📌 Core Information
🔹 Job Title: Product Marketing Manager (m/w/d)
🔹 Company: Piller Blowers & Compressors GmbH
🔹 Location: Moringen, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with partial remote work
🚀 Job Overview
Key aspects of this role include:
- Strategic product marketing and positioning
- International product launches and campaign management
- Collaboration with cross-functional teams and stakeholders
- Content creation and channel management
- Performance analysis and continuous improvement
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and experience in B2B marketing, preferably in machinery or plant engineering.
📋 Key Responsibilities
✅ Develop and implement product positioning and messaging strategies
✅ Collaborate with product management and market research for new solution launches
✅ Plan and coordinate international product launches
✅ Develop and execute targeted product marketing campaigns
✅ Create and manage product-related content for various channels
✅ Maintain and expand case studies and reference projects
✅ Monitor and analyze campaign performance and KPIs
✅ Manage media planning and coordination with external partners
✅ Contribute to global newsletters and tool introductions
ASSUMPION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Successful candidates will have a proven track record in product marketing and be comfortable working in a dynamic, international environment.
🎯 Required Qualifications
Education: Bachelor's degree in business, engineering, or a related field
Experience: 2-5 years of experience in B2B marketing, preferably in machinery or plant engineering
Required Skills:
- Expertise in product marketing and campaign management
- Strong communication and stakeholder management skills
- Fluency in German and English (written and spoken)
- Ability to travel internationally (approx. 20% of the time)
- Proficient in Microsoft Office Suite and marketing tools
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the machinery or plant engineering industry
- Familiarity with CRM systems
ASSUMPION: Candidates should have a solid understanding of the product marketing lifecycle, excellent communication skills, and the ability to work effectively in a cross-functional team.
💰 Compensation & Benefits
Salary Range: €48,000 - €50,000 per year (negotiable)
Benefits:
- Christmas bonus and vacation pay
- 30 days of vacation per year
- Employee discounts and company canteen
- Attractive working regulations with modern working time models
- Flat organizational structures and international working environment
- Responsibility and room for personal development
- Modern work equipment
Working Hours: 38 hours per week
ASSUMPION: The salary range provided is an estimate based on industry standards for a mid-level product marketing role in Germany. Benefits are typical for a mid-sized German company.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing
Company Size: 501-1,000 employees
Founded: 1909 (Germany)
Company Description:
- Global player in customized high-speed blowers and compressors
- Serves various industries, including petrochemical, chemical, and power plants
- Offers comprehensive services from development to manufacturing and after-sales support
- Focuses on energy efficiency and innovation
Company Specialties:
- Customized high-speed blowers and compressors
- Mechanical vapor recompression and platforming applications
- Energy-efficient solutions and innovative products
Company Website: https://www.piller.de/
ASSUMPTION: Piller Blowers & Compressors is a well-established company with a strong global presence and a focus on innovation and energy efficiency.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or similar roles
- possibility to work on international projects and gain global experience
- Chance to contribute to the company's growth and success
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, international organization.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office in Moringen, Germany
Office Location(s): Moringen, Germany (with potential travel to other locations)
Geographic Context:
- Moringen is a town in Lower Saxony, Germany, with a population of approximately 10,000 people
- It is located near the city of Göttingen and has good transportation links to major cities in Germany and Europe
- The region is known for its machinery and engineering industries
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is modern and well-equipped, with a focus on collaboration and innovation. The location offers a good quality of life and convenient access to major cities and transportation links.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- On-site interview with the hiring manager and potential team members
- Final decision and job offer
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and stakeholder management skills
- Language proficiency in German and English
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your product marketing experience
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Product Marketing, B2B Marketing, Campaign Management, Stakeholder Management, German, English, Machinery, Engineering
ASSUMPTION: The application process is typical for a mid-sized German company, with a focus on assessing relevant skills and cultural fit. Successful candidates will have a strong background in product marketing and excellent communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The required tools and technologies are standard for the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer focus and excellence
- Collaboration and teamwork
- Responsibility and accountability
- Sustainability and environmental awareness
Work Style:
- Dynamic and fast-paced, with a focus on results and performance
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- International and multicultural, with a global perspective
- Focused on energy efficiency and sustainability
Self-Assessment Questions:
- How do you approach strategic product positioning and messaging?
- Can you describe a successful product launch campaign you've managed?
- How do you ensure the quality and consistency of product-related content across various channels?
ASSUMPTION: Piller Blowers & Compressors values a dynamic, collaborative work environment that prioritizes innovation, customer focus, and sustainability.
⚠️ Potential Challenges
- Working in a fast-paced, international environment may require flexibility and adaptability
- Balancing strategic planning and tactical execution can be challenging
- Collaborating with cross-functional teams and stakeholders may present communication and coordination challenges
- The role may require occasional travel and working with diverse cultural backgrounds
ASSUMPTION: Successful candidates will be comfortable working in a dynamic, international environment and have strong communication and collaboration skills.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Marketing Manager: Both roles focus on marketing products, but brand marketing managers typically have a broader scope, including brand strategy and positioning
- Product Marketing Manager vs. Marketing Manager: Product marketing managers focus specifically on product marketing, while marketing managers oversee the entire marketing function
- Product Marketing Manager vs. Product Manager: Product marketing managers focus on marketing and go-to-market strategies, while product managers are responsible for the entire product lifecycle, including development and launch
ASSUMPTION: The Product Marketing Manager role at Piller Blowers & Compressors is focused on strategic product marketing and go-to-market strategies, with a strong emphasis on international collaboration and cross-functional teamwork.
📝 Sample Projects
- Developing and executing a global product launch campaign for a new compressor line
- Creating and managing a content marketing strategy for a series of blog posts and webinars
- Conducting market research and competitive analysis to inform product positioning and messaging
ASSUMPTION: These sample projects illustrate the strategic, tactical, and cross-functional nature of the Product Marketing Manager role at Piller Blowers & Compressors.
❓ Key Questions to Ask During Interview
- Can you describe the company's product marketing strategy and how this role fits into it?
- How does the company support the professional development of its product marketing team members?
- What are the key challenges facing the product marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company measure the success of its product marketing campaigns, and what KPIs are most important?
- What is the company's approach to international collaboration and cross-functional teamwork?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Piller Blowers & Compressors job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your product marketing experience
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
