Product Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Product Marketing Manager (m/w/d)

🔹 Company: Tesvolt AG

🔹 Location: Berlin, Wittenberg

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Berlin & Wittenberg)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for our product lines
• Planning and executing product launches and campaigns
• Conducting market analyses and competitive observations
• Collaborating with the sales team to enhance product awareness
• Representing our products at events, roadshows, and webinars

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively drive product marketing efforts.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for our product lines (Hardware & Software)

✅ Plan and execute product launches and campaigns (online & offline)

✅ Conduct market analyses and competitive observations to identify opportunities

✅ Create marketing materials and maintain our marketing shop

✅ Collaborate with the sales team to support sales activities and increase product visibility

✅ Represent our products at events, roadshows, and webinars with passion and expertise

✅ Analyze and optimize the performance of marketing measures based on clear KPIs

✅ Coordinate with the product management team to ensure consistent and persuasive product messaging

✅ Define communication channels with digital marketing, social media, and performance marketing teams

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to maximize the impact of marketing efforts.

🎯 Required Qualifications

Education: A completed degree in Marketing, Business Administration, or a comparable qualification

Experience: Several years of experience in product marketing, ideally in the technology or energy sector

Required Skills:

• Analytical thinking and experience in conducting market analyses
• Creativity and a good sense for target group-oriented communication
• Clear, convincing, and effective presentation skills (internally & externally)
• Strong teamwork skills and comfort in a dynamic environment
• Fluency in German and English (written & spoken)

Preferred Skills:

• Experience in the energy or technology sector
• Familiarity with marketing software and tools
• Knowledge of the German energy market

ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record in product marketing are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours
• Home office options
• Team events (summer & winter festivals, team development events)
• Training budget for individual professional development
• Bike leasing

Working Hours: Full-time (40 hours/week) with flexible working hours and home office options

ASSUMPTION: The salary range is estimated based on industry standards for product marketing managers with 5-10 years of experience in the energy or technology sector in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Renewable Energy & Semiconductor Manufacturing

Company Size: 201-500 employees (mid-sized company)

Founded: 2014 (11 years ago)

Company Description:

• Tesvolt AG is a leading European full-service provider of innovative energy storage system solutions for commerce and industry
• The company is driving the energy transition and empowering businesses with free, decentralized energy use and profitable electricity trading
• Tesvolt combines advanced battery storage technology with intelligent software and a flexible retail strategy for maximum cost efficiency and data security

Company Specialties:

• Commercial & Industrial Energy Storage Systems
• Renewable Energy Solutions
• Energy Trading for Businesses

Company Website: https://www.tesvolt.com/en/

ASSUMPTION: Tesvolt AG is a mid-sized company with a strong focus on innovation and sustainability, operating in the renewable energy and semiconductor manufacturing industries.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role with a focus on product marketing

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the product management, sales, and other marketing teams

Work Arrangement: Hybrid (Berlin & Wittenberg) with flexible working hours and home office options

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to gain experience in a dynamic and growing industry
• Chance to work on innovative energy storage solutions and contribute to the energy transition

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader energy industry.

🌍 Location & Work Environment

Office Type: Hybrid (Berlin & Wittenberg) with flexible working hours and home office options

Office Location(s): Berlin, Wittenberg

Geographic Context:

• Berlin: Vibrant capital city with a strong tech and startup scene, offering a high quality of life and numerous cultural attractions
• Wittenberg: Historic city in Saxony-Anhalt, known for its cultural heritage and close proximity to nature

Work Schedule: Full-time (40 hours/week) with flexible working hours and home office options

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance and the opportunity to enjoy both urban and rural environments.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview with the HR department
• On-site or video interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Relevant work experience and achievements in product marketing
• Analytical and creative problem-solving skills
• Communication and presentation skills
• Cultural fit and motivation for the role and company

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Research Tesvolt AG and the energy storage industry to demonstrate your enthusiasm and understanding of the company and market

ATS Keywords: Product Marketing, Market Analysis, Campaign Planning, Marketing Strategy, Energy Storage, Renewable Energy, Team Collaboration, Presentation Skills, Bilingual Communication

ASSUMPTION: The application process at Tesvolt AG is designed to assess candidates' skills, experience, and cultural fit, with a focus on relevant work examples and industry knowledge.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., CRM, marketing automation, analytics)
• Office suite (e.g., Microsoft Office, Google Workspace)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The required tools and technologies for this role are standard marketing software and office suite applications, with the possibility of using industry-specific tools for energy storage and renewable energy.

👔 Cultural Fit Considerations

Company Values:

• Innovation and sustainability
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Agile and dynamic
• Data-driven and analytical
• Creative and solution-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment focused on driving the energy transition?
• Are you comfortable working in a hybrid team with colleagues in different locations?
• Do you have strong analytical skills and a creative mindset for developing and executing marketing strategies?

ASSUMPTION: Tesvolt AG values innovation, collaboration, and customer focus, seeking candidates who are comfortable working in an agile and dynamic environment and share the company's commitment to sustainability and the energy transition.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment with tight deadlines
• Balancing multiple priorities and projects simultaneously
• Adapting to changes in the energy market and regulatory environment
• Collaborating with remote team members and managing virtual meetings

ASSUMPTION: This role may present challenges related to time management, adaptability, and remote collaboration, but also offers opportunities for professional growth and development in a dynamic and innovative industry.

📈 Similar Roles Comparison

• Product Marketing Manager (m/w/d) at Tesvolt AG vs. Product Marketing Manager at a large energy company
• Tesvolt AG: Mid-sized company with a strong focus on innovation and sustainability, offering a more agile and dynamic work environment
• Large energy company: Larger organization with established processes and a broader range of products and services
• Product Marketing Manager (m/w/d) at Tesvolt AG vs. Marketing Specialist at a tech startup
• Tesvolt AG: Mid-sized company with a focus on energy storage solutions, offering a more structured and established work environment
• Tech startup: Smaller, fast-paced company with a focus on rapid growth and innovation, offering a more entrepreneurial work environment

ASSUMPTION: This role offers a unique blend of innovation, sustainability, and customer focus, with opportunities for professional growth and development in a dynamic and growing industry.

📝 Sample Projects

• Developing and executing a marketing campaign for a new energy storage product launch
• Conducting a market analysis to identify new opportunities for energy storage solutions in the commercial and industrial sectors
• Creating a comprehensive marketing plan for a product line, including target audience segmentation, messaging, and channel strategy

ASSUMPTION: These sample projects reflect the strategic, creative, and analytical aspects of the product marketing role at Tesvolt AG.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the product marketing team collaborate with other departments, such as sales and product management?
• What are the most significant challenges facing the energy storage industry, and how does Tesvolt AG address them?
• What opportunities are there for professional development and growth within the company?
• How does Tesvolt AG support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to assess the role's priorities, team dynamics, industry challenges, career growth opportunities, and work-life balance at Tesvolt AG.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Personio job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Research Tesvolt AG and the energy storage industry to demonstrate your enthusiasm and understanding of the company and market
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.