry.
💰 Compensation & Benefits
Salary Range: $137,000.00 - $232,900.00 Annually
Benefits:
- Medical, dental, and vision insurance
- Life insurance
- 401(K) with company matching
- Employee stock purchase program (ESPP)
- Student debt assistance and tuition reimbursement
- Development and career growth opportunities
- Financial planning benefits
- Wellness benefits, including an employee assistance program (EAP)
- Paid time off and paid company holidays
- Family care and bonding leave
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for this role and experience level. Actual pay may vary depending on factors such as location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. They invent systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards, and flat panel displays.
Company Size: KLA has 10,001+ employees, providing a large and diverse work environment.
Founded: KLA was founded in 1975 and is headquartered in Milpitas, California.
Company Description:
- KLA develops industry-leading equipment and services that enable innovation throughout the electronics industry
- Their solutions are used by leading customers across the globe to manufacture wafers and reticles, integrated circuits, packaging, and printed circuit boards
- KLA's expert teams of physicists, engineers, data scientists, and problem-solvers design solutions that move the world forward
Company Specialties:
- Semiconductor process control
- Inspection and metrology
- LED, nanotechnology, AI, and packaging
Company Website: www.kla.com
ASSUMPTION: KLA's focus on innovation and collaboration creates an environment where employees can grow and make a significant impact on the industry.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the organization.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Service Marketing and works closely with various teams, including product divisions, sales teams, field service organizations, and customers.
Work Arrangement: This is an on-site position, with the primary location being KLA's headquarters in Milpitas, California.
Growth Opportunities:
- Advancement within the marketing or service organizations
- Expansion of responsibilities to include additional product lines or regions
- Potential career transitions to other functions within KLA, such as sales, product management, or engineering
ASSUMPTION: KLA's large and diverse organization provides numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: KLA's headquarters in Milpitas, California, features a modern, collaborative work environment designed to foster innovation and creativity.
Office Location(s): 3 Technology Dr, Milpitas, California 95035, US
Geographic Context:
- The San Francisco Bay Area offers a diverse and vibrant culture, with numerous amenities and attractions
- The region has a Mediterranean climate, with mild winters and warm, dry summers
- Milpitas is conveniently located near major transportation hubs, including the San Jose International Airport and the Bay Area Rapid Transit (BART) system
Work Schedule: The standard workweek is Monday through Friday, with flexible hours to accommodate individual needs and team collaboration.
ASSUMPTION: KLA's work environment encourages collaboration and innovation, with a strong focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual final interview with additional team members
- Background check and offer extension
Key Assessment Areas:
- Business acumen and strategic thinking
- Communication and presentation skills
- Collaboration and teamwork abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with KLA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your understanding of the semiconductor manufacturing industry and KLA's products
- Research KLA's competitors and be ready to position KLA's offerings effectively
- Prepare questions to ask the interviewer about the team, the role, and KLA's culture
ATS Keywords: Product Marketing, Service Strategy, Revenue Planning, Design Reviews, Cross-Functional Collaboration, Customer Interaction, Analytical Skills, Communication Skills, Teamwork, Problem Solving, Market Research, Service Offerings, Technical Support, Project Management, Innovation, Data Analytics
ASSUMPTION: KLA's interview process is designed to assess both technical skills and cultural fit, with a strong focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but strong proficiency in Microsoft Office Suite is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- One KLA
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-energy environment?
- Are you comfortable working in a matrix organization and collaborating with various teams?
- Do you have strong communication skills and the ability to present effectively under pressure?
- Are you comfortable working with complex datasets and drawing business conclusions?
- Do you align with KLA's values and work style?
ASSUMPTION: KLA's culture is highly collaborative and innovative, with a strong focus on customer success and continuous improvement.
⚠️ Potential Challenges
- The role requires a strong understanding of the semiconductor manufacturing industry and KLA's products, which may have a steep learning curve for candidates from outside the industry
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role involves a high degree of collaboration and may require frequent travel, which could be challenging for candidates with personal or family commitments
- The competitive nature of the semiconductor manufacturing industry may present challenges in achieving revenue targets and maintaining market share
ASSUMPTION: These challenges can be mitigated by thorough preparation, a strong commitment to learning and development, and effective time management.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on service strategy and revenue planning
- In the semiconductor manufacturing industry, this role is unique in its focus on service products and their impact on overall product value
- Career progression in this role may follow a path similar to other marketing or service management positions, with opportunities for advancement within the organization
ASSUMPTION: This role offers a unique blend of marketing and service management responsibilities, with a strong focus on driving revenue and optimizing product value.
📝 Sample Projects
- Developing a comprehensive service strategy for a new product line, including revenue targets, pricing, and service offerings
- Conducting a competitive analysis and positioning KLA's service products to maximize value for customers
- Collaborating with cross-functional teams to optimize product performance and reduce cost of service
- Defining enhanced service offerings, such as multi-tool fleet management and data analytics, to improve product value and customer satisfaction
ASSUMPTION: These sample projects illustrate the diverse and collaborative nature of the Product Marketing Manager role at KLA.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other teams, such as product divisions and field service organizations?
- What are the most significant challenges facing the product lines in this role, and how can I help address them?
- What opportunities are there for growth and development within this role and the organization?
- How does KLA support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://kla.wd1.myworkdayjobs.com/Search/job/Milpitas-CA/Product-Marketing-Manager--KLAS_2530762-1
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for the interview by researching KLA's products, competitors, and industry trends
- Prepare questions to ask the interviewer about the team, the role, and KLA's culture
- Follow up with the hiring manager within one week of the interview to reiterate your interest in the role and address any concerns or questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
